130 jaar vreugde
오스트리아, 1895년부터
Title:Swarovski의 역사
Subtitle:Swarovski 크리스털은 세상에 소개되자마자 정밀한 커팅과 햇빛, 밤하늘의 자연스러운 아름다움이 어우러져 신비로운 매력을 발산했습니다. 다니엘 스와로브스키와 그의 아들들은 꾸뛰리에들과 본능적으로 협력했고, 꾸뛰리에들은 Swarovski의 끊임없이 진화하는 소재의 창의적인 가능성에 영감을 받았습니다. 가장 독특한 것은 1950년대 크리스찬 디올의 시그니처 장식이 된 오로라 보레알리스 크리스털이었습니다.
Glittering Highlights
Title:The Swarovski Timeline
Subtitle:Glittering highlights are not just confined to fashion and jewellery. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Crystal Expertise
Title:Swarovski Savoir-Faire
Subtitle:Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Bold Designs
Giovanna’s approach to creating with crystals is, in a word, bold, letting the stones speak for themselves and styling them to harness their natural inner light. And to play with colour. ‘For me, colour is very important for the collection and something that I personally love,’ explains Giovanna. ‘The beauty is that it’s already embedded into the crystal itself.’
Creative Direction
In 2020, Swarovski engaged a company-wide Creative Director for the first time in its history. Giovanna Battaglia Engelbert's inaugural collection, Collection I, featured necklaces, earrings, rings, and body chains, with an emphasis on colour and geometry. It was named after Article No. 1, the first crystal Daniel Swarovski ever sketched, and was inspired by his hand drawings of crystals.
A Golden Era of Light & Colour
Throughout the decades, Swarovski’s unparalleled savoir-faire gave rise to trends and collaborations with dozens of fashion houses and designers including Christian Dior and Elsa Schiaparelli. As our brand and reputation grew, so did our offering and creativity as we mastered bold new cuts including oval navette and elegant baguette cut crystals. We embraced the spirit of each passing zeitgeist, creating opulent pieces of glamorous jewellery that adorned celebrities, socialites, and all discerning lovers of luxury.
Extravagance for Everyone
When Daniel Swarovski first produced his brilliant crystals, he changed the way the world perceived diamonds and jewellery. At a time when jewellery was worn only by the wealthy elite, Daniel recognised crystal's potential to infuse luxury and glamour into everyday jewellery and fashion, and have an empowering effect on women from all walks of life. His vision reshaped the fashion landscape, offering opulence to the masses.
Mesmerising Collaborations
For almost 130 years, Swarovski has turned heads on the red carpet and runways. From Olivier Rousteing’s first haute couture collection for Balmain to McQueen’s Swarovski Crystal Catsuit for the Deliverance show, technical innovation and savoir-faire keeps Swarovski at the forefront of fashion. When Donatella Versace was asked what Swarovski Crystals added to her unmistakable designs, she replied: ‘They add magic to every fabric.’
Swarovski & Dior: Partners in Style
The enduring partnership between Swarovski and Dior has produced some of the most captivating pieces in fashion history. Throughout the 1950s, crystals embellished many of Christian Dior’s most iconic designs, but in 1956, the partnership reached new heights with the creation of the Aurora Borealis effect. Named after the Northern Lights that deeply inspired Daniel, its unique reflective properties brought unprecedented movement and colour to Dior’s couture creations. From Yves Saint Laurent to John Galliano, the Aurora Borealis crystal effect continues to delight fashion’s most brilliant minds with its creative possibilities.
Swarovski in Fashion
The birth of Swarovski in 1895 coincided with the dawn of haute couture, so Daniel would travel to Paris’s first fashion houses, collaborating with everyone from Jean Patou to Pierre Cardin on new cuts and colours of crystals. His creations were a huge hit, and since then designers have relied on Swarovski Crystals to embellish their most dazzling looks for collections in New York, London, Paris, and Milan.
Swarovski on Stage & Screen
The story of Swarovski in entertainment goes back almost one hundred years to the early days of Hollywood, when its crystals made their debut in the Marlene Dietrich film Blonde Venus (1932). Fast forward to 2023 and Beyoncé’s Renaissance World Tour when the iconic singer opened her performance in Amsterdam in a breathtaking Iris van Herpen custom look embellished with thousands of Swarovski Crystals.
Swarovski Rocks
Through the ages of rock and roll, Swarovski has proudly shared the stage with many legendary showmen, creating decadent, fabulous costumes for Elvis, Elton John, and Queen. In 1972, Elvis Presley’s costume designer chose Swarovski Crystals to catch the light, creating the most famous glittering white jumpsuit in musical history. Elton, a devotee of sequins, feathers, and crystal-enrobed outfits, regularly collaborated with fashion designer Bob Mackie, and together the pair created dozens of spectacular costumes that would come to define Elton’s visual identity right up until his final tour.
Sustainability
Title:
Swarovski Kristallwelten
Title:
The authenticity of Swarovski
Brand Protection
Illuminating the many facets of Swarovski, from heritage to lifestyle and beyond.
Ocean-Inspired Jewellery
Title:Our new jewellery families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Wedding Jewellery and Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there is a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Disney’s The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.