130 Jahre voller Freude
Austria, Since 1895
Title:The History of Swarovski
Subtitle:As soon as Swarovski Crystals were introduced to the world, they exerted a mysterious fascination, combining precision cutting with the natural beauty of sunlight and the night sky. Daniel and his sons instinctively collaborated with couturiers, who were, in turn, inspired by the creative possibilities of Swarovski’s ever-evolving materials. The most distinctive were the iridescent Aurora Borealis crystals, which became the signature embellishment of Christian Dior in the 1950s.
Glittering Highlights
Title:The Swarovski Timeline
Subtitle:Glittering highlights are not just confined to fashion and jewelry. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Crystal Expertise
Title:Swarovski Savoir-Faire
Subtitle:Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Bold Designs
Giovanna’s approach to creating with crystals is, in a word, bold, letting the stones speak for themselves and styling them to harness their natural inner light. And to play with color. ‘For me, color is very important for the collection and something that I personally love,’ explains Giovanna. ‘The beauty is that it’s already embedded into the crystal itself.’
Creative Direction
In 2020, Swarovski engaged a company-wide Creative Director for the first time in its history. Giovanna Battaglia Engelbert's inaugural collection, Collection I, featured necklaces, earrings, rings, and body chains, with an emphasis on color and geometry. It was named after Article No. 1, the first crystal Daniel Swarovski ever sketched, and was inspired by his hand drawings of crystals.
A Golden Era of Light & Color
Throughout the decades, Swarovski’s unparalleled savoir-faire gave rise to trends and collaborations with dozens of fashion houses and designers including Christian Dior and Elsa Schiaparelli. As our brand and reputation grew, so did our offering and creativity as we mastered bold new cuts including oval navette and elegant baguette cut crystals. We embraced the spirit of each passing zeitgeist, creating opulent pieces of glamorous jewelry that adorned celebrities, socialites, and all discerning lovers of luxury.
Extravagance for Everyone
When Daniel Swarovski first produced his brilliant crystals, he changed the way the world perceived diamonds and jewelry. At a time when jewelry was worn only by the wealthy elite, Daniel recognized crystal's potential to infuse luxury and glamour into everyday jewelry and fashion, and have an empowering effect on women from all walks of life. His vision reshaped the fashion landscape, offering opulence to the masses.
Mesmerizing Collaborations
For almost 130 years, Swarovski has turned heads on the red carpet and runways. From Oliver Rousteing’s first haute couture collection for Balmain to McQueen’s Swarovski Crystal Catsuit for the Deliverance show, technical innovation and savoir-faire keeps Swarovski at the forefront of fashion. When Donatella Versace was asked what Swarovski Crystals added to her unmistakable designs, she replied: ‘They add magic to every fabric.’
Swarovski & Dior: Partners in Style
The enduring partnership between Swarovski and Dior has produced some of the most captivating pieces in fashion history. Throughout the 1950s, crystals embellished many of Christian Dior’s most iconic designs, but in 1956, the partnership reached new heights with the creation of the Aurora Borealis effect. Named after the Northern Lights that deeply inspired Daniel, its unique reflective properties brought unprecedented movement and color to Dior’s couture creations. From Yves Saint Laurent to John Galliano, the Aurora Borealis crystal effect continues to delight fashion’s most brilliant minds with its creative possibilities.
Swarovski in Fashion
The birth of Swarovski in 1895 coincided with the dawn of haute couture, so Daniel would travel to Paris’s first fashion houses, collaborating with everyone from Jean Patou to Pierre Cardin on new cuts and colors of crystals. His creations were a huge hit, and since then designers have relied on Swarovski Crystals to embellish their most dazzling looks for collections in New York, London, Paris, and Milan.
Swarovski on Stage & Screen
The story of Swarovski in entertainment goes back almost one hundred years to the early days of Hollywood, when its crystals made their debut in the Marlene Dietrich film Blonde Venus (1932). Fast forward to 2023 and Beyoncé’s Renaissance World Tour when the iconic singer opened her performance in Amsterdam in a breathtaking Iris van Herpen custom look embellished with thousands of Swarovski Crystals.
Swarovski Rocks
Through the ages of rock and roll, Swarovski has proudly shared the stage with many legendary showmen, creating decadent, fabulous costumes for Elvis, Elton John, and Queen. In 1972, Elvis Presley’s costume designer chose Swarovski Crystals to catch the light, creating the most famous glittering white jumpsuit in musical history. Elton, a devotee of sequins, feathers, and crystal-enrobed outfits, regularly collaborated with fashion designer Bob Mackie, and together the pair created dozens of spectacular costumes that would come to define Elton’s visual identity right up until his final tour.
Auf dem Laufsteg
Swarovski Kristalle verwirklichen Träume und inspirieren die talentiertesten Kreativen der Welt. Seit ihrer Einführung sind sie unverzichtbarer Bestandteil der internationalen Modewelt. Auf den Laufstegen rund um den Globus stehen wir im Rampenlicht: Unser Können im Umgang mit Licht, Schliff und Farbe erwecken Designer-Visionen zum Leben.
Na czerwonym dywanie
Dzięki naszemu wyjątkowemu savoir-faire, niezrównanej kreatywności i duchowi radosnej ekstrawagancji, Swarovski stał się synonimem stylu z czerwonego dywanu.
Eine Premiere in der Modewelt
Das französische Label Coperni beendete die Paris Fashion Week mit einer Nacht voller Wunder und Freude, als es seine Frühjahr/Sommer-Kollektion 2025 im Disneyland Paris präsentierte – das erste Mal überhaupt, dass der Park eine Modenschau ausrichtete.
Swarovski & Fusalp
Die Meister der Bewegung treffen auf die Meister des Lichts. Wir präsentieren eine glänzende Kollektion maßgeschneiderter Skibekleidung, verziert mit Swarovski® Kristallen von Fusalp. Jedes Stück wird mit einer gemeinsamen Leidenschaft für Innovation und Eleganz gefertigt.
Showtime
Jean Paul Gaultier und Swarovski arbeiten gemeinsam an „Falling | In Love“, der magischen Grand Show im Friedrichstadt-Palast Berlin.
Swarovski x NYC Ballet
Zur Feier des zehnjährigen Jubiläums der Fashion Gala des New York City Ballet erleuchteten die Tänzerinnen und Tänzer des Ensembles die Bühne in Kostümen, die mit mehr als 900.000 Swarovski Kristallen verziert waren. Entworfen vom aufstrebenden Talent Palomo Spain, zeichnete sich jedes monochrome Design durch Elemente in einem Kaleidoskop von Farben aus – ein Bekenntnis zur Individualität und eine Hommage an die Schönheit der Bewegung.
Swarovski x BMW
A pioneering automotive collaboration, Swarovski partnered with BMW to bring a new headlight to the road that puts every other light in the shade. The precision cut nature of the Swarovski Crystals that are incorporated into the headlight deliver an enchanting play on light that’s worlds apart from the classic car beam.
Swarovski x Guerlain x Germanier
Upcycled black Swarovski Crystals adorn Guerlain's Orchidée Impériale Black The Cream, a sustainable masterpiece by socially conscious designer Kevin Germanier. The iconic ebony jar, which contains Guerlain’s exceptional skincare, is embellished with Swarovski Crystals and is a celebration of Swarovski and Guerlain's commitment to art and sustainability.
Durabilité
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Nouveau concept
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Swarovski Kristallwelten
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