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Our Long Legacy of Sustainability

Since 1895 we have been committed to philanthropy and sustainability,
continuously investing to preserve the environment and to positively impact global and local communities.


Daniel's Vision

Daniel Swarovski establishes a crystal-cutting factory in Wattens (Austrian Tyrol) to take advantage of local renewable energy (hydroelectricity) for the grinding processes he had patented. Swarovski's vision was to make "a diamond for everyone" by making crystals affordable.

Social Responsibility


Founding of the Swarovski Music Club and the Swarovski Cycling Club. Originally setup as company activities, the clubs were then rapidly made available to everyone in town. Daniel Swarovski was an active member in both.

On July 25, 1902, Daniel Swarovski becomes part of the local council of Wattens. In 1908, he was elected head of the local council and only one year later - in 1909 - he started the construction of a new pipeline to bring fresh water to the village. 

After the moving in of many company workers and their families, the old school in Wattens is now too small to accommodate all children. Marie Swarovski, Daniel’s wife, donates the building ground for the construction of a new schoolhouse.

Swarovski offers targeted training courses covering eight different professional areas, including crystal cutting: the only one of its kind in Austria.

“The Daniel and Marie Swarovski Trust” is founded, providing scholarships for students with a record of high grades and from low-income families living in Tyrol.

An on-site "Vocational College" is formed to ensure that the apprenticeships are provided a solid basis for implementing skills and aptitudes in the workplace. Swarovski is one of very few companies in Austria to have such a college.

Harnessing the Power of Water


The Ausserachen is built, the company’s first big hydropower plant. The three Pelton turbines provided clean “Swarovski Power” to cutting machines, light to working areas, as well as large areas of Wattens and the neighbouring mountain communities.

The Ausserachen hydro-power plant is upgraded to provide 750 KW output.

An increased demand for clean energy leads to the building of the Innerachen power plant, with 2,200 KW output via two Francis turbines.

The Wattenbach hydropower plant is built, in cooperation with the Wattens paper factory. This plant produces on average 57 GWh per year.

With an additional dual nozzle Pelton turbine, the standard capacity of the Innerachen power station increases to approximately 1.35 GWh per year.

Regarded as a model project for environmentally-friendly energy production in the Alps, the “Haneburger” power station starts operation. It has since delivered  approximately 18.5 GWh per year.

All Swarovski power plants are officially recognized by the Austrian authorities as producers of certified "eco power".

A Home for Everyone


The foundation stone for a new company housing is set in “Kreuzbichl” (hill close to Wattens). Its construction was completed in 1950. To this date, several more housing projects have been realized.

A company-owned welfare office is established to deal with employees’ social and financial concerns. Our housing policy offered low interest rate housing credit, material aid for the construction of housing and support for financial emergencies.

Construction of two residential complexes begins/is completed for Swarovski Optik employees in Absam and for Swarovski employees in Volders, Austria.

Construction of an additional residential complex for Swarovski employees in Fritzens, Austria begins/is completed.

An opening ceremony is held for new 58 row houses for employees. This project helps employees to rent or buy housing space at moderate prices.

A Precious Resource


The first cooling tower circulation for the cooling of compressed air compressors was put into operation. This saved approximately 90% of the water necessary for cooling.

The Waste Water Purification plant begins operation, purifying all water leaving the factory Plant 1. A series of subsequent initiatives extended water purification to Plant 2, also extending the capability of the purification plant and dividing process water into polishing water and cutting circulation water.

Cleaner Air


Swarovski imports  oil with low levels of sulphur to Germany for heating, increasing annual overheads by the equivalent of EUR 210,000 today, but reducing sulphur dioxide emissions by 60 tons. As such, the company is awarded the “Green Branch” environment prize by the Tyrol federal state government.

Swarovski adopts natural gas. From now on gas replaces heating oil for heat generation and crystal melting, thus reducing respective CO2 emissions by 30%.

The Glass Formation Department is equipped with new specialized dust filters and a new extraction system. These allowed to reduce emissions, prevent pollution and avoid health risks for workers well below the legal limits.

Swarovski Waterschool


The first Swarovski Waterschool opens at the Hohe Tauern National Park in Austria within the basin of the Danube. An educational program is introduced, teaching both children and young adults about the importance and scarcity of water.

The first project outside of Austria, the Swarovski Waterschool India opens around the Keoladeo National Park in Rajasthan in the Ganges Basin.

The Swarovski Waterschool starts operating in six regions along the Yangtze river in China and 20 communities in Kanungu district in Uganda.

The Waterschool comes to the state of Para in northern Brazil, focusing on water and environmental education through school and community-based participatory learning.

Three pilot projects launch with various organizations to highlight local water sources. NGRREC: Mississippi River; Raks Thai Foundation; Chao Praya river basin; Fundação Amazonas Sustentável: Amazon.

