Turning our world of wonders into an experience of enchantment
Instant Wonder
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Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colors, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewelry and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.
Galleria Vittorio Emanuele II, Milano
Bathed in sunshine shades of yellow, Swarovski Milano radiates power, positivity, and crystal at its most craveable.
Champs-Élysées, Paris
The City of Lights shines brighter as we open our doors to Paris. In greens and pinks, Swarovski Champs-Élysées combines imagination, color, and prismatic precision into a truly wonderous experience.
SoHo, New York City
Channeling the electric energy of the city that never sleeps, Swarovski SoHo is a candy-coated dreamscape of pinks and greens ripe for style experimentation in the heart of the Big Apple.
Store Transformations
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Swarovski stores worldwide are undergoing a transformation. It takes some time to make magic, so your local store may be closed for refurbishment in the coming months.
Color has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.
‘In Love with Tomorrow’ ก้าวข้ามขีดจำกัดของธรรมชาติด้วยผลงานสี่ชิ้น ซึ่งกระตุ้นให้เกิดการพูดคุยแลกเปลี่ยนที่สำคัญเกี่ยวกับอนาคต ชิ้นงานแต่ละชิ้นรังสรรค์ขึ้นจากหลอดไฟ LED และคริสตัล 2.5 ล้านเม็ดที่สว่างไสวในโทนสีโมโนโครมที่แสนสดใส
Welcome to an artistically striking expression of joyful extravagance, where glistening crystals come to life in boldly chic portraits that invite curiosity.
An expression of expertly executed savoir-faire, our mesmerizing Matrix family combines classic cuts with vibrant colors to create essential pieces that inspire and impress.