130 Anos de Alegria
奧地利，始於 1895
Title:Swarovski 品牌歷史
Subtitle:Swarovski 水晶一經問世，便以其神秘的魅力，把精準切割與陽光和夜空的自然美結合在一起。Daniel 和他的兒子們都自然而然地與時裝設計師合作，而這些設計師也從 Swarovski 不斷演進的材料中獲得了創意靈感。其中最具特色的是虹彩極光水晶，在 1950 年代成為 Christian Dior 的標誌性點綴。
Glittering Highlights
Title:The Swarovski Timeline
Subtitle:Glittering highlights are not just confined to fashion and jewelry. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Crystal Expertise
Title:Swarovski Savoir-Faire
Subtitle:Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Bold Designs
Giovanna’s approach to creating with crystals is, in a word, bold, letting the stones speak for themselves and styling them to harness their natural inner light. And to play with color. ‘For me, color is very important for the collection and something that I personally love,’ explains Giovanna. ‘The beauty is that it’s already embedded into the crystal itself.’
Creative Direction
In 2020, Swarovski engaged a company-wide Creative Director for the first time in its history. Giovanna Battaglia Engelbert's inaugural collection, Collection I, featured necklaces, earrings, rings, and body chains, with an emphasis on color and geometry. It was named after Article No. 1, the first crystal Daniel Swarovski ever sketched, and was inspired by his hand drawings of crystals.
A Golden Era of Light & Color
Throughout the decades, Swarovski’s unparalleled savoir-faire gave rise to trends and collaborations with dozens of fashion houses and designers including Christian Dior and Elsa Schiaparelli. As our brand and reputation grew, so did our offering and creativity as we mastered bold new cuts including oval navette and elegant baguette cut crystals. We embraced the spirit of each passing zeitgeist, creating opulent pieces of glamorous jewelry that adorned celebrities, socialites, and all discerning lovers of luxury.
Extravagance for Everyone
When Daniel Swarovski first produced his brilliant crystals, he changed the way the world perceived diamonds and jewelry. At a time when jewelry was worn only by the wealthy elite, Daniel recognized crystal's potential to infuse luxury and glamour into everyday jewelry and fashion, and have an empowering effect on women from all walks of life. His vision reshaped the fashion landscape, offering opulence to the masses.
Mesmerizing Collaborations
For almost 130 years, Swarovski has turned heads on the red carpet and runways. From Oliver Rousteing’s first haute couture collection for Balmain to McQueen’s Swarovski Crystal Catsuit for the Deliverance show, technical innovation and savoir-faire keeps Swarovski at the forefront of fashion. When Donatella Versace was asked what Swarovski Crystals added to her unmistakable designs, she replied: ‘They add magic to every fabric.’
Swarovski & Dior: Partners in Style
The enduring partnership between Swarovski and Dior has produced some of the most captivating pieces in fashion history. Throughout the 1950s, crystals embellished many of Christian Dior’s most iconic designs, but in 1956, the partnership reached new heights with the creation of the Aurora Borealis effect. Named after the Northern Lights that deeply inspired Daniel, its unique reflective properties brought unprecedented movement and color to Dior’s couture creations. From Yves Saint Laurent to John Galliano, the Aurora Borealis crystal effect continues to delight fashion’s most brilliant minds with its creative possibilities.
Swarovski in Fashion
The birth of Swarovski in 1895 coincided with the dawn of haute couture, so Daniel would travel to Paris’s first fashion houses, collaborating with everyone from Jean Patou to Pierre Cardin on new cuts and colors of crystals. His creations were a huge hit, and since then designers have relied on Swarovski Crystals to embellish their most dazzling looks for collections in New York, London, Paris, and Milan.
Swarovski on Stage & Screen
The story of Swarovski in entertainment goes back almost one hundred years to the early days of Hollywood, when its crystals made their debut in the Marlene Dietrich film Blonde Venus (1932). Fast forward to 2023 and Beyoncé’s Renaissance World Tour when the iconic singer opened her performance in Amsterdam in a breathtaking Iris van Herpen custom look embellished with thousands of Swarovski Crystals.
Swarovski Rocks
Through the ages of rock and roll, Swarovski has proudly shared the stage with many legendary showmen, creating decadent, fabulous costumes for Elvis, Elton John, and Queen. In 1972, Elvis Presley’s costume designer chose Swarovski Crystals to catch the light, creating the most famous glittering white jumpsuit in musical history. Elton, a devotee of sequins, feathers, and crystal-enrobed outfits, regularly collaborated with fashion designer Bob Mackie, and together the pair created dozens of spectacular costumes that would come to define Elton’s visual identity right up until his final tour.
