“A precondition of your long-term success is that you endeavour to think not only of yourselves but also of your fellow human beings”. – Daniel Swarovski (1862 – 1956)
The Swarovski Spirit has been embedded in our culture for more than a century. During the early 1900s, we became an active member of our local community in Wattens, Austria, developing a vibrant culture of sports, leisure, and social activities, supporting charitable initiatives, setting up social housing, and constructing schools.
We understand that a successful business nurtures and engages a diverse workforce and creates an inclusive working environment. Every individual has the right to a sense of belonging and the ability to express themselves without judgement or prejudice. We continue to uphold these fundamental beliefs for our colleagues, our partners, and throughout society, driving impact through investing in our people-focused programs and remaining dedicated to developing our initiatives further.
Discover more below about the three pillars of our sustainability strategy that focus on people: Equity, Diversity & Inclusion; Empowerment & Education; and Rights & Respect.
Equity, Diversity & Inclusion
We will:
- Reduce bias in our recruitment by exploring recruitment practices including AI tech.
- Increase the diversity of our campaigns to include individuals from under-represented groups.
- Celebrate the LGBTQ+ community externally and internally, providing education and awareness opportunities.
We are also proud signatories of the Women’s Empowerment Principles and the UN Standards of Conduct for Business, and are members of Workplace Pride.
Our Initiatives
Employee Resource Groups
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Our ERGs are voluntary employee-led groups that help make Swarovski a diverse and inclusive place to work. They create a forum for colleagues with common interests to support each other, provide networking and mentoring opportunities, and act as a valuable resource for Swarovski leadership to learn from.
We are proud to support many employee-led groups and networks within Swarovski that provide community building, awareness-raising, and shared action. For example, eMpoWer together aims to empower women at work and Pride at Swarovski supports and celebrates the LGBT+ community.
Gender Equity
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As a brand with a largely female customer base, and a workforce comprised of 77% women, we are well placed to champion women’s empowerment. We strive to empower women across our value chain, from those who craft our products to those who wear them. Every year we support International Women’s Day, which aims to engage our employees around women’s empowerment and inspire them to advocate for gender equity.
Additionally, we run supply-chain-focused projects with NGOs such as Raks Thai Foundation and BSR’s HERproject to provide support around issues including financial literacy and reproductive health.
Pride at Swarovski
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We are committed to celebrating and elevating the LGBTQ+ community. Our Pride-focused employee resource groups help to connect our LGBTQ+ colleagues, who regularly organize events to improve understanding of how to be a better ally. During Pride Month we aim to raise awareness about individuality, sharing the voices of collaborators such as transgender model Ariel Nicholson and fashion designer Ludovic de Saint Sernin.
We are proud signatories of the UN Free & Equal campaign and UN Standards of Conduct for Business Tackling Discrimination against LGBTI People, and we are members of Workplace Pride.
Empowerment & Education
Everyone who depends on us should have the opportunity to learn and grow. We want to motivate people to limit their impact on the planet, treat others with respect, and make more conscious decisions.
We will:
- Raise awareness, educate, and foster behaviour change in relation to sustainability and eequity issues.
- Support academic institutions to drive sustainability, and promote sustainable design through donating reignited crystals.
Our Initiatives
University of the Arts London
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Through our longstanding partnership with the University of the Arts London, we have been helping talented designers to consider sustainability in their work for years. We challenge them to think differently about the materials they incorporate into their designs and hope they will carry new perspectives with them into their careers and industries. Recently, we have partnered with the London College of Fashion and Central Saint Martins to expand this relationship.
In partnership with the London College of Fashion we run the Swarovski Innovator Award, an annual competition for final year BA Fashion Jewellery students. We also established the Swarovski Conscious Design Hub on the Central Saint Martins website, acting as a showcase for research and design work and demonstrating to students that we are committed to a sustainable future.
Innovate2030
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Innovate2030 is a competition organized by management consultancy Ekipa which encourages students, professionals, and start-ups to collaborate with established organizations to come up with digital innovations that promote sustainability.
