Inside Swarovski
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Learn about Swarovski’s heritage of craftsmanship, innovation and creativity.
130 Years of Joy
In honour of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a programme of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, colour, and joy.
About Swarovski
The Swarovski brand was born in 1895 when our founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation.
Swarovski Created Diamonds
Welcome to the future of diamond jewelry. The Swarovski Created Diamond jewellery collection radiates otherworldly wonder, featuring beautiful laboratory grown diamonds that are identical to their mined counterparts in every way but how they originate.
Swarovski Crystal Society
Join the SCS (Swarovski Crystal Society) as a new member and enjoy from privileged access to unique crystal benefits including exclusive products and gifts, insider information and brilliant experiences.
Swarovski Kristallwelten
Swarovski Kristallwelten was opened in 1995 to mark the centennial anniversary of the company’s founding. Multimedia artist André Heller designed a unique and magical place. This beloved attraction has brought moments of wonder to over fifteen million visitors from all around the world. Visitors are surprised, touched, and perhaps even transformed by crystal in all its facets.
Empowering Innovation
For Professionals
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Since 1895, Swarovski has turned dreams into precision-cut crystals. Over 125 years later, our pioneering spirit, trendsetting designs, and unparalleled craftsmanship result in high-quality products that inspire designers around the world and amplify their creations with standout embellishments. Discover the world of Swarovski Components.
Swarovski Mobility
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Swarovski Mobility is the market leader for the innovative use of crystals in the premium automotive sector.
Corporate Gifts
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Build lasting partnerships, increase employee engagement, and reward customer loyalty with unforgettable corporate gifts.
Experience Swarovski
About Swarovski
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Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewellery and accessory brand.
World of Swarovski
Illuminating the many facets of Swarovski, from heritage to lifestyle and beyond.
Ocean-Inspired Jewellery
Title:Our new jewellery families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Wedding Jewellery and Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there is a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Disney’s The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.