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Instant Wonder

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Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colors, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewelry and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.

Color has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.

Flagships

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Our flagships are the ultimate destinations to experience the crystal lifestyle. Based in some of the world’s most fashion-forward and vibrant cities, these multifaceted stores are designed to mesmerize. 

Each flagship is a world of unique spaces, featuring bespoke fittings and furniture, luxurious touches, spellbinding product displays, and inspiring areas to discover and try on our pieces. The immersive experience continues with interactive displays showcasing Swarovski’s heritage as masters of light and pioneers in creativity and innovation. One visit to our flagship stores and you’ll find that every moment is an opportunity for joy and wonder.

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Next-Gen Eyewear

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See our new sunglasses styled in Highsnobiety. In original designs of the highest quality, the collection honors our heritage of crystal craftsmanship while showcasing mood-boosting color and bold crystal detailing.

Millenia

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Inspired by ‘Article No.1’ – a line drawing by Daniel Swarovski of his first crystal cut – our Millenia family is a modern reimagining of our heritage and expertise.

Our Milestones since 1895

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Since 1895 we have been committed to philanthropy and sustainability,
continuously investing to preserve the environment and to positively impact global and local communities.