Masters of Light Since 1895
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Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.
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Symbols of Love
Charms Collection
Each Swarovski Charm is designed to add a spark of light to your style – mix, match, make them your own. This Valentine’s Day, express your true emotions with sweethearts, lock and key pairings, and Cupid’s arrows.
Holiday Joy with Kim Chaewon
Dressed in glittering pieces from Swarovski’s Fall-Winter 2025 collections, our brand ambassador in Korea K-Pop superstar Kim Chaewon from LE SSERAFIM embodies joyful radiance for the holidays.
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World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
Ocean-Inspired Jewelry
Title:Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Wedding Jewelry & Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Disney The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.