On the Runway
Realizing dreams and inspiring the world’s most talented creatives, Swarovski Crystals have been integral to the international fashion industry since its inception. Stealing the spotlight at runways around the world, our mastery of light, cut, and color brings designers’ visions to life.
On the Red Carpet
With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.
A Fashion First
French label Coperni closed Paris Fashion Week with a night of wonder and joy as it unveiled its Spring-Summer 2025 collection at Disneyland Paris - the first time the park has ever hosted a fashion show.
Swarovski et Fusalp
Quand les maîtres du mouvement rencontrent les maîtres de l’éclat Découvrez une nouvelle vision du glamour avec la collection de vêtements de ski Fusalp ornés de cristaux Swarovski®, dont chaque pièce incarne une passion commune pour l’innovation et l’élégance.
Show Time
Jean Paul Gaultier et Swarovski participent à la création du Grand Show Falling | In Love, au théâtre Friedrichstadt-Palast de Berlin.
Swarovski x NYC Ballet
À l’occasion du 10ème anniversaire du gala du New York City Ballet, les danseurs de la compagnie étaient parés de plus de 900 000 cristaux Swarovski. Imaginée par l’étoile montante Palomo Spain, chaque création monochrome révèle des pierres aux teintes kaléidoscopiques, exaltant la singularité de chacun et sublimant la beauté du mouvement.
Swarovski x BMW
Partenariat automobile révolutionnaire, Swarovski s’est uni à BMW pour créer un nouveau phare routier qui laisse toutes les autres illuminations dans l’ombre. La structure parfaitement taillée des cristaux Swarovski intégrés au phare génère un spectacle lumineux féerique, à des années-lumière de l’éclairage automobile traditionnel.
Swarovski x Guerlain x Germanier
Des cristaux Swarovski noirs recyclés parent la Crème Orchidée Impériale Black de Guerlain, œuvre durable du créateur engagé Kevin Germanier. Le pot iconique couleur ébène, qui contient le soin d’exception de Guerlain, est orné de cristaux Swarovski, honorant l’engagement de Swarovski et Guerlain envers l’art et la préservation environnementale.
Masters of Light - From Vienna to Milan
Pour ses débuts européens, notre exposition itinérante s’est installée au cœur de Milan, capitale de la mode italienne. Le Palazzo Citterio, extension prestigieuse de la Pinacothèque de Brera, offre le cadre idéal pour révéler l’évolution de l’art et du savoir-faire Swarovski.
Masters of Light - de Vienne à Shanghai
Une expérience immersive. Une exposition rétrospective. Une vision d’avenir. Voilà ce qui caractérise notre événement Masters of Light - de Vienne à Shanghai. Pour la première fois, c’est une exploration de notre héritage et de l’esprit révolutionnaire de l’une des plus anciennes marques européennes du luxe qui est présentée au monde.
Masters of Light - From Vienna to Seoul
Notre événement multi-facettes Masters of Light - From Vienna to Seoul est le premier à explorer l’héritage et l’esprit révolutionnaire de Swarovski, l’une des plus anciennes marques de luxe au monde. À Séoul, la capitale mondiale de la K-pop, l’exposition itinérante emblématique s’est tenue à XYZ Séoul, dans le quartier vibrant de Seongsu.
Swarovski Duomo Milan
Reflet de notre vaste héritage artistique, de notre savoir-faire exceptionnel et de nos collaborations créatives avec les plus grands noms de l’industrie de la mode, Swarovski dévoile une nouvelle boutique spectaculaire en plein cœur de Milan.
Swarovski on Fifth
Depuis 1895, les bijoux Swarovski illuminent le monde de leur extraordinaire éclat. Aujourd’hui, de nouvelles boutiques flagship d’une extravagance joyeuse ouvrent leurs portes à travers le monde, consolidant notre patrimoine de luxe et notre réputation à créer des moments de vie fantastiques.
Swarovski Dosan Park
Un nouveau chef-d’œuvre Swarovski illumine Séoul. Swarovski Dosan Park, première boutique flagship de la marque en Corée du Sud, dévoile une façade spectaculaire à double aspect, où chacun des quatre étages rayonne d’une couleur emblématique Swarovski.
Sustentabilidade
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Novo conceito de loja
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Swarovski Kristallwelten
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