Version: January 2020
If you reside in California, please see the Your Rights Under the California Consumer Privacy Act section for information regarding the rights of California residents under the California Consumer Privacy Act (the “CCPA”). Any terms used in the ‘Your Rights Under the California Consumer Privacy Act section have the same meaning as defined in Cal. Civ. Code 1798.140, including the term “personal information.”
- Information We Collect
- How We Use Your Information
- How We Share Your Information
- Your Choice and Access
- Your Rights Under the California Shine the Light Law (Cal. Civ. Code Section 1798.83)
- Your Rights Under the California Consumer Privacy Act (CCPA)
- First and last name
- Postal address
- Zip code
- Email address
- Phone number
- Date of birth or age
- Payment information
- Other payment details (in accordance with other laws and regulations)
- Purchase and/or return history
- Data concerning your use of our Sites (including, but not limited to, the IP address and other user identification, user name for social media, MAC address of smartphones or computers, cookies, date and time of visits, visited sites and contents, and referring websites)
I. Information We Collect
Types of personal information we may collect include:
As a reminder, personal information can be any information that we can use to identify, locate, or contact you. Personal information does not include aggregate or de-identified information.
Information You Provide to Us
We collect information you provide directly to us. By voluntarily providing your personal information to Swarovski through our Sites, stores, loyalty programs, or other products and/or services, you, the customer, give consent to Swarovski to collect, hold, disclose, and use your personal information. This consent can occur, for example, by registering your contact details with Swarovski, making a purchase on our website, enrolling in a sweepstakes, enrolling in one of our loyalty programs (such as Swarovski Club) online or in our stores, or by applying for a job on our career page. We may also collect information when you use one of our in-store technologies, such as our Photo Wall kiosk or Virtual-Try-On Station.
If you choose not to provide information, we may not be able to provide you with the requested products, services or information.
If you provide us with personal information of other persons, for example: information about the receiver of a gift, or a referral, please provide their personal information to us only if you are allowed to do so pursuant to applicable data protection laws and only if the other person would agree to you providing personal information to us for the purposes the information is collected and processed according to our data privacy notice.
Automated Information Collection. We and our service providers may automatically collect and process certain personal information from and about you when you access our Sites or visit our stores. Examples of information we may collect include, but are not limited to: pages you visit, ads you click on, type of browser/device/hardware, MAC address of smartphones or computers, IP based geographic location and search terms. This information helps us recognize you as a customer to create a customized experience, enables customers to purchase Swarovski products, allows us to conduct market research with the goal of improving our website and product range, keeps customers informed about Swarovski’s market activities, and allows us to better delegate repairs or other logistical tasks to third parties. We may also use automated collection technologies for reporting and analysis purposes, such as your shopping history on our website or in our stores, the performance of our marketing efforts and your response to those marketing efforts, and as otherwise required to provide the best possible customer experience for you. We may connect information collected automatically with information we already have about you in order to identify you as a Swarovski customer. For example, we may collect information about you from other third parties, including demographic information, and combine this information with other information we collect about you. If we are able to identify you as a Swarovski customer we may, for example, link your activity on our website to your loyalty program account. This allows us to provide you with a more personalized experience regardless of how you interact with us – online or in store.
Cookies are small text files that are stored on your PC and used by your browser. Most of the Cookies Swarovski uses are session cookies, which are deleted automatically at the end of your visit.
Kindly note, however, that if you decline Cookies on the Sites, some functions on the Sites may be limited or unavailable. As a result, to make it easier to use the Sites, we recommend that your browser settings accept Cookies on the Sites.
Do Not Track. Do Not Track (“DNT”) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and, therefore, Swarovski and the Sites do not recognize DNT.
We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms. One company we work with is Google, and we may use various Google tools to assist with analytics and advertising related to our Sites. To learn how Google collects and processes data, including ways you may opt-out from receiving ads through Google tools, please visit: www.google.com/policies/privacy/partners.
