There’s Only One Swarovski
Swarovski was founded on a passion for innovation and design, and intellectual property is part of the company’s DNA. Each year, Swarovski spends significant resources globally in protecting, policing, and enforcing its intellectual property rights, including its trademarks and logos, copyrights, registered designs, and patents.
Authentic Swarovski Crystals
Swarovski is committed to providing our customers with products of the highest quality and to preventing the illegal sale and distribution of counterfeit items. Counterfeit products are replicas or imitations of genuine Swarovski designs that are aimed at misleading consumers. They are often poor quality and lack the details that make Swarovski iconic. They do not have the superior level of craftsmanship which signifies Swarovski authenticity.
Unparalleled Quality
Our savoir-faire in crafting precision-cut crystals has delighted designers and customers the world over. We are the masters of engineered precision and craftsmanship which is reflected in the unrivalled breadth and creativity of our designs. We have delivered unparalleled quality for over 130 years in flawlessly innovative products that continue to make the world shine bright. This care and craftsmanship is also reflected in our production processes and how we source raw materials. Daniel Swarovski was committed to looking after the communities and environments upon which Swarovski relies, and his principles still guide us as we strive to do what’s right for people and the planet.
The Iconic Swarovski Swan Logo
The Swarovski swan logo guarantees product authenticity. It has evolved over our history, and the 21st Century iteration of the swan expresses the forward momentum of Swarovski. It now sits taller and faces a new direction, framed by the octagon shape that is a key brand code. Check every new Swarovski product for the latest version of our logo.
About Swarovski
In 1895, Daniel Swarovski invented a machine capable of cutting crystals with extraordinary precision to create brilliant light-filled stones at his home in the Tyrolean Alps. Learn more about the heritage and legacy behind our iconic company, which began with our very first patent in 1892.
Shop with Confidence
To ensure that the products you purchase are authentic and meet our high quality and testing standards, you should only purchase from Swarovski.com or from our authorized retail partners.
World of Swarovski
Wedding Jewelry & Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Ocean-Inspired Jewelry
Title:Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Disney The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.