Working in cooperation with its NGO partners, Swarovski Waterschool launches the global edition of its ‘Drops of Knowledge for Rivers of Change’ teaching and learning materials on the Swarovski Waterschool website.

Launch of ‘Waterschool’ documentary on Netflix, following the experiences of several young female students who live along six of the world’s major rivers and celebrates the efforts of the Swarovski Waterschool.

With local partners Earthwatch Australia and Kids Teaching Kids, the Swarovski Waterschool launches its pilot project in Sydney, Australia. This marks an exciting milestone for the Waterschool, which is now active in six continents.

Swarovski Crystal Innovations


Swarovski obtains the OEKO-Tex 100 certification for  crystals components, confirming the human and ecological safety of both products and production facilities.

Launch of the "CLEAR" program, comprised of a set of criteria structured by product segment, displaying all relevant restricted and prohibited substances. This represents an important part of all product specifications.

Swarovski launches cadmium-free* red color crystals such as “Garnet” and “Indian Siam”, through innovative patented formulas.

Launch of the Advanced Crystal program, drastically diminishing the lead content to a maximum of 90ppm (parts-per-million), without compromising the brilliance and optical quality of our crystals.


Advanced Crystal is strengthened to feature pioneering formulas that meet the most stringent environmental standards applicable. Lead levels are further reduced to a maximum of 40 parts-per-million, becoming an industry leader in lead-free* crystal.

Sustainable Architecture


The newly developed office (Mannedorf) building in Switzerland meets the Swiss Minergie (low-energy) standard. This is achieved through the integrated structuring of the façade, building services engineering, and thermo-active systems. In particular, requirements for air tightness, daylight use, heating, thermal insulation, heat absorbing glass, heat distribution, and controlled ventilation were fulfilled.

Inauguration and opening of the "Manufaktur" (along with "Campus 311"), our state-of-the-art, sustainably designed rapid-prototyping facility. The design of this 7,000m2 space - a collaboration with Norwegian architects from Snøhetta - is intended to foster creativity and immagination. The Manufaktur building demonstrates our commitment to sustainable innovation by achieving LEED (Leadership in Energy and Environmental Design) Gold certification.

Swarovski Foundation


The Swarovski Foundation is established, building on five generations of philanthropy and charitable giving.

The Swarovski Foundation Centre for Learning launches at the Design Museum, providing space for design education and bringing together up to 40,000 learners each year.

The Swarovski Foundation: Creatives for Our Future is a new global grant program designed with advisor, the United Nations Office for Partnerships, to identify and accelerate the next generation of creative leaders in sustainability.

Supply Chain Responsibility


Launch of the Responsible Sourcing Initiative, a program focusing on our external supply chain which continues to present day. Responsible sourcing involves monitoring suppliers’ performance and supporting them to manage socio-environmental conditions in their production plants.

Sustainable Innovation


Atelier Swarovski launches a landmark collection: its first fine jewellery using Fair Trade gold, Swarovski Created Diamonds and laboratory grown emeralds.

Made with Swarovski reignited crystals and 90% recycled base metal, the Fluenta family (launched in FW22) is our first sustainability-minded collection. It repurposes precious resources instead of consuming new raw materials, resulting in a reduced CO2 and environmental footprint.

The Power of the Sun


A solar rooftop hot water system is installed at our factory in Pune, India.

1400 kWp photovoltaic installation in Marigot Thailand

Swarovski completes the installation of a 300 kWp photovoltaic system on the rooftop of our facilities in Wattens.

Assessing Our Impact


Swarovski publishes a pioneering study in partnership with Trucost (part of S&P Global), showing the impact that Swarovski crystal has on the environment. The results reveal that Swarovski crystal has a lower environmental cost than other jewelry materials.

Swarovski conducts our first complete environmental Life Cycle Assessement covering 5 of our most sold articles. The results of the LCA pinpoint the hotspots that we have to address in order to reduce negative impact on the environment.

A New Beginning

Swarovski initiates the largest transformation ever for our business, fully integrating sustainability within the Swarovski Crystal Business. This allowed us to prepare for the challenges of the future and to strengthen our commitment towards our sustainability vision, strategy and programs.

Mitigating Global Warming


Swarovski joins the Science-Based Targets initiative (SBTi) to follow a verified greenhouse gas reduction approach and commits to reducing absolute scope 1 and scope 2 GHG emissions by 47% and scope 3 emissions by 28% by 2030 This represents a substantial change in the way our vertically integrated business operates.

As of this year, all our Asian manufacturing sites are sourcing 100% renewable electricity from photovoltaic plants and wind farms in the region, through Renewable Energy Certificates. This effort allows us to tangibly reduce our Scope 2 emissions.

Disclosing Our Impact & Progress

As part of our commitment towards increased transparency on our economic, environmental and social impacts, we switch from biennal to annual sustainability reporting.