Social Plug-ins. Swarovski uses so-called social plug-ins (in the following, plug-ins) of social networks such as Facebook, Twitter, YouTube, Google+, Pinterest or Instagram.
When you visit our Sites, these plug-ins are deactivated by default, i.e. without your intervention they will not send any data to third parties. Before you are able to use these plug-ins, you must activate them by clicking on them. These plug-ins then remain active until you deactivate them again or delete your Cookies. After their activation, a direct link to the server of the respective social network is established. The contents of the plug-in are then transmitted from the social network directly to your browser and incorporated in the website by it.
After activation of a plug-in, the social network can retrieve data, independently of whether you interact with the plug-in or not. If you are logged on to a social network, the network can assign your visit to the Sites to your user account.
If you are a member of a social network and do not wish it to combine data retrieved from your visit to our Sites with your membership data, you must log out from the social network concerned before activating the plug-ins.
Store Cameras. We operate cameras in store for security and operational purposes -- for example, to prevent fraud or to help us improve the design of our stores to better serve our customers. Cameras in some stores may use biometrics to measure traffic patterns.
We use your information to provide our services and to better enhance your customer experience. In addition to the examples given in Section I, we may use your information:
- in connection with the services offered on our Sites or to fulfill and manage purchases, orders, payments, and returns/exchanges;
- to manage, maintain, and enhance our Sites, loyalty programs, and newsletter;
- to respond to requests for information about our products and services in our stores or on our Sites;
- to deliver personalized coupons, newsletters, in-store promotional activities, emails, mobile messages, social media notifications, surveys, and other marketing related materials;
- to connect with you regarding customer service activities;
- to administer sweepstakes, contests, or other promotional activities;
- for our other internal business purposes, designed to improve and enhance your customer experience.
We may use your data to administer our customer loyalty programs (e.g. Swarovski Crystal Society or Swarovski Club). Further information regarding Swarovski Crystal Society or Swarovski Club can be found in the General Terms and Conditions of the customer loyalty program on www.swarovski.com.
We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target customers who have expressed an interest in shopping for necklaces, watches, etc. See the policies of each social media platform for additional information about these types of ads.
By providing your residential or wireless phone number(s) to us, you expressly consent to receive marketing and non-marketing calls and text messages from or on behalf of Swarovski. Your consent to receive calls or texts is not a condition of any purchase. Consent to receive calls or text messages can be revoked at any time -- please follow the unsubscribe link in the relevant communications or contact us using the link at the bottom of the message. Even after you opt-out or update your marketing preferences, however, we may still contact you for transactional or informational purposes. These include, for example, customer service issues, returns or product-related inquiries, surveys or recalls, or any questions regarding a specific order.
Use of automated collection technologies also help us prevent fraud or other harmful activities. We may also use your information to assist law enforcement and respond to regulatory, investigate security breaches, or other legal inquiries.
We share the information we collect within Swarovski, which includes all Swarovski affiliates. For example, we may share your information with our subsidiaries and affiliated companies or brands to administer our loyalty programs, process orders and requests, and expand and promote our product and service offerings. Swarovski is part of a global group of companies and affiliates, and information collected about you may be shared, processed or stored anywhere we engage service providers, including outside the United States. By using our Sites and services, you consent to the transfer of information to countries outside your country of residence.
We may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process, or to protect the interests or safety of our visitors and customers, employees, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
In the event that a store, division, asset, or part or all of Swarovski is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets.
We may share aggregate or de-identified data derived from information we collect with advertisers and other third parties.
Updating and Changing Your Contact Information. If you registered your contact details through an online account, you may view and modify, correct, block or delete your data -- including managing your registration for the Newsletter, as described below -- at any time by selecting Profile in the “My Account” area of the Sites.
Newsletter. You can conveniently manage your registration for the Swarovski Newsletter in the "My Account" area of the Sites. Simply enter your e-mail address in the field provided and then click "send". We will send a confirmation e-mail to the e-mail address you give us. Please click on the confirmation link contained in the e-mail and you will receive regular information about new arrivals from Swarovski. Of course, you can also sign up for the Swarovski newsletter without registering in the "My Account" area of the Sites -- simply use the sign-up window on our homepage.
