오스트리아 알프스에서 탄생
1895년 오스트리아에서 선구자 다니엘 스와로브스키가 설립한 Swarovski는 130년 동안 세계에서 가장 오래된 유산 브랜드 중 하나로서 탁월한 예술성으로 국제적인 명성을 쌓아 왔습니다. 크리스털은 정교하게 커팅 및 연마되고, 주얼리는 진귀한 보석과 견줄 만큼 정밀하게 제작됩니다. 놀라운 투명도와 매혹적인 광채로 명성이 높은 Swarovski 크리스털의 장인정신은 정교하게 제작된 모든 스톤에 담긴 숨 막히는 광채로 '빛의 마스터'라는 Swarovski의 명성을 굳건히 했습니다.
창립자 & 선구자
창립자, 다니엘 스와로브스키
Daniel Swarovski was born in Bohemia, Austria. His father was a glass cutter, like many in the mountainous area where he lived, and Daniel first learned the art of glass cutting in his father's small factory. He was educated in Paris and Vienna before returning to the Tyrol, with its abundance of clean fresh water, to establish his Swarovski Crystal business.
Following a visit to the International Electrical Exhibition in Vienna in 1883, Daniel realized that this new form of energy would transform industrial production and it led him to invent the world’s first electric-powered crystal cutting machine. His machine produced a level of clarity in crystal creation that had never been seen before, and enabled him to deliver on his vision of bringing luxury to all. He revealed the magic held within precision-cut crystals that allowed everyone - including the most glamorous women in the world – to shine with a new radiance. The House of Swarovski was born.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Made in Austria, Since 1895
D. Swarovski & Co was the first incarnation of Swarovski. Wattens’ water supply was vital for hydroelectricity, alongside important transport links to Europe - especially Paris. The company has transformed and grown into hugely diverse areas, and its impact on style and culture has spread across the globe, but those same fresh alpine waters of Wattens still provide the energy required to cut the Swarovski Crystal from which everything else stems.
Future History
Since 1895, Swarovski has provided crystal to Haute Couture houses, leading to the development of deep creative bonds with designers and fashion’s true greats who have changed the way the world looks. Swarovski’s continuing creative exchange with international fashion houses represents a ceaseless fusion of heritage and invention.
Swarovski Created Diamonds
In 1895, Daniel Swarovski’s ambitious vision to offer a feeling of luxury to everyone led to the creation of Swarovski. With innovation and artistry in our DNA, it was a natural progression to embrace the diamonds of the future, laboratory grown diamonds. Our creative savoir-faire is now beautifully expressed in the Swarovski Created Diamonds collections that feature precision-cut laboratory grown diamonds that are 100% identical to mined diamonds in every way but origin.
Jewelry Milestones
For almost 50 years Swarovski has also created its own jewelry lines that have shimmered with joyful extravagance and captivating innovations. The first line was launched in 1977, then the first luxury line Daniel Swarovski Paris launched in 1989. In 2020, Giovanna Engelbert became Swarovski’s Global Creative Director, launching her debut work, Collection One, and delivering a new dimension to Swarovski jewelry.
Masters of Light
Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals, which has always combined exquisite artistry with visionary scientific advancements, has forged the House’s pre-eminence as Masters of Light. The result is a breathtaking brilliance captured in every meticulously-crafted stone.
Mathemagisch
Jeder Swarovski Kristall wird in Österreich gefertigt, entsteht in der Swarovski Manufaktur und wird unter einem Dach gefertigt. Die präzisen Formeln hinter Swarovski Kristall – über 5.000 einzigartige Variationen atomarer Strukturen – bleiben streng gehütete Geheimnisse. Das Ergebnis? Rund 300.000 Variationen von Kristallschliff, Farbe und Effekt – mit über 135 verschiedenen Farbtönen, die das gesamte Spektrum des menschlichen Sehvermögens abdecken. Das nennen wir „mathemagisch“.
Pop-Ikonen
Seit Beginn des 20. Jahrhunderts ist Swarovski Medium für kreative Künstler – Schauspieler, Musiker, Ikonen – und Projektionsfläche, um ihre eigene Strahlkraft und ihre schwer fassbare Magie zum Ausdruck zu bringen. Diese Persönlichkeiten haben die zeitgenössische Kultur weltweit neu geprägt. Ihre ikonischen Outfits sind Ausdruck ihrer Freiheit und persönlichen Werte – und Swarovski ist ein unverzichtbares Element, um ihre kreative Haltung sichtbar zu machen.
Unvergleichliche Qualität
O nosso savoir-faire na criação de cristais lapidados com precisão encantou designers e clientes em todo o mundo. Somos mestres em precisão e trabalho artesanal, o que se reflete na incomparável amplitude e criatividade dos nossos designs. Entregamos qualidade incomparável há mais de 130 anos em produtos inovadores e impecáveis que continuam a fazer o mundo brilhar intensamente. Esse cuidado e trabalho artesanal também se refletem nos nossos processos de produção e na forma como obtemos matérias-primas. Daniel Swarovski estava comprometido em cuidar das comunidades e dos ambientes dos quais a Swarovski depende, e os seus princípios ainda nos guiam enquanto nos esforçamos para fazer o que é certo para as pessoas e o planeta.
Evolução do logótipo da Swarovski
Da edelweiss alpina ao elegante cisne, descubra como o logotipo da Swarovski foi transformado ao longo de 130 anos
Logótipo edelweiss
Title:1899
Subtitle:
Daniel Swarovski escolheu a flor de sabugueiro (edelweiss) como o primeiro logotipo da sua empresa. Conhecida como um símbolo de alpinismo e pureza, é uma das flores mais amadas na Áustria, onde a Swarovski nasceu.
Logótipo edelweiss
Title:1980
Subtitle:
O terceiro logotipo da Swarovski, que foi redesenhado em 1980, apresentava uma interpretação renovada da flor edelweiss, refletindo a nossa linguagem de design em evolução e apelo ao património.
Logótipo do cisne
Title:1989
Subtitle:Sempre em evolução, a Swarovski apresenta um novo logotipo – passando de uma flor preciosa para uma elegante ave, o Cisne, inspirado pelo artista vienense Gustav Klimt e simbólico da pureza e elegância do cristal.
Cisne octogonal
Title:2021
Subtitle:
Numa mudança arrojada, o logótipo do cisne da Swarovski evolui – agora apresentado de forma mais futurista, está envolto numa forma octogonal de cristal, com as bordas fortes a evocar o savoir-faire de lapidação de joias dos artesãos da Swarovski.
História da Swarovski
Na Swarovski, acreditamos na transparência e na importância de estar ciente da história.
Um historiador económico austríaco foi contratado pela família Swarovski para escrever um livro sobre Daniel Swarovski, o fundador da empresa, cobrindo sua vida de 1862 a 1956. A família garantiu ao historiador total autonomia na sua investigação, garantindo que o seu trabalho foi realizado sem influências ou limitações. Para auxiliar na sua investigação, a família forneceu acesso ilimitado aos seus arquivos. O livro, intitulado “Es hätte können, alles ganz anders kommen….”, será publicado pela Böhlau em 2025.
Embora não possamos erradicar a história, podemos garantir que aprendemos com ela, assegurando que as nossas ações hoje são uma força para o bem e impulsionam mudanças positivas. A Swarovski defende orgulhosa e firmemente a paz e a humanidade. A nossa missão é fazer o mundo brilhar intensamente, o que inclui a luz que vem da tolerância, inclusão e bondade.
Se tiver alguma dúvida sobre o assunto, pode contactar-nos através do e-mail corporate.communications@swarovski.com
Mundo Swarovski
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