Plongez dans l’histoire de Swarovski, de la création de la Maison autrichienne jusqu’aux moments marquants de son parcours, et découvrez son héritage exceptionnel qui traverse les univers de la mode, de la joaillerie et de la culture pop.
1895
Daniel Swarovski met au point une machine révolutionnaire capable de tailler les cristaux avec une précision inégalée jusqu’alors.
1900
Daniel conçoit une première série de diagrammes - Article 1 à 6 - qui établit un lexique des tailles de cristal. Il apporte ce répertoire à Wattens en Autriche, terre natale de Swarovski, donnant naissance aux premiers cristaux de la production. Les Articles 7 à 12 composent son second lexique de tailles originales.
Articles 1 à 6, et Articles 7 à 12.
Années 50
Swarovski noue des partenariats avec les grands couturiers, séduits par les possibilités créatives de ses matériaux en perpétuelle évolution. Inspiré par un voyage d’observation des aurores boréales, Daniel met au point un traitement qui reproduit les nuances changeantes de ce spectacle naturel. Christian Dior devient le premier créateur à adopter cet effet en l’intégrant dans l’une de ses dernières collections de 1957.
Années 1970
Un technicien de l’usine de Wattens assemble des fragments de lustre pour créer une souris en cristal, qui devient la toute première figurine Swarovski. D’abord offerte à 1 000 employés de la Maison, elle rencontre un tel succès qu’elle est commercialisée lors des XIIe Jeux olympiques d’hiver à Innsbruck en 1976. Cette popularité donne naissance à une nouvelle gamme de figurines inspirées de la nature.
1980
Swarovski noue un partenariat privilégié avec le Palais de Versailles en recréant un somptueux lustre en cristal destiné à éclairer la Chambre du Roi Soleil. Cette œuvre marie l’élégance du 17e siècle à l’innovation contemporaine grâce à ses bougies LED en cristal qui reproduisent fidèlement l’éclat des flammes d’antan, sublimant l’atmosphère des appartements royaux.
1989
En 1989, Swarovski dévoile une ligne couture baptisée collection Daniel Swarovski Paris, en hommage à son fondateur. Cette gamme raffinée intègre des cristaux et ne propose que des créations en série limitée.
1995
Pour célébrer le centenaire de la marque, les Mondes de Cristal Swarovski (Kristallwelten), ouvrent leurs portes à Wattens, en Autriche. L’artiste multimédia André Heller a imaginé un univers unique et féerique qui séduit des millions de visiteurs venus du monde entier. Ce lieu rend hommage aux cristaux dans toute leur splendeur transformatrice, et chaque année, de nouvelles collaborations artistiques, notamment au sein de la Chambre des Merveilles, repoussent les limites de la créativit..
Le Géant
André Heller a imaginé le Géant comme élément central des Mondes de Cristal Swarovski, créant autour de cette figure l’histoire d’un être colossal parti explorer l’univers du cristal et découvrir ses richesses et ses merveilles.
2004
Bringing a sprinkle of shimmer to the holiday season, Swarovski crowns the iconic Rockefeller Centre Christmas tree for the first time. Heralding the start of a yearly tradition, the 2004 Swarovski star measures 3 metres in height and shines with 25,000 brilliant white crystals. A magical addition to the New York City skyline.
2007
The 79th Academy Awards shows the audience the true meaning of brilliance. For the first time, a sparkling crystal curtain forms the backdrop for the Hollywood stars. The Swarovski Crystal Curtain measures 1,000 centimeters in height, weighs over a tonne, and consists of 50,000 individual crystals.
2013
Gabriel Chandelier
Title:
Swarovski joins forces with Ronan and Erwan Bouroullec to create the Gabriel Chandelier, a permanent artwork illuminating the main entrance at the Palace of Versailles. Over 12 metres high and incorporating 800 Swarovski crystals innovatively lit with luminous LEDs, this contemporary yet majestic piece is both a technical feat and an enduring tribute to the crystallised chandeliers that historically adorned the Palace’s ceremonial rooms.
© Studio Bouroullec
© Studio Bouroullec
Swarovski Foundation
Title:
‘To achieve lasting change, you must think not only of yourself but also of others’ - Daniel Swarovski.
The Swarovski Foundation was established to bring focus to our founder’s philosophy and the brand’s historical commitment to philanthropy. It supports charitable organisations and initiatives to achieve positive social and environmental impact. The Swarovski Foundation's mission is to promote sustainable livelihoods through education to reduce inequality through education. The focus is on Equity, Water, and Creativity, and there are three key initiatives, Waterschool, Creatives for Our Future and Action Fund.
2018
A 21st century Crystal Workshop opens in Wattens, Austria. Swarovski Manufaktur is a space for inspiration, co-creation, craftsmanship, and savoir-faire, stimulating innovation using new technologies and aligning creative visionary processes.
2019
Swarovski develops a new type of crystal to create six fountains on the Champs-ÉÉlysées in Paris. The rotating installations by the Bouroullec brothers feature 3,060 crystals in a dreamlike display of movement and light.
© Studio Bouroullec
© Studio Bouroullec
2020
The Swarovski Foundation announces its new Creatives for Our Future programme, a global mentorship and grant programme designed with an advisor from the United Nations Office for Partnerships, to identify and accelerate the next generation of creative leaders in sustainability.
2021
This year marks a bold new creative vision with the appointment of the House’s first ever Global Creative Director. Giovanna Engelbert joins to develop a deeper visual expression and creative language for Swarovski. The global roll out of a new sensorial store concept, Instant Wonder, follows, along with a modern new aesthetic expressed in Swarovski’s brand colours, and a streamlined Swarovski Swan logo.
