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Embracing Every Facet

Title:
Supermodel and modern-day icon, Bella Hadid, is the empowering face of our new campaign. In a series of vibrant portraits, shot by fashion photographers Mert & Marcus under the creative direction of Giovanna Engelbert, Bella embraces the infinite possibilities of joyful glamour and (re)invention through a crystal-powered exploration of self-expression. Along this journey of light, color, and style, Bella embodies the multi-faceted essence of us all.

The campaign celebrates Swarovski’s brand codes of color and the octagon, a symbol for the facets of precision-cut crystal and a reminder to express every side of you. Through inspiring and playful interpretations of personalities – accessorized with our latest jewelry creations in fresh combinations – our campaign asks, “Who are you today?” Let’s play.

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Joyful Glamour

Step into Serenity

Title:
Strike a pose that captures your cool in stacks of precision-cut crystal. Harness the strength and beauty of serenity in singular blue pieces that speak to effortless luxury.
Bella Hadid wearing Swarovski blue jewelry

Strength and tranquillity combine in blue-hued pieces

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Next-Gen Eyewear

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See our new sunglasses styled in Highsnobiety. In original designs of the highest quality, the collection honors our heritage of crystal craftsmanship while showcasing mood-boosting color and bold crystal detailing.

Millenia

Subtitle:
Inspired by ‘Article No.1’ – a line drawing by Daniel Swarovski of his first crystal cut – our Millenia family is a modern reimagining of our heritage and expertise.

Our Milestones since 1895

Subtitle:
Since 1895 we have been committed to philanthropy and sustainability,
continuously investing to preserve the environment and to positively impact global and local communities.