Our Long Legacy of Sustainability
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Sustainability has been part of our company ethos since the beginning, when Daniel Swarovski harnessed local hydroelectric power for his revolutionary crystal-cutting machine in Wattens, Austria. He also introduced far-reaching social support for the time—providing affordable housing for workers, building a local school, and caring for their health, safety, and wellbeing. These visionary principles of fairness to communities and respect for the environment continue to shape our business to this day.
1895
Daniel’s Vision
Daniel Swarovski establishes a pioneering crystal-cutting factory in Tyrolean Wattens. Using hydropower for his patented grinding processes, Daniel’s vision is to craft affordable crystals that are accessible to all.
1907
Harnessing the Power of Water
Our business builds its own hydropower plant, providing
clean “Swarovski power” for cutting machines and light for local communities.
clean “Swarovski power” for cutting machines and light for local communities.
1948
Supporting Employees
A new company-owned welfare office begins offering support on social issues, establishes many employee social clubs, and donates grounds for a local school, reinforcing that employee health, safety, and wellbeing have always been paramount for us.
1960
Stipendienvergabe
'Der Daniel und Marie Swarovski Trust'wird gegründet und vergibt Stipendien an Schüler mit guten Leistungen und Familien mit geringem Einkommen in Tirol.
1970
Hin zu Hybridöfen
Unser erster kombinierter Gas- und Elektroofen wird installiert, wodurch unsere Abhängigkeit von fossilen Brennstoffen in der Produktion reduziert wird.
1983
Zusammenarbeit bei erneuerbaren Energien
Wir arbeiten mit der Papierfabrik Wattens zusammen, um das Wasserkraftwerk Wattenbach in Betrieb zu nehmen, das jährlich etwa 55 GWh Energie produzieren kann.
1990
Weniger Kohlendioxid
Durch den Ersatz von Öl durch Erdgas zum Schmelzen und Heizen reduzieren wir unsere CO2-Emissionen um 30 %.
2005
Bereitstellung von bezahlbarem Wohnraum
Swarovski baut 58 neue Häuser, um Mitarbeitern zu helfen, ein Zuhause zu einem moderaten Preis zu mieten oder zu kaufen.
2010
Mitgliedschaft im UNGC
Swarovski tritt dem United Nations Global Compact (UNGC) bei, der weltweit größten Initiative für Unternehmensnachhaltigkeit.
2014
Eine verantwortungsvollere Lieferkette
Wir starten die Responsible Sourcing Initiative, die Lieferanten dabei unterstützt, sozio-ökologische Risiken in ihren Produktionsstätten zu steuern.
2015
Vorreiter in Sachen Blei
Nachdem Swarovski den Bleigehalt seiner Kristalle 2012 deutlich auf nur 0,009 Prozent reduziert hatte, führte das Streben nach kontinuierlicher Verbesserung zu einer weiteren Reduzierung auf maximal 0,004 Prozent.
2021
Mitigating Global Warming
Swarovski signs up to the Science Based Targets initiative, which means making a commitment to reduce Scope 1 and 2 greenhouse gas emissions by 47%, and Scope 3 emissions by 28% by 2030.
2022
Sourcing More Renewable Energy
We achieve our biggest ever year-on-year reduction of Scope 1 and 2 greenhouse gas (GHG) emissions, aided by shifting all our Asian manufacturing sites to renewable electricity, including on-site solar power.
2023
Launching Swarovski Created Diamonds Galaxy Collection
We introduce our Galaxy Collection made with laboratory grown diamonds and 100% recycled gold. The complete collection is produced using 100% renewable electricity.
2024
Swarovski on Fifth Secures LEED Platinum Certification
Our New York flagship, Swarovski on Fifth, achieved the premier green building accolade as it was granted LEED Platinum certification. The certification means the building has met the highest level of sustainability and environmental performance standards.
2024
Our Most Sustainable Crystals
The Swarovski ReCreated™ Crystals range launches. Our most sustainable crystals to date are made from breakages that occur during the manufacturing process. The fragments are remelted to form crystals in new colors. This method uses at least 40% fewer natural resources compared to our standard crystals.
Our Sustainability Approach
Acting responsibly has been embedded in our values since 1895.
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