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Where Creativity Meets Circularity​
We create and source materials with a more sustainable future in mind, driven by innovation and creativity, without compromising quality or aesthetics. Guided by circular design principles, we craft joyful products to last longer and to be repaired, repurposed, or made again, helping preserve valuable resources as we advance on our sustainability journey. In doing so, we streamline our operations, close loops, and minimise waste across our processes.​
Progress Highlights

In 2023, we launched our Swarovski ReCreated™ crystals range. These innovative crystals use at least 40% fewer natural resources compared to our standard crystals and are available in 8 colours.

We source 100% of the brass, gold, palladium and rhodium used in jewellery production at our own manufacturing sites from recycled sources. This leads to a total recycled base metal share of 96%.

We are building our circular design capabilities, from framework to playbook, and applying them in our collections to learn, refine and scale circularity across our portfolio.

In 2025, we launched our first circularly-led collection, Chroma Twist, using lower impact materials, versatile styles for extended wear, and design features for easier repair.

We are continuing our efforts to becoming 90% landfill-free in all our own manufacturing sites. So far, we have diverted over 41% from landfill - and the work continues.

Nous utilisons désormais exclusivement du papier certifié FSC à 100 % dans les emballages destinés aux clients, y compris les sacs d’achat.
Explorer nos autres domaines d’intérêt

Atténuer le changement climatique

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Promouvoir l’équité et célébrer l’individualité

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Notre héritage de durabilité depuis 1895
La durabilité et la responsabilité sociale font partie intégrante de notre philosophie d’entreprise depuis nos débuts : de l’utilisation de l’énergie hydroélectrique locale pour la fabrication à la vision d’établir très tôt des dispositifs de soutien pour nos collaborateurs.