Nacido en los Alpes austriacos
Swarovski, una de las marcas más antiguas del mundo establecida por la figura pionera de Daniel Swarovski en Austria en 1895, ha definido durante 130 años una reputación internacional por su excepcional arte. Talla y pulido del cristal y joyería elaborada con una precisión que combina con la de gemas preciosas y raras. Reconocido por su extraordinaria claridad y su brillo hipnotizante, el savoir-faire de los cristales de Swarovski ha forjado la preeminencia de la Maison como los maestros de la luz, con un brillo impresionante capturado en cada piedra meticulosamente elaborada.
Fundador y visionario
Our Founder, Daniel Swarovski
Daniel Swarovski was born in Bohemia, Austria. His father was a glass cutter, like many in the mountainous area where he lived, and Daniel first learned the art of glass cutting in his father's small factory. He was educated in Paris and Vienna before returning to the Tyrol, with its abundance of clean fresh water, to establish his Swarovski Crystal business.
Following a visit to the International Electrical Exhibition in Vienna in 1883, Daniel realized that this new form of energy would transform industrial production and it led him to invent the world’s first electric-powered crystal cutting machine. His machine produced a level of clarity in crystal creation that had never been seen before, and enabled him to deliver on his vision of bringing luxury to all. He revealed the magic held within precision-cut crystals that allowed everyone - including the most glamorous women in the world – to shine with a new radiance. The House of Swarovski was born.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Made in Austria, Since 1895
D. Swarovski & Co was the first incarnation of Swarovski. Wattens’ water supply was vital for hydroelectricity, alongside important transport links to Europe - especially Paris. The company has transformed and grown into hugely diverse areas, and its impact on style and culture has spread across the globe, but those same fresh alpine waters of Wattens still provide the energy required to cut the Swarovski Crystal from which everything else stems.
Future History
Since 1895, Swarovski has provided crystal to Haute Couture houses, leading to the development of deep creative bonds with designers and fashion’s true greats who have changed the way the world looks. Swarovski’s continuing creative exchange with international fashion houses represents a ceaseless fusion of heritage and invention.
Swarovski Created Diamonds
In 1895, Daniel Swarovski’s ambitious vision to offer a feeling of luxury to everyone led to the creation of Swarovski. With innovation and artistry in our DNA, it was a natural progression to embrace the diamonds of the future, laboratory grown diamonds. Our creative savoir-faire is now beautifully expressed in the Swarovski Created Diamonds collections that feature precision-cut laboratory grown diamonds that are 100% identical to mined diamonds in every way but origin.
Jewelry Milestones
For almost 50 years Swarovski has also created its own jewelry lines that have shimmered with joyful extravagance and captivating innovations. The first line was launched in 1977, then the first luxury line Daniel Swarovski Paris launched in 1989. In 2020, Giovanna Engelbert became Swarovski’s Global Creative Director, launching her debut work, Collection One, and delivering a new dimension to Swarovski jewelry.
Masters of Light
Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals, which has always combined exquisite artistry with visionary scientific advancements, has forged the House’s pre-eminence as Masters of Light. The result is a breathtaking brilliance captured in every meticulously-crafted stone.
Mathemagical
Every Swarovski Crystal is created in Austria, born in the Swarovski Manufaktur and crafted under one roof. The precise formulas behind Swarovski Crystal - over 5,000 unique variations of atomic structure - remain closely-guarded secrets. The result? Approximately 300,000 varieties of crystal cut, color, and effect, with over 135 different hues covering the entire spectrum of human vision. It’s what we describe as Mathemagical.
Pop Icons
From the earliest days of the 20th century, Swarovski has been a vehicle for creative artists - actors, musicians, icons - to project their own star power and their elusive magic. These individuals have reshaped contemporary culture across the globe. Their iconic wardrobes are an expression of their freedom and personal values and Swarovski is an essential component to communicate their creative attitudes.
Unparalleled Quality
Our savoir-faire in crafting precision-cut crystals has delighted designers and customers the world over. We are the masters of engineered precision and craftsmanship which is reflected in the unrivalled breadth and creativity of our designs. We have delivered unparalleled quality for over 130 years in flawlessly innovative products that continue to make the world shine bright. This care and craftsmanship is also reflected in our production processes and how we source raw materials. Daniel Swarovski was committed to looking after the communities and environments upon which Swarovski relies, and his principles still guide us as we strive to do what’s right for people and the planet.
