Ingredient Brand & Signature Features

For Professionals

Our Ingredient Branding Program enables our clients to enter the world of Swarovski – a world of wonder with our wide assortment of shapes, extensive range of sizes, and mesmerizing colors of crystals. We are proud to offer creative talents the ability to reshape reality using flawless, precision-engineered stones, alongside advanced applications, and techniques, as well as supporting our Ingredient Branding partners with unrivalled craftspeople and experts. Our key message: “Crystals by Swarovski – consciously crafted” places the focus firmly on our core product – our unparalleled, high-quality crystals – while embracing our proud tradition and heritage. For us, “consciously crafted” delivers a dual message, highlighting not only the intent, care and longstanding craftsmanship taken in creating our mesmerizing crystals, but also in the production processes and the materials that pay attention to sustainability and environmentally minded process and methods.

Quality & Safety

We are the masters of engineered precision and craftsmanship, characterized by our unrivaled assortment and exceptional products. We have delivered unparalleled brilliance for over 130 years in flawlessly innovative products that continue to shine bright, and enrich the world of design.
For us, quality is not just a word – it is a fact.

Sustainability

We commit to constantly improving the sustainability level of our products, including responsibly sourced and recycled raw materials. As a partner of choice, Swarovski not only fulfills the highest standards along a clean supply chain, but also assists in anticipating market regulations. We aim to be recognized as a brand built on a foundation of equality and inclusivity. We champion diversity and celebrate people’s individuality.

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Innovation

We are future-focused, remaining ahead of the curve to exceed expectations and deliver unparalleled innovations.
We celebrate individuality – exploring, experiencing, and creating through constant innovation to cover a vast array of segments.
Our valued partners benefit from our heritage and long-standing history of crafting the new, to bring to life products imbued with rich storytelling and outstanding design.

Why Swarovski
Excellence, through Innovation and Origin

Advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by unmatched brilliance.

With its new advanced foiling technique, Swarovski has set a new standard in the lifespan of crystals.

The variable temperatures at which Hotfix glue can be activated enable the application of crystals on a broad range of textiles.

The combination of innovation with sustainability and respect for individual wellbeing means that quality is always assured.

Premium, by Service and Design

Throughout its global network of Design Centers, Swarovski offers exceptional service provided by the industry's best creative talent.

A comprehensive range of application services means customers benefit from the extensive experience of leading international experts, as well as internal specialists.

Swarovski's Global Service Network provides customers with dedicated personal assistance on a local level.

Choose new variations by going beyond Swarovski's tremendous standard assortment of crystal components and forward-integrated elements.

Compliance & Safety initiatives

Advanced Crystals

Setting new standards, our innovative lead-free crystal formula (40 ppm or less) allows our clients to achieve full compliance with current international laws, and regulations governing restricted substances in finished products for numerous segments.

Cadmium-free* Crystals**

In compliance with all CLEAR lists and environmental principles, the majority of crystals throughout our loose assortment are crafted without the addition of cadmium, enabling designers to make a more responsible choice. Our Certificate of Compliance affords a guarantee of quality and precision.

* 40ppm or less
** Except the following colors: Siam, Light Siam, Citrine, Hyacinth, Fireopal

Clear Program

Our Restricted Substance program, CLEAR, mandates us to systematically manage, restrict, and eliminate harmful chemicals from our products and supply chain. It’s a mandatory standard for all product development and obligatory for our global manufacturing network. REACH, the EU’s chemical compliance initiative is fully integrated into CLEAR.

Initiatives with sustainability in mind

Reignited Crystals

We aim to reignite our unused crystal components whenever possible, and we collaborate with leading academic institutions to give these precious materials a second life through the imagination of future designers. Our partnerships nurture innovative thinking that redefines how we create, reuse, and design responsibly. Each project reflects a commitment to sustainability – transforming pre-existing resources into contemporary expressions of creativity and purpose.

Recycled Metals

Recycled metals are derived from used metals which are reprocessed to create a new material, without compromising on quality. With major environmental advantages – reutilizing precious resources instead of using raw materials and creating lower Co2 emissions (less energy required to remelt metals than mine) – we aim to source all of our metals from responsibly managed and recycled sources by 2030.

TCF™ crystals coloring technology

Our own patented TCF™ crystal coloring technology represents a more responsible approach compared to our standard crystal coloration with a lower environmental footprint in resource use, minerals, and metals. Based on a cradle-to-gate ISO 14040-conform Life Cycle Assessment using the EU-PEF method, TCF™ colors show clear improvements over conventional processes. For example, the new Dark Orange TCF™ color achieves a 38% lower overall environmental footprint.

Swarovski ReCreated™ Crystals

Swarovski ReCreated™ crystals are Swarovski's most sustainable crystals to date. The innovation lies in utilizing crystal glass breakage* from the manufacturing process in the production of Swarovski ReCreated™ crystals. This results in a reduction of at least 40% in natural resource usage ** and a decrease of at least 34% in the environmental footprint compared to standard Swarovski crystals.

Swarovski Zirconia made with renewable energy

Since 2023, we have been offering carbon-reduced Swarovski Zirconia, created using renewable electricity for the most energy-intensive stage of processing. As a result, 77% of the electricity used for the production of our Swarovski Zirconia comes from renewable sources. This requirement cuts cradle-to-gate carbon emissions by at least 55% compared to zirconia produced without renewable energy.

Applications

Swarovski’s know-how goes far beyond precision-cut crystals, it also explores methods that make the incredible pieces possible. Sewing, Hotfix, Beading, Casting and Gluing are just some of the techniques used to create exquisite and expressive statements.

Applications Manuals Application Movies

Our most trusted distribution partners

Our Authorized Distribution Partner offer an extensive selection of high-quality Swarovski components and have a comprehensive product and brand knowledge. They are trusted to present exclusive components from Swarovski for distribution.

Download list

Background information for ReCreatedTM

*Calculations are based on ISO compliant crystal glass LCA. Calculation compares crystal glass of 100% raw material with crystal glass of 50% glass breakage/50% raw material. LCA is cradle to gate (factory gate, no distribution). The minimum glass breakage is 50%. This leads to the (minimum) 34% lower environmental footprint. The environmental footprint takes into account all 16 environmental indicators of the ISO 14040.

** “Natural resources”, more specifically “resource use/depletion (minerals and metals)” is
one of the 16 environmental indicators of the ISO compliant crystal glass LCA. This indicator
has the highest impact (of the 16), as we replace virgin raw material with (secondary) glass
breakage.

Background information to offsetting

Seller of carbon credits: South Pole; offset registry: Verra
VCU Serial Numbers:
a.14477-598336408-598339321-VCS-VCU-263-VER-KH-14-1748-01012021-31122021-1
b.15053-642388501-642394872-VCS-VCU-264-VER-VN-1-1965-01012021-31122021-0
Project names:
a.Southern Cardamom REDD+ Project
b.Cat Hiep Solar Power Project
Project type:
a.Southern Cardamom REDD+ Project: forest conservation and protection, combination of avoided emissions and carbon removal, located in Cambodia
b.Cat Hiep Solar Power Project: Photovoltaic installation, avoided emissions, located in Vietnam
The carbon footprint model follows the structure of the International Organization for Standardization (ISO) standard 'ISO 14040/44' and ‘ISO 14067
The carbon footprint and its carbon neutrality has been verified by South Pole according to PAS 2060:2014

Charms

Throw Yourself a Charm Party

Timeless Watches

Statement Eyewear

Kris Bear Crystal Figurines

For the Ones You Love

Gala Night Dress Codes & Evening Jewelry