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Our Long Legacy of Sustainability

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Since 1895 we have been committed to philanthropy and sustainability,
continuously investing to preserve the environment and to positively impact global and local communities.

1895

Daniel's Vision

Daniel Swarovski establishes a crystal-cutting factory in Wattens (Austrian Tyrol) to take advantage of local renewable energy (hydroelectricity) for the grinding processes he had patented. Swarovski's vision was to make "a diamond for everyone" by making crystals affordable.

Social Responsibility

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1900
Founding of the Swarovski Music Club and the Swarovski Cycling Club. Originally setup as company activities, the clubs were then rapidly made available to everyone in town. Daniel Swarovski was an active member in both.

1908-1909
On July 25, 1902, Daniel Swarovski becomes part of the local council of Wattens. In 1908, he was elected head of the local council and only one year later - in 1909 - he started the construction of a new pipeline to bring fresh water to the village. 

1909
After the moving in of many company workers and their families, the old school in Wattens is now too small to accommodate all children. Marie Swarovski, Daniel’s wife, donates the building ground for the construction of a new schoolhouse.

1959
Swarovski offers targeted training courses covering eight different professional areas, including crystal cutting: the only one of its kind in Austria.

1960
“The Daniel and Marie Swarovski Trust” is founded, providing scholarships for students with a record of high grades and from low-income families living in Tyrol.

1978
An on-site "Vocational College" is formed to ensure that the apprenticeships are provided a solid basis for implementing skills and aptitudes in the workplace. Swarovski is one of very few companies in Austria to have such a college.

Harnessing the Power of Water

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1907
The Ausserachen is built, the company’s first big hydropower plant. The three Pelton turbines provided clean “Swarovski Power” to cutting machines, light to working areas, as well as large areas of Wattens and the neighbouring mountain communities.

1951
The Ausserachen hydro-power plant is upgraded to provide 750 KW output.

1961
An increased demand for clean energy leads to the building of the Innerachen power plant, with 2,200 KW output via two Francis turbines.

1983
The Wattenbach hydropower plant is built, in cooperation with the Wattens paper factory. This plant produces on average 57 GWh per year.

1984
With an additional dual nozzle Pelton turbine, the standard capacity of the Innerachen power station increases to approximately 1.35 GWh per year.

1995
Regarded as a model project for environmentally-friendly energy production in the Alps, the “Haneburger” power station starts operation. It has since delivered  approximately 18.5 GWh per year.

2001
All Swarovski power plants are officially recognized by the Austrian authorities as producers of certified "eco power".
 

A Home for Everyone

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1947
The foundation stone for a new company housing is set in “Kreuzbichl” (hill close to Wattens). Its construction was completed in 1950. To this date, several more housing projects have been realized.

1948
A company-owned welfare office is established to deal with employees’ social and financial concerns. Our housing policy offered low interest rate housing credit, material aid for the construction of housing and support for financial emergencies.

1951
Construction of two residential complexes begins/is completed for Swarovski Optik employees in Absam and for Swarovski employees in Volders, Austria.

1952
Construction of an additional residential complex for Swarovski employees in Fritzens, Austria begins/is completed.

2005
An opening ceremony is held for new 58 row houses for employees. This project helps employees to rent or buy housing space at moderate prices.

A Precious Resource

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1970
The first cooling tower circulation for the cooling of compressed air compressors was put into operation. This saved approximately 90% of the water necessary for cooling.

1978-1982
The Waste Water Purification plant begins operation, purifying all water leaving the factory Plant 1. A series of subsequent initiatives extended water purification to Plant 2, also extending the capability of the purification plant and dividing process water into polishing water and cutting circulation water.

Cleaner Air

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1984
Swarovski imports  oil with low levels of sulphur to Germany for heating, increasing annual overheads by the equivalent of EUR 210,000 today, but reducing sulphur dioxide emissions by 60 tons. As such, the company is awarded the “Green Branch” environment prize by the Tyrol federal state government.

1990
Swarovski adopts natural gas. From now on gas replaces heating oil for heat generation and crystal melting, thus reducing respective CO2 emissions by 30%.

1996
The Glass Formation Department is equipped with new specialized dust filters and a new extraction system. These allowed to reduce emissions, prevent pollution and avoid health risks for workers well below the legal limits.

Swarovski Waterschool

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2000
The first Swarovski Waterschool opens at the Hohe Tauern National Park in Austria within the basin of the Danube. An educational program is introduced, teaching both children and young adults about the importance and scarcity of water.

2006
The first project outside of Austria, the Swarovski Waterschool India opens around the Keoladeo National Park in Rajasthan in the Ganges Basin.

2008
The Swarovski Waterschool starts operating in six regions along the Yangtze river in China and 20 communities in Kanungu district in Uganda.

2014
The Waterschool comes to the state of Para in northern Brazil, focusing on water and environmental education through school and community-based participatory learning.

2016
Three pilot projects launch with various organizations to highlight local water sources. NGRREC: Mississippi River; Raks Thai Foundation; Chao Praya river basin; Fundação Amazonas Sustentável: Amazon.

2017
Working in cooperation with its NGO partners, Swarovski Waterschool launches the global edition of its ‘Drops of Knowledge for Rivers of Change’ teaching and learning materials on the Swarovski Waterschool website.

2018
Launch of ‘Waterschool’ documentary on Netflix, following the experiences of several young female students who live along six of the world’s major rivers and celebrates the efforts of the Swarovski Waterschool.

2021
With local partners Earthwatch Australia and Kids Teaching Kids, the Swarovski Waterschool launches its pilot project in Sydney, Australia. This marks an exciting milestone for the Waterschool, which is now active in six continents.