Evolution of Swarovski Logo
알파인 에델바이스부터 우아한 백조까지, 130년 동안 변화해 온 Swarovski 로고의 역사를 살펴보세요.
에델바이스 로고
Title:1899년
Subtitle:
다니엘 스와로브스키는 회사의 첫 번째 로고로 에델바이스를 선택했습니다. 알피니즘과 순수함의 상징으로 알려진 이 꽃은 Swarovski가 탄생한 오스트리아에서 가장 사랑받는 꽃 중 하나입니다.
에델바이스 로고
Title:1980년
Subtitle:
1980년에 새롭게 디자인된 Swarovski의 세 번째 로고는 에델바이스 꽃을 현대적으로 재해석하여 우리의 진화하는 디자인 언어와 유산적 매력을 반영했습니다.
Swan 로고
Title:1989년
Subtitle:끊임없이 진화하는 Swarovski는 새로운 로고를 선보입니다. 비엔나 예술가 구스타프 클림트에게 영감을 받아 섬세한 백조로, 크리스털의 순수함과 우아함을 상징하며 기존의 꽃 로고에서 한 단계 더 나아갑니다.
Swam 옥타곤
Title:2021년
Subtitle:
Swarovski 백조 로고가 미래를 향해 과감하게 변화했습니다. 크리스털 옥타곤 안에 자리 잡은 백조는 Swarovski 장인의 뛰어난 보석 세공 기술을 상징하는 강렬한 모서리를 자랑합니다.
Swarovski 역사
Swarovski는 투명성과 역사를 아는 것의 중요성을 믿습니다.
Swarovski 가문은 오스트리아 경제사학자에게 회사 설립자인 다니엘 스와로브스키의 1862년부터 1956년까지의 삶을 다룬 책을 집필하도록 의뢰했습니다. Swarovski 가문은 사학자에게 연구에 대한 완전한 자율성을 보장하여 어떠한 영향이나 제한 없이 연구를 수행할 수 있도록 했습니다. 가문은 사학자의 조사를 돕기 위해 아카이브에 대한 무제한 접근 권한을 제공했습니다. “Es hätte können, alles ganz anders kommen….”라는 제목의 이 책은 2025년 뵐라우(Böhlau) 출판사에서 출간될 예정입니다.
역사를 지울 수는 없지만 역사에서 배우고 오늘날 우리의 행동이 선한 영향력을 행사하고 긍정적인 변화를 주도하도록 할 수 있습니다. Swarovski는 자랑스럽고 확고하게 평화와 인류애를 지지합니다. Swarovski의 사명은 관용, 포용, 친절에서 비롯되는 빛을 포함하여 세상을 밝게 비추는 것입니다.
이 주제에 대해 문의 사항이 있으시면 언제든지 저희에게 연락해 주십시오.기업 커뮤니케이션팀 (Swarovski)
Swarovski의 세계
헤리티지부터 라이프스타일, 그리고 그 너머에 이르는 다양한 Swarovski의 빛을 재현합니다.
바다에서 영감을 받은 주얼리
Title:
Swarovski의 주얼리 패밀리는 Swarovski Crystal Pearls와 블루, 그린 Swarovski 크리스털 팔레트를 느낄 수 있는 아름다운 작품입니다. 반짝임을 흩뿌리며 빛을 사로잡는 이 작품은 수면 위로 부서지는 태양의 모습을 느낄 수 있습니다.
웨딩 주얼리 및 액세서리 아이디어
Title:
크리스털의 광채가 담긴 아름다운 디자인과 사랑에 빠져보세요. 은은한 반짝임부터 화려한 매력까지, 웨딩 스타일에 잘 어울려 웨딩 액세서리 목록에 넣어두실 법한 아이템이 준비되어 있습니다. 대담하고 시크한 디자인은 스페셜한 웨딩 의상 아이디어의 원천이 되고 클래식한 스타일은 신부의 룩에 순백의 로맨스를 선사합니다.