照亮前路
Title:
介紹這款以 Swarovski 水晶製造的全新 BMW i7 代表性閃亮大燈。為提供前所未有的燈光效果而精心打造，是高級汽車最棒的門面。
「直到現在，您在路上都只能看到同一種燈光，而水晶大燈則照射出來的燈光則完全不同。炫目且充滿活力的燈光影像與您之前所熟悉的正確燈光印象展現出完全不同的世界。精確度是掌握在玻璃材質上，它可以比塑膠更精細與準確地加工。」
BMW 外車燈設計主管，Tom Binder
BMW 外車燈設計主管，Tom Binder
A CUT ABOVE
Precision Redefined
A mastery of crystal craftsmanship and a heart of innovation have been a part of Swarovski’s DNA since it’s founding in 1895. This unparalleled drive to explore and create has brought the seemingly impossible to life once again – this time in partnership with BMW in the ultimate expression of luxury.
FINER THINGS
Matters of Perfection
A partnership as unique as this one provided new creative challenges for BMW engineers and Swarovski product developers alike. For both teams, the goal was to create a seamless integration of expertise for the most luminous result: headlights that stand alone as singular crystal wonders.
SHINE ON
A Closer Look at Crystal
The face of the new BMW i7 is defined by its kidney-shaped contouring and a two-part headlight system. The crystals within this system – two pairs per side – are backed by individually controlled LED light panels that create an irregular, seemingly living glow. In the daytime, they form the running and indicator lights with high and low beams for night discreetly nestled in the lower area.
LUXURY FACETS
A Driving Force of Luxury
Beyond elaborate workmanship, the design of the BMW i7 Iconic Glow Headlights is an experience of pure luxury, offering a light show from the moment a driver approaches their car.
“This collaboration with BMW, then,
was more about mastery of crystal
cutting and an alignment of passion
between two world-renowned
brands.”
Peter Widmann, Senior Vice President and Managing Director, Swarovski
Photos: Roderick Aichinger; Sketches: Chunyue Zhai; Art Direction: Lucas Lemuth, Verena Aichinger; Video: Christoph Deja, Jade & Lee Trott, Noelani Dreksler
World of Swarovski
