Swarovski Creators Lab
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Welcome to the Swarovski Creators Lab. Here, we are dreaming up uniquely collectible, limited-release items, created in collaboration with esteemed brands worldwide. The invitation to explore is yours.
Radiance Reimagined
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In celebration of our 130th anniversary, seven global brands will enter our world of crystal innovation to make their iconic designs shine. Spearheaded by Global Creative Director, Giovanna Engelbert, the Swarovski Creators Lab is a collaborative space and catalyst for creativity. Transforming pop luxury items into light-filled limited-editions, the collection launches on October 24th, 2025 and each piece pays homage to our infinite savoir-faire while highlighting the transformative power of crystal.
Wonders Await
Loop Earplugs
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Combining high-fidelity hearing protection with precision-cut crystals, each Swarovski x Loop earplug is a functional fashion statement. Each pair is adorned with six clear crystals in round, octagon, and oval cuts, applied by hand.
Oakley
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Swarovski has captured Oakley’s adventurous spirit in crystals by embellishing its signature Oakley Plazma sunglasses with 867 round cut stones, carefully set to catch the light while wearers are chasing the sun.
Puma
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Emerging from the high-octane world of motorsport, the classic PUMA Speedcat is elevated into high fashion footwear with the addition of 5,316 Hotfix flat back Swarovski Crystals in four different sizes. Athleisure amplified with joyful extravagance.
Gufram
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Inspired by the beauty of the natural world, Swarovski x Gufram reinvents the Guframini CACTUS by encrusting the surface with hand-set crystals, placed to evoke glistening dewdrops in the desert. A striking way to add shine to this organic silhouette.
Off-White™
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Known for its avant-garde aesthetic and street culture heritage, Off-White™’s hoodie has been given the Swarovski treatment with its instantly recognizable Arrow logo embellished with 4,025 round flat back Hotfix crystals in five different sizes.
A Bathing Ape
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A Bathing Ape’s varsity jacket has entered a new league with the addition of Swarovski Crystals. The streetwear brand’s iconic Shark logo sits on a detachable hood and is illuminated with 11,388 flat back crystals in vivid colours.
BE@RBRICK
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Redefining collectible designer toys as sought-after pieces of contemporary home décor, BE@RBRICK has collaborated with Swarovski to adorn its signature bear with 14,500 flat back crystals. A playful expression of crystal artistry.
Archive
Women’s AJ1 Low
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The Women's AJ1 Low OG 'Crystal' is a work of art that embodies athletic excellence. With a low cut and high profile in a ‘Shadow’ colorway, the shoe is entirely embellished with Swarovski Crystals to bring a new level of luminosity to this iconic design.
Stuart Weitzman
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Cue the celebrations as Stuart Weitzman enters the Creators Lab, just in time for party season. Combining precision craftsmanship with extravagant embellishment, the Stuart Power Shine pump pairs its new 75mm Stuart Power heels with over 6,000 Swarovski Crystals.

Build-A-Bear
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Build-A-Bear has entered the Swarovski Creators Lab to create a limited-edition collectible fully adorned with Swarovski Crystals. This charming piece fuses its playful appearance with polished design details - silver-toned fur is illuminated with clear crystals while a heart-shaped stone shines brilliantly from the bear’s chest.
Marina Raphael
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Crafted with a commitment to sustainability and exceptional quality, each functional yet fashion-forward bag is destined to form a long-term relationship with your wardrobe.
Fusalp
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The masters of movement meet the Masters of Light. Introducing a glamorous collection of tailored ski garments adorned with Swarovski® crystals from Fusalp, where each piece is crafted with a shared passion for innovation and elegance.
Phileo
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Phileo has joined forces with Swarovski to elevate his signature Derby. Crafted from apple-waste leather, each shoe features a metallic polka dot print and crystal-topped screws embedded in the sole.
PUMA
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To celebrate its 75th anniversary, PUMA has entered the Creators Lab to produce a dazzling limited edition collection that unites the dynamic worlds of sportswear and luxury.
Golden Goose
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Inspired by the skate scene in Venice Beach, California, a glittering new collaboration is born as Golden Goose enters the Swarovski Creators Lab.
Aquazzura
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Designed for moments in the spotlight, the dazzling new Aura Sandal is the latest addition to the Swarovski Creators Lab.
World of Swarovski
Title:Illuminating the many facets of Swarovski, from heritage to lifestyle and beyond.