Spotlight
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Discover the latest news, events, and highlights in the world of crystal.
Discover Our Digital Flagship
Old Hollywood glamour gets the Swarovski treatment. Enter our immersive world to explore the Ariana Grande x Swarovski Capsule collection.
Swarovski Crystal Pearls
Crafted with unparalleled innovation and savoir-faire, Swarovski Crystal Pearls mirror the beauty of natural pearls, and they are the epitome of enduring elegance.
Ariana Grande
Ariana Grande has evolved her style over several decades, experimenting fearlessly with fashion, jewelry and bold make-up looks. An advocate for inclusivity and empowerment, she is the epitome of joyful extravagance and self-expression. A true global style icon, Ariana is embarking on an exciting creative journey with the House.
Masters of Light
From Vienna to Shanghai
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An immersive experience, a retrospective exhibition, a vision of the future, Masters of Light - From Vienna to Shanghai is the first exploration of the heritage and revolutionary spirit of one of the oldest European luxury brands.
From Vienna to Milan
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An immersive experience, a retrospective exhibition, a celebration of the future. Masters of Light - From Vienna to Milan is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands.
From Vienna to Seoul
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Masters of Light - From Vienna to Seoul is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands. Arriving in Seoul, the world capital of K-pop, the landmark traveling exhibition was helded at XYZ Seoul, in the vibrant Seongsu district.
Swarovski Flagships
Swarovski on Fifth
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Since 1895, Swarovski has created beautiful jewelry that lights up the world. Now, a new chapter begins with the
opening of Swarovski's flagship store on New York City’s famed Fifth Avenue.
Swarovski Dosan Park
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Infusing moments with wonder and light since 1895, Swarovski enters a captivating new chapter in its story with the opening of the Seoul flagship store.
Swarovski Duomo Milan
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Reflecting our rich heritage in artistry, exceptional savoir-faire, and creative collaborations with the fashion industry’s leading lights, Swarovski takes its place in the majestic heart of Milan with a spectacular new flagship store.
Swarovski Creators Lab
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Welcome to the Swarovski Creators Lab. Here, we’re dreaming up uniquely collectible, limited-release items, created in collaboration with esteemed brands worldwide. The invitation to explore is yours.
Stuart Weitzman
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Cue the celebrations as Stuart Weitzman enters the Creators Lab, just in time for party season. Combining precision craftsmanship with extravagant embellishment, the Stuart Power Shine pump pairs its new 75mm Stuart Power heels with over 6,000 Swarovski Crystals. Designed to catch the light with every step, this spectacular shoe invites you to stand tall and let your confidence shine.
Build-A-Bear
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Build-A-Bear has entered the Swarovski Creators Lab to create a limited-edition collectible fully adorned with Swarovski Crystals.
Liberal Youth Ministry
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Swarovski joined forces with emerging Mexican label Liberal Youth Ministry, supported by Dover Street Market Paris Brand Development, to create a limited release capsule collection that fuses gradient crystals with statement streetwear.
Swarovski Collaborations
A Fashion First
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French label Coperni closed Paris Fashion Week with a night of wonder and joy as it unveiled its Spring-Summer 2025 collection at Disneyland Paris - the first time the park has ever hosted a fashion show.
Swarovski & Fusalp
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The masters of movement meet the Masters of Light. Introducing a glamorous collection of tailored ski garments adorned with Swarovski® crystals from Fusalp, where each piece is crafted with a shared passion for innovation and elegance.
Show Time
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Jean Paul Gaultier and Swarovski collaborate on Falling | In Love, the magical Friedrichstadt-Palast Berlin Grand Show
Events & Entertainment
Eurovision Song Contest
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For the glitziest night in the music calendar, only Swarovski Crystals will do.
On the Red Carpet
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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.
World of Swarovski
Style Stories
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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture.
Inside Swarovski
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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.