If you no longer wish to receive news updates from Swarovski, then simply click on the "Unsubscribe" link that you find at the end of each newsletter. Alternatively, you can unsubscribe in the "My Account" area of our Sites.
Security. We take reasonable measures to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration and destruction. Unfortunately, no data collection or storage process can be guaranteed 100% secure. We only allow parties to access your information for permitted business purposes. Any information you provide to Swarovski is done so entirely at your own risk.
Children. Swarovski is concerned about the privacy and safety of children when they use the Internet. We do not knowingly collect any personal information from children under the age of 15 without parental consent. Our products are for purchase by adults only and our Sites are not targeted to or intended for use by children.
California residents are permitted to opt out of the disclosure of their personal information, as defined in Cal. Civ. Code 1798.83 (e)(7), to third parties for the third parties’ direct marketing purposes. To opt out, email us at firstname.lastname@example.org or call us at +1 800-426-3088. We will not disclose the personal information of California residents who have opted out to third parties for the third parties’ direct marketing purposes.
California law requires businesses to disclose information regarding the rights of California residents pursuant to the CCPA. Any terms defined in the CCPA (Cal. Civ. Code Section 1798.140) have the same meaning when used in this section.
California residents may request that we disclose to them the following information covering the preceding 12 months:
- The categories of personal information we have collected about them;
- The categories of sources from which the personal information was collected;
- The business or commercial purpose for collecting or selling personal information;
- The categories of third parties with which we share personal information;
- The categories of personal information about them that we have sold and the categories of third parties to which the personal information was sold;
- The categories of personal information about them that we have disclosed for a business purpose and the categories of third parties to which the personal information was disclosed;
- The specific pieces of personal information we have collected about them.
A California resident may request the disclosure of the information listed above by calling +1 800-426-3088, submitting a request at email@example.com, submitting a request at one of our retail locations. Such a request may be referred to as a right to know request. Pursuant to California law, we will verify the California resident’s identity before complying with any such request, which may include confirmation of the California resident’s name, email address, a recent purchase, and other information, as well as the California resident’s submission of a signed declaration under penalty of perjury that they are in fact the California resident whose personal information is the subject of the request. To assist us in complying with your request, please provide your full name, email address, postal address, and Swarovski Club member number and/or Swarovski Crystal Society member number (if applicable) in your request, and provide information regarding a recent purchase (identify item, location where purchased, and approximate date). Please be aware that if we cannot verify your identity from the information we already maintain, we may require additional information from you to verify your identity prior to complying with your request. Such additional information will be used only for the purposes of verifying your identity and for security or fraud-prevention purposes, and will be deleted as soon as practicable after processing your request. If we are unable to verify your identity to the requisite degree of certainty, we will not be able to process your request and will so inform you and explain why.
