Parisian Pop-Up Store
In honor of our 130th anniversary, a pop-up store will immerse visitors in Swarovski’s world of wonder. Located close to the legendary Arc de Triomphe and inspired by the House’s signature octagon, the space showcases jewelry and home décor collections alongside a personalization station and gifting experience. Highlights include an Eiffel Tower figurine, expertly faceted in clear crystals, and a pen with elegant silver-tone hardware and an Eiffel Tower charm.
Parisian Pop-Up Store
In honor of our 130th anniversary, a pop-up store will immerse visitors in Swarovski’s world of wonder. Located close to the legendary Arc de Triomphe and inspired by the House’s signature octagon, the space showcases jewelry and home décor collections alongside a personalization station and gifting experience. Highlights include an Eiffel Tower figurine, expertly faceted in clear crystals, and a pen with elegant silver-tone hardware and an Eiffel Tower charm.
Parisian Pop-Up Store
In honor of our 130th anniversary, a pop-up store will immerse visitors in Swarovski’s world of wonder. Located close to the legendary Arc de Triomphe and inspired by the House’s signature octagon, the space showcases jewelry and home décor collections alongside a personalization station and gifting experience. Highlights include an Eiffel Tower figurine, expertly faceted in clear crystals, and a pen with elegant silver-tone hardware and an Eiffel Tower charm.
Parisian Pop-Up Store
In honor of our 130th anniversary, a pop-up store will immerse visitors in Swarovski’s world of wonder. Located close to the legendary Arc de Triomphe and inspired by the House’s signature octagon, the space showcases jewelry and home décor collections alongside a personalization station and gifting experience. Highlights include an Eiffel Tower figurine, expertly faceted in clear crystals, and a pen with elegant silver-tone hardware and an Eiffel Tower charm.
An Event to Remember
Each year, the Champs-Élysées Illuminations bring back the magic of the festive season to Paris. The opening ceremony took place in the presence of the Mayor of Paris, the President of the Champs-Élysées Committee, the Petits Princes association, actress Léa Seydoux — patron of this 2025 edition — and artist Charlotte Cardin for a musical performance. All delivered an inspiring message to more than 200,000 guests and millions of viewers eager to see the magic happen. After a festive countdown, the most beautiful avenue in the world lit up.
An Event to Remember
During this inaugural show, singer-songwriter Charlotte Cardin performed live one of her latest tracks, “Tant pis pour elle”. For the occasion, the artist wore stunning creations from the Constella, Matrix, and Hyperbola collections, enhancing her stage presence. Her captivating voice and enchanting melodies, complemented by the magical surrounding illuminations, transported the Parisian audience and made this show an unforgettable moment.
The Illuminations Bring Joy to Paris
Famed for its elegant tree-lined appearance and chic stores, Avenue des Champs-Élysées has long been one of Paris’ most beloved destinations and its annual illuminations are a magnet for visitors throughout the Holidays.
The Illuminations Bring Joy to Paris
Famed for its elegant tree-lined appearance and chic stores, Avenue des Champs-Élysées has long been one of Paris’ most beloved destinations and its annual illuminations are a magnet for visitors throughout the Holidays.