Disney x Swarovski at Selfridges

Discover 20 years of enchantment at the Corner Shop at Selfridges

A Season of Wonder

Disney x Swarovski takes over the Corner Shop at Selfridges London for the festive season, crystallising windows with enchanting displays and unveiling an immersive pop-up store. Beloved characters from Disney Classics will delight visitors, immersing them in nostalgia, wonder, and pure holiday magic.

The Art of Joy

Visit the Corner Shop at Selfridges London to discover the joy the Disney x Swarovski partnership has brought to people around the world for two decades.

Designed to Delight

The Corner Shop at Selfridges offers an immersive experience with two Disney x Swarovski art installations featuring in this space. Disney x Swarovski Crystal figurines include the highly anticipated Disney Beauty and the Beast collection, along with Disney Princess, Nature, and Wonderland-themed jewelry, and there is an area dedicated to Swarovski Created Diamonds highlighting the unique brilliance of laboratory grown diamonds.

Evoking the joy of Disney’s timeless tales through crystal savoir-faire, the Disney x Swarovski experience at Selfridges is a spectacular ode to an enchanting partnership.

Moments of Wonder

Bambi

The Corner Shop at Selfridges’ Oxford Street window takes inspiration from Disney Bambi, featuring a spectacular crystallized model of the famous deer surrounded by lush greenery and enchanted by a passing butterfly. The life-size model is adorned with over 4.5 million Swarovski Crystals.

Cinderella

Cinderella’s famous crystal slipper takes center stage in one of the Corner Shop at Selfridge’s Duke Street windows. Radiating a magical shimmer, it sits elegantly on a sweeping staircase framed with opulent drapes.

101 Dalmatians

Cruella’s iconic coat provides an intriguing backdrop to a display that fuses innovation with artistry, and sees an animated Lucky scamper to life in a praxinoscope.

Beauty and the Beast

A crystallized version of the Enchanted Rose from Disney Beauty and the Beast is framed by an embellished bell jar in a statement display that captivates with its exquisite  savoir-faire.