Creators Lab
A new programme of creative collaborations launches to push the boundaries of design and craftsmanship, while celebrating Swarovski Crystals. Creators Lab is a natural evolution reflecting the Austrian House’s long heritage of influence in fashion, film, theatre and music, and history of championing creativity. The first brands to enter the new Swarovski Creators Lab are Nike, MA®KET, Amina Muaddi, Judith Leiber and FAO Schwarz.
Build-A-Bear
Build-A-Bear s’est uni au Swarovski Creators Lab pour créer une édition limitée d’objets de collection ornés de cristaux Swarovski.
Swarovski x Liberal Youth Ministry
Creators Lab continues to explore creative possibilities and celebrate the spirit of collaborated art that has been part of our culture since the very beginning. Swarovski’s youthful spirit and progressive nature is a perfect match for Liberal Youth Ministry (LYM), where each collection celebrates the universality of youth.
Stuart Weitzman
Cue the celebrations as Stuart Weitzman enters the Creators Lab, just in time for party season. Combining precision craftsmanship with extravagant embellishment, the Stuart Power Shine pump pairs its new 75mm Stuart Power heels with over 6,000 Swarovski Crystals. Designed to catch the light with every step, this spectacular shoe invites you to stand tall and let your confidence shine.
2022
New Chambers of Wonder are introduced regularly to Kristallwelten. James Turrell - who as an artist is considered a “magician of light” - creates Umbra, a moving light and colour installation that appeals to all the senses.
2023
Swarovski is a protagonist of pop culture, and Swarovski Crystals are sprinkled throughout pop culture history. 2023 is another stellar year for the House as it makes the most creative events, and celebrities, shine.
Illuminating Pop Culture
Doja Cat dazzled at the Schiaparelli Haute Couture SS23 Show, with 30,000 crimson Swarovski crystals hand-applied by makeup artist Pat McGrath. The five-hour process created a stunning transformation, merging aesthetic subversion with pure glamour.
Illuminating Pop Culture
Swarovski Crystals play a significant role in Beyoncé’s Renaissance World Tour, lighting up the custom looks of the world’s top designers.
Illuminating Pop Culture
Harry Styles stunned at the Grammys in a custom EGONLAB jumpsuit made from Swarovski Crystal Mesh, featuring 250,000 crystals in nine colors. Handmade in Paris over 150 hours, the dazzling outfit highlighted his creativity, individuality, and star power.
Swarovski Created Diamonds Galaxy Collection
Inspired by the cosmos, The Galaxy Collection is the first Swarovski Created Diamonds fine jewelry collection designed by Global Creative Director Giovanna Engelbert. Each design is crafted from laboratory grown diamonds that are IGI (International Gemological Institute) certified and 100% identical to mined diamonds in every way but origin.
Swarovski on Fifth
Over two luxurious floors, a world of joyful extravagance and crystal wonder unfolds in a new flagship store on New York’s Fifth Avenue. A palette of the House’s signature shades combined with rich, textured surfaces make the New York flagship a sensory delight full of immersive experiences.
2024
A year of firsts for the House including the appointment of a Global Brand Ambassador, pop icon Ariana Grande, and debuting Swarovski couture looks designed by Giovanna Engelbert at the Met Gala.
Global Brand Ambassador
Ariana Grande is announced as new ambassador and face of the House. The multi award-winning American singer, songwriter and actress is among the world's best-selling music artists. Celebrated for her breathtaking performances and unique personal style, Ariana Grande is a powerful advocate for inclusivity and empowerment. The partnership unites two icons of pop culture.
The 2024 Met Gala
For the first time ever, Swarovski couture looks are presented at the Met Gala. Friends of the House, Karlie Kloss, Imaan Hammam, and Anok Yai shine in ensembles designed by Global Creative Director, Giovanna Engelbert. For the dress code “The Garden of Time”, Giovanna transforms into Nature, Karlie a Flower, Imaan is the Sun, and Anok becomes Water wearing a catsuit teamed with a high jewellery necklace from the Swarovski Created Diamonds Galaxy Collection.
Show Time
Jean Paul Gaultier and Swarovski collaborate on Falling | In Love, the magical Friedrichstadt-Palast Berlin Grand Show. The Berlin-based show is illuminated by 100 million Swarovski Crystals and lights up the extraordinary explosion of colour curated by the celebrity Parisian designer. The hypnotic allure of crystals is unleashed on the world’s largest theatre stage with crystalline gardens filled with flora and fauna forming a shimmering backdrop for a rainbow of bejewelled ensembles.
2025
Born in Austria under the genius vision of our founder, Daniel, Swarovski has been making the world shine bright since 1895. This is our 130th year of breaking the boundaries of creativity and embracing the extraordinary. Swarovski creations are designed to spark joy, bring brilliance in every facet of your life, and wow your individuality.
Ariana Grande X Swarovski
The first creative collaboration with Global Brand Ambassador and face of the brand, Ariana Grande launches.
Co-created by the pop icon and Global Creative Director Giovanna Engelbert, the Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music that shines through musical notes and heart motifs.
Co-created by the pop icon and Global Creative Director Giovanna Engelbert, the Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music that shines through musical notes and heart motifs.
Vienna Opera Ball
A collaboration spanning nearly 70 years, the union of Swarovski and the Vienna Opera Ball celebrates the beauty, elegance, and rich culture of our shared Austrian heritage.
It is a true legacy of wonder. Each year a new Swarovski Tiara, a virtuoso display of our mastery of light, illuminates the ball. This year the intricate design is inspired by the Swarovski Swan.
World of Swarovski
Wedding Jewelry & Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Ocean-Inspired Jewelry
Title:Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Disney The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.