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Instant Wonder

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Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colors, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewelry and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.

Store Transformations

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Swarovski stores worldwide are undergoing a transformation. It takes some time to make magic, so your local store may be closed for refurbishment in the coming months.

Color has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.

Flagships

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Our flagships are the ultimate destinations to experience the crystal lifestyle. Based in some of the world’s most fashion-forward and vibrant cities, these multifaceted stores are designed to mesmerize. 

Each flagship is a world of unique spaces, featuring bespoke fittings and furniture, luxurious touches, spellbinding product displays, and inspiring areas to discover and try on our pieces. The immersive experience continues with interactive displays showcasing Swarovski’s heritage as masters of light and pioneers in creativity and innovation. One visit to our flagship stores and you’ll find that every moment is an opportunity for joy and wonder.

維也納 Kristallwelten 店

「愛上明天」

燈光藝術家 Susanne Rottenbacher 引用來自四大元素的靈感,利用燈光與水晶之間的互動打造出頌讚光影同時探索自然平衡的裝置,使我們在維也納的店舖煥然一新。

「愛上明天」以四個作品探索我們環境的局限性,引發與未來之間的重要對話。每一件作品都以 LED 燈和 250 萬顆水晶打造,呈現出充滿活力的單色燈光效果。

Swarovski 的世界

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從傳統、生活風格到未來方向,展現 Swarovski 光鮮亮麗的多種樣貌。

展現神奇美妙的世界

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歡迎來到這個充滿藝術魅力十足的歡樂奢華世界,在這裡,璀璨的 Swarovski 水晶栩栩如生,大膽前衛的時尚風格,引人一探究境的好奇心。 

Matrix

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迷人的 Matrix 系列採用經典的切割技術搭配明亮的顏色,打造啟發人心且印象深刻的基本款作品,展現出專業的 savoir-faire。 

星光大道

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由於我們精湛的 savoir-faire 、無與倫比的創意和歡樂奢華的精神,Swarovski 已成為星光大道時尚的代名詞。