Spotlight
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Discover the latest news, events, and highlights in the world of crystal.
130 Years of Joy
In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.
Swarovski Crystal Pearls
Crafted with unparalleled innovation and savoir-faire, Swarovski Crystal Pearls mirror the beauty of natural pearls, and they are the epitome of enduring elegance.
Ariana Grande
Ariana Grande has evolved her style over several decades, experimenting fearlessly with fashion, jewelry and bold make-up looks. An advocate for inclusivity and empowerment, she is the epitome of joyful extravagance and self-expression. A true global style icon, Ariana is embarking on an exciting creative journey with the House.
Masters of Light
From Vienna to Shanghai
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An immersive experience, a retrospective exhibition, a vision of the future, Masters of Light - From Vienna to Shanghai is the first exploration of the heritage and revolutionary spirit of one of the oldest European luxury brands.
From Vienna to Milan
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An immersive experience, a retrospective exhibition, a celebration of the future. Masters of Light - From Vienna to Milan is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands.
From Vienna to Seoul
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Masters of Light - From Vienna to Seoul is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands. Arriving in Seoul, the world capital of K-pop, the landmark traveling exhibition was helded at XYZ Seoul, in the vibrant Seongsu district.
Swarovski Flagships
Swarovski on Fifth
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Seit 1895 kreiert Swarovski funkelnden Schmuck, der die Welt erstrahlen lässt. Nun beginnt ein neues Kapitel mit der Eröffnung von Swarovski.'Swarovskis Flagshipstore an der berühmten Fifth Avenue in New York City.
Swarovski Dosan Park
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Swarovski, das seit 1895 Momente mit Glanz und Licht erfüllt, schlägt mit der Eröffnung des Flagship-Stores in Seoul ein faszinierendes neues Kapitel seiner Geschichte auf.
Swarovski Duomo