Spotlight
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Discover the latest news, events, and highlights in the world of crystal.
Highlights
On the Red Carpet
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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.
Vienna Opera Ball
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Celebrating 70 years of collaboration, Swarovski is set to illuminate the most elegant event in the Austrian cultural calendar once again. The 2026 Swarovski Vienna Opera Ball Tiara, designed by Global Creative Director Giovanna Engelebert, draws inspiration from the iconic Swarovski Swan and is crafted from 350 precision cut crystals radiating grace and poise.
Masters of Light
From Vienna to Shanghai
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An immersive experience, a retrospective exhibition, a vision of the future, Masters of Light - From Vienna to Shanghai is the first exploration of the heritage and revolutionary spirit of one of the oldest European luxury brands.
From Vienna to Milan
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An immersive experience, a retrospective exhibition, a celebration of the future. Masters of Light - From Vienna to Milan is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands.
From Vienna to Seoul
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Masters of Light - From Vienna to Seoul is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands. Arriving in Seoul, the world capital of K-pop, the landmark traveling exhibition was helded at XYZ Seoul, in the vibrant Seongsu district.
From Vienna to Hollywood
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Celebrating 130 years of Swarovski’s creative joy in the heart of Hollywood, our traveling exhibition has been reimagined for American audiences as a new journey to champion the deep and ongoing relationship between Swarovski and the world of cinema and celebrity. Discover crystallized costumes from iconic films and musical performances displaying historic and contemporary examples of Swarovski’s infinite savoir-faire.
Swarovski Flagships
Swarovski on Fifth
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Since 1895, Swarovski has created beautiful jewelry that lights up the world. Now, a new chapter begins with the
opening of Swarovski's flagship store on New York City’s famed Fifth Avenue.
Swarovski Dosan Park
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Infusing moments with wonder and light since 1895, Swarovski enters a captivating new chapter in its story with the opening of the Seoul flagship store.
Swarovski Duomo Milan
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Reflecting our rich heritage in artistry, exceptional savoir-faire, and creative collaborations with the fashion industry’s leading lights, Swarovski takes its place in the majestic heart of Milan with a spectacular new flagship store.
Osaka
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A new world of wonder in Japan, Swarovski Osaka combines futuristic design elements with luminous energy. Three luxurious floors in a palette of our House colors boast highlights that range from a curated edit of our Swarovski Created Diamonds collections to a Heritage Corner, which takes visitors on an immersive journey through our 130-year history.
Shining Moments
Illuminating mesmerizing events around the world and lending crystal brilliance to both acclaimed fashion houses and emerging ateliers, Swarovski cements its place in pop culture through its innovative collaborations.
World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.