Masters of Light - From Vienna to Shanghai
Poglobljena izkušnja, retrospektivna razstava, vizija prihodnosti, Masters of Light - From Vienna to Shanghai je prvo raziskovanje dediščine in revolucionarnega duha ene od najstarejših evropskih prestižnih blagovnih znamk.
Skozi edinstveno panoramsko scenografijo, razdeljeno na sedem dvoran - čudežev, se bo vsak obiskovalec podal na popotovanje od Dunaja 19. stoletja, kjer je Daniel Swarovski prvič dobil navdih za povsem nov pogled na kreiranje kristalov, do Šanghaja 21. stoletja in še veliko dlje.
Prihodnost zgodovine
Prav vsak predstavlja svojo vizijo prihodnosti skozi pogovor z zgodovino, povezuje pa jih inovativen pristop, ki ga ima vsak do kristalov Swarovski. Edinstveno sožitje sprejemanja novih metodologij in negovanja tradicije, ta nenehna ustvarjalna izmenjava hiše Swarovski z mednarodnimi modnimi hišami predstavlja zlitje dediščine in izumiteljstva.
Škatla za nakit
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Galerija zapeljivega nakita, ki odraža značilne barve Swarovski.
Soba pop ikon
Mathemagical
Swarovski has a rich history of collaboration with global contemporary artists. To celebrate Masters of Light - From Vienna to Shanghai, Swarovski collaborated with Beijing artist Tian Xiaolei on an installation of digital artworks. Drawing inspiration from Swarovski Crystal and translating it into a new medium, Tian expands his ongoing Myth artwork series, which showcases fantastical human-machine hybrids as visions of future humanity. Limbs fuse with Swarovski Crystals, as if jewelry is part of the anatomy.
Diamonds of the Future
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The Premiere
Title:Masters of Light - From Vienna to Shanghai held its global premiere at the Museum of Contemporary Art in Shanghai. As an international metropolis dedicated to forward-looking visions alongside a cherishing of tradition, Shanghai was chosen to open the new exhibition as it reflects the spirit of Swarovski.
Swarovski Global Creative Director, Giovanna Engelbert
Since 1895, Swarovski has formed deep creative bonds with designers, working intimately to help crystallize their dreams. This tradition thrives today under the creative direction of Giovanna Engelbert.
Swarovski CEO, Alexis Nasard, and Global Creative Director, Giovanna Engelbert
Alexis Nasard and Giovanna Engelbert at the launch night of Masters of Light - From Vienna to Shanghai, which is a true celebration of craftsmanship and savoir-faire in every creative discipline.