A California resident has the right to request that we delete any personal information about the California resident that it has collected from the California resident, and that we direct any service provider to delete such personal information from its records. Such a request may be referred to as a request to delete. However, pursuant to the CCPA, a California resident’s personal information may not be deleted under certain circumstances, including where maintenance of your personal information is necessary to: complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, to provide a good or service that they requested or that is reasonably anticipated within the context of their ongoing business relationship with us, or to otherwise perform a contract between Swarovski and you; to detect security incidents, protect against or prosecute fraudulent or illegal activity; to enable solely internal uses that are reasonably aligned with their expectations based on their relationship with us; to comply with a legal obligation; or to otherwise use their information internally in a lawful manner that is compatible with the context in which they provided the information. For more information about these and other situations in which we may not delete a California resident’s personal information, please see Cal. Civ. Code Section 1798.105(d). A California resident may request the deletion of their personal information by calling +1 800-426-3088, submitting a request at firstname.lastname@example.org, submitting a request at one of our retail locations. Before deleting a California resident’s personal information, we will obtain confirmation that the person wishes to have their personal information deleted and verify their identity, as required by the CCPA. Verification may include confirmation of the California resident’s name, email address, a recent purchase, and other information, as well as the California resident’s submission of a signed declaration under penalty of perjury that they are in fact the California resident whose personal information is the subject of the request. To assist us in complying with your request, please provide your full name, email address, postal address, and Swarovski Club member number and/or Swarovski Crystal Society member number (if applicable) in your request, and provide information regarding a recent purchase (identify item, location where purchased, and approximate date). Please be aware that if we cannot verify your identity from the information we already maintain, we may require additional information from you to verify your identity prior to complying with your request. Such additional information will be used only for the purposes of verifying your identity and for security or fraud-prevention purposes, and will be deleted as soon as practicable after processing your request. If we are unable to verify your identity to the requisite degree of certainty, we will not be able to process your request and will so inform you and explain why.
A California resident may use an authorized agent to submit a right to know request or a request to delete. To use an authorized agent, the California resident must provide the agent with written authorization. In addition, the California resident may be required to verify their own identity with us. We may deny a request from an agent that does not submit proof that they have been authorized by the California resident to act on their behalf. Such requirements, however, will not apply where a California resident has provided the agent with power of attorney pursuant to Cal. Prob. Code Sections 4000 to 4465.
In the preceding 12 months, we have collected the following categories of personal information about California residents from the following sources and for the following purposes. The CCPA requires that we refer to specific categories of personal information enumerated in the CCPA. We may collect only certain pieces of personal information described in a given category and may not collect certain pieces of personal information described in each category. In the preceding 12 months, we may have disclosed for a business purpose the following categories of personal information about California residents to the following categories of third parties (to the extent the disclosure was made to a third party).
|Category of Personal Information Collected||Category of Source of Collection||Business or Commercial Purpose of Collection||Category of Third Party to Which Personal Information May Have been Disclosed for a Business Purpose|
|Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number; driver’s license number, passport number, or other similar identifiers|| || || |
|Categories of personal information described in subdivision (e) of Cal. Civ. Code Section 1798.80 (Any information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, physical characteristics or description, address, telephone number, driver's license or state identification card number, bank account number, credit card number, debit card number, or any other financial information)|| || || |
|Characteristics of protected classifications under California or federal law (Profile data which is optional: gender and/or age)|| || || |
|Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies|| || || |
|Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an internet website, application, or advertisement|| || || |
Swarovski does not sell your personal information as that term is defined under the CCPA.
We will not discriminate against a California resident because the California resident exercised any of their rights under the CCPA, including, but not limited to, by:
- Denying goods or services to the California resident;
- Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
- Providing a different level or quality of goods or services to the California resident; or
- Suggesting that the California resident will receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may charge a California resident a different price or rate, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by that resident’s data. In addition, we may offer financial incentives, including payments to California residents as compensation, for the collection of personal information, the sale of personal information, or the deletion of personal information. We may also offer a different price, rate, level, or quality of goods or services to the California resident if that price or difference is directly related to the value provided to us by that resident’s data. We will notify California residents of such financial incentives and. we will enter a California resident into a financial incentive program only if the California resident gives us prior opt in consent which clearly describes the material terms of the financial incentive program, and which may be revoked by the California resident at any time. We will not use financial incentive practices that are unjust, unreasonable, coercive, or usurious in nature.
We currently offer the financial incentives listed below:
|Financial Incentives Program||Summary of Financial Incentive and Material Terms||Categories of Personal Information Implicated||Opting into Financial Incentive||Withdrawing from Financial Incentive|
|Swarovski Club|| |
Swarovski Club Rewards are determined based on a minimum purchase value that a member reaches through his or her purchases in a 12-month period.
| ||Sign up for Swarovski Club online or in-store||Send an email to email@example.com; or call our customer service team at +1 800 426-3088|