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Spotlight

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Discover the latest news, events, and highlights in the world of crystal.

130 Years of Joy

In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.

Ariana Grande

Ariana Grande has evolved her style over several decades, experimenting fearlessly with fashion, jewelry and bold make-up looks. An advocate for inclusivity and empowerment, she is the epitome of joyful extravagance and self-expression. A true global style icon, Ariana is embarking on an exciting creative journey with the House.​
Masters of Light

From Vienna to Shanghai

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An immersive experience, a retrospective exhibition, a vision of the future, Masters of Light - From Vienna to Shanghai ​is the first exploration of the heritage and revolutionary spirit of one of the​ oldest European luxury brands.​

From Vienna to Milan

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An immersive experience, a retrospective exhibition, a celebration of the future. Masters of Light - From Vienna to Milan is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands.

From Vienna to Seoul

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Masters of Light - From Vienna to Seoul is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands. Arriving in Seoul, the world capital of K-pop, the landmark traveling exhibition was helded at XYZ Seoul, in the vibrant Seongsu district.
Swarovski Flagships

Swarovski on Fifth

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Depuis 1895, les bijoux Swarovski illuminent le monde de leur extraordinaire éclat. L’ouverture de la nouvelle boutique flagship Swarovski sur la fameuse cinquième avenue newyorkaise marque le début d’un nouveau chapitre.

Swarovski Dosan Park

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Experts dans la création de merveilles de lumière depuis 1895, Swarovski inaugure un nouveau chapitre captivant de son histoire avec l’ouverture d’une nouvelle boutique à Séoul.

Swarovski Duomo Milan

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Reflet de notre vaste héritage artistique, de notre savoir-faire exceptionnel et de nos collaborations créatives avec les plus grands noms de l’industrie de la mode, Swarovski dévoile une nouvelle boutique spectaculaire en plein cœur de Milan.

Osaka

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Nouveau monde merveilleux au Japon, Swarovski Osaka combine des éléments de design futuristes avec une énergie lumineuse. Trois étages luxueux dans une palette de couleurs de notre Maison présentent une sélection de nos collections Swarovski Created Diamonds, ou encore un Heritage corner, qui transporte les visiteurs dans un voyage immersif à travers nos 130 ans d'histoire.

Swarovski Creators Lab

Bienvenue au Swarovski Creators Lab. Ici, nous imaginons des pièces de collection uniques. Disponibles en quantité limitée, elles sont les fruits de collaborations exclusives avec des marques emblématiques dans le monde entier. Venez découvrir notre univers.

Swarovski Collaborations

Illuminating mesmerizing events around the world and lending crystal brilliance to both acclaimed fashion houses and emerging ateliers, Swarovski cements its place in pop culture through its innovative collaborations.
Events & Entertainment

On the Runway

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Pushing the boundaries of creativity.

Eurovision Song Contest

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For the glitziest night in the music calendar, only Swarovski Crystals will do.

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style. 
World of Swarovski

Style Stories

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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture. 

Inside Swarovski

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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.