Inovațiile Swarovski Crystal

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2003
Swarovski obține certificarea OEKO-Tex 100 pentru  componentele cristalelor, confirmând siguranța pentru oameni și mediu a produselor și a centrelor de producție.

2007
Lansarea programului "CLEAR", format dintr-un set de criterii structurate în funcție de segmentul de produs, afișând toate substanțele restricționate și interzise relevante. Acesta constituie o parte importantă a tuturor specificațiilor de produs.

2009
Swarovski lansează cristale de culoare roșie fără cadmiu*, cum ar fi “Garnet” și “Indian Siam”, prin intermediul formulelor inovatoare brevetate.

2012
Lansarea programului Advanced Crystal, care reduce drastic conținutul de plumb la maximum 90 ppm (părți per milion), fără să compromită strălucirea și calitatea vizuală a cristalelor noastre.

2017

Advanced Crystal este îmbunătățit cu formule inovatoare care îndeplinesc cele mai exigente standarde aplicabile în domeniul protecției mediului. Nivelurile de plumb sunt reduse în continuare până la maximum 40 părți per milion, devenind un lider al industriei în ceea ce privește cristalele fără plumb*.

Arhitectură sustenabilă

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2010
Clădirea de birouri (Mannedorf) dezvoltată recent în Elveția îndeplinește standardul Swiss Minergie (consum redus de energie). Acest lucru se realizează prin structurarea integrată a façțadei, ingineria serviciilor de construcție și sisteme termoactive. În special, au fost îndeplinite cerințele privind etanșeitatea la aer, utilizarea pe lumină naturală, încălzirea, izolarea termică, sticlă care absoarbe căldura, distribuția căldurii și ventilația controlată.

2018
Inaugurarea și deschiderea "Manufaktur" (împreună cu "Campus 311"), centrul nostru de prototipare rapidă, de ultimă generație, proiectat sustenabil. Designul acestui spațiu de 7.000 de m2 - o colaborare cu arhitecții norvegieni de la Snøhetta - este conceput pentru a stimula creativitatea și imaginația. Clădirea Manufaktur demonstrează angajamentul nostru pentru inovație sustenabilă prin obținerea certificării Gold LEED (Leadership in Energy and Environmental Design).

Fundația Swarovski

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2013
Este înființată Fundația Swarovski, bazată pe cinci generații de activități filantropice și de caritate.

2017
Centrul de invățare al Fundației Swarovski este inaugurat la Muzeul Designului, oferind un spațiu pentru educația în materie de design și strângând laolaltă până la 40.000 de elevi anual.

2021
Fundația Swarovski: Creatives for Our future este un nou program de burse la nivel global, conceput cu un consilier, Oficiul Națiunilor Unite pentru Parteneriate, pentru a identifica și accelera generația viitoare de lideri creativi în domeniul sustenabilității.

Responsabilitatea lanțului de aprovizionare

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2014
Lansarea Inițiativei de aprovizionare responsabilă, un program care se axează pe lanțul nostru de aprovizionare extern care continuă în prezent. Aprovizionarea responsabilă implică monitorizarea performanțelor furnizorilor și sprijinirea acestora în gestionarea condițiilor socio-ecologice la fabricile lor de producție.

Inovație sustenabilă

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2018
Atelier Swarovski lansează o colecție emblematică: primele sale bijuterii rafinate care utilizează aur provenit din comerț echitabil, Swarovski Created Diamonds și smaralde dezvoltate în laborator.

2022
Realizată cu cristale Swarovski reinventate și 90% metal de bază reciclat, familia Fluenta (lansată în FW22) este prima noastră colecție orientată spre sustenabilitate. Reutilizează resursele prețioase în loc să consume noi materii prime, ceea ce duce la o reducere a emisiilor de CO2 și a amprentei ecologice.

The Power of the Sun

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2014
A solar rooftop hot water system is installed at our factory in Pune, India.

2018
1400 kWp photovoltaic installation in Marigot Thailand

2022
Swarovski completes the installation of a 300 kWp photovoltaic system on the rooftop of our facilities in Wattens.

Assessing Our Impact

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2019
Swarovski publishes a pioneering study in partnership with Trucost (part of S&P Global), showing the impact that Swarovski crystal has on the environment. The results reveal that Swarovski crystal has a lower environmental cost than other jewelry materials.

2021
Swarovski conducts our first complete environmental Life Cycle Assessement covering 5 of our most sold articles. The results of the LCA pinpoint the hotspots that we have to address in order to reduce negative impact on the environment.

A New Beginning

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2020
Swarovski initiates the largest transformation ever for our business, fully integrating sustainability within the Swarovski Crystal Business. This allowed us to prepare for the challenges of the future and to strengthen our commitment towards our sustainability vision, strategy and programs.

Mitigating Global Warming

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2021
Swarovski joins the Science Based Targets initiative (SBTi) to follow a verified greenhouse gas reduction approach and commits to reducing absolute scope 1 and scope 2 GHG emissions by 47% and scope 3 emissions by 28%, by 2030. This represents a substantial change in the way our vertically integrated business operates.

2022
As of this year, all our Asian manufacturing sites are sourcing 100% renewable electricity from photovoltaic plants and wind farms in the region, through Renewable Energy Certificates. This effort allows us to tangibly reduce our Scope 2 emissions.

Disclosing Our Impact & Progress

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2022
As part of our commitment towards increased transparency on our economic, environmental and social impacts, we switch from biennal to annual sustainability reporting.