Our Story
Title:
Creativity
Title:From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design, and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.
Know-How
Title:New cuts, shades, and sizes are conceived and realized every day in the historical Wattens headquarters, pushing the boundaries of crystal. Swarovski’s know-how not only focuses on refining the crystal, it also explores methods that make the most incredible pieces possible. Beading, pavé, bezel, and prong settings are some of the techniques used to enhance the sparkle and create exquisite refinement.
Quality
Title:Swarovski crystal settings come to life through our proprietary techniques such as Pointiage®, which lend an ultra-precise quality to work done by hand. Our attention to detail ensures that each and every piece will always be made of the highest quality. This expertise is infused in every step of the creative process, from initial design sketches through assembly.
Design Culture
Title:In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, dresses dripped with beads and Swarovski crystals, reflecting the excitement of the 1920s.
Creative Dialogue
Title:Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world’s fascination with a new brand of jewellery and crystal figurines began. With the introduction of the annual limited-edition Christmas ornament, a new tradition was born for collectors around the world.
Crystal Forest
Title:For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical 'Crystal Forest' interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland.
Swarovski History
Title:
An Austrian economic historian was commissioned by the Swarovski family to write a book
about Daniel Swarovski, the company’s founder, covering his life from 1862 to 1956. The
family guaranteed the historian complete autonomy in his research, ensuring that his work
was conducted without any influence or limitations. To aid in his investigation, the family
provided unrestricted access to their archives. The book, titled “Es hätte können, alles ganz
anders kommen....”, will be published by Böhlau in 2025.
While we cannot eradicate history, we can make sure that we learn from it, ensuring that our
actions today are a force for good and drive positive change. Swarovski proudly and firmly
stands for peace and humanity. Our mission is to make the world shine bright, which
includes the light that comes from tolerance, inclusivity, and kindness.
Should you have any questions on the topic, you can contact us at
corporate.communications@swarovski.com.