We supported Team Xtend in 2021 as part of the competition to develop ideas for incentivizing circular behaviours and re-purposing pre-loved jewellery. Team Xtend won with their mobile app that promotes circularity and reduces waste by encouraging customers to recycle their used jewellery for repurposing, and to either rent or purchase previous season or re-worked Swarovski items. Following the success of the Innovate2030 project, we ran a project with the Milano Fashion Institute to elicit more ideas for promoting circularity from talented digital natives.
Leadership, Mentoring & Apprenticeships
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At Swarovski, we are always looking for ways to increase connectivity between people. We see mentoring as an opportunity for our colleagues to learn, enhance, and apply powerful skills, and accelerate personal development. We believe that leadership doesn’t just come with a title, so through our leadership development portfolio we want to equip and empower our leaders to challenge assumptions and push the boundaries.
Our apprenticeships run for up to four years and cover 11 different specialisms, such as chemical lab technology, carpentry, and several engineering professions. As well as learning the craft of their trade, we make sure our apprentices are prepared for a variety of operational processes, experience cutting-edge AI and VR, learn the latest software packages, and develop soft skills for their personal development. Since 1953, when the program started, we have trained more than 1,500 apprentices from 12 different nations.
Die Tent Partnerschaft für Flüchtlinge
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Tent ist eine gemeinnützige Organisation, die 2016 gegründet wurde, um die globale Geschäftswelt dazu zu bewegen, Flüchtlinge aufzunehmen. Heute umfasst es ein Netzwerk aus über 200 großen Unternehmen, die sich dazu entschlossen haben, Flüchtlinge in ihren Gastgemeinschaften zu integrieren.
Im November 2021 wurden wir Mitglied des Programms und haben uns dazu verpflichtet, 50 Flüchtlingsfrauen über 3 Jahre hinweg zu betreuen, beginnend in der Schweiz Anfang 2022. Das Ziel des Mentoring-Programms ist es, den Frauen höhere Qualifikationen zu vermitteln, um ihnen die bestmöglichen Chancen zu geben, einen Job zu finden. Das Programm fokussiert sich auf die Karriereentwicklung und den beruflichen Aufstieg. Das Ziel ist es, Flüchtlingsfrauen mit praktischen Fähigkeiten und Wissen für den Arbeitsmarkt auszustatten. Dazu zählt auch, den Lebenslauf und die Social-Media-Profile zu verbessern, über den Einstellungsprozess aufzuklären und mögliche kulturelle Unterschiede am Arbeitsplatz aufzuzeigen.
Rechte und Respekt
Es ist von entscheidender Bedeutung, dass jedes Mitglied unserer Wertschöpfungskette sich sicher sein kann, dass ihre Menschenrechte geschützt werden.
Wir werden:
- Die Rechte unserer Mitarbeitenden respektieren und stets sicherstellen, dass wir ein sicheres und gesundes Arbeitsumfeld für alle schaffen.
- In Übereinstimmung mit SMETA, den UN-Leitprinzipien und den Kernkonventionen der Internationalen Arbeitsorganisation, schaffen wir Arbeitsumgebungen und gute Arbeitsbedingungen.
Unsere Initiativen
Initiative zur verantwortungsbewussten Beschaffung
RSI (Responsible Sourcing Initiative) ist ein systematischer, risikobasierter Ansatz zur Bewertung der Leistung eines Lieferanten gemäß unseres Verhaltenskodex. Seit 2014 hat uns dies dabei geholfen, sichere und gesunde Arbeitsbedingungen zu schaffen sowie strikte Beschäftigungspraktiken von unseren Zulieferern zu verlangen. Durch unser RSI-Programm können wir Arbeitspraktiken in der Lieferkette überwachen und eng mit unseren Zulieferern arbeiten, um ständig Verbesserungen zu ermöglichen.
Nachhaltigkeit bei Swarovski
Unser Planet
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Wir leben in einer Welt der Wunder und streben danach, diese zu schützen
Unsere Meilensteine
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Eine lange Tradition der Nachhaltigkeit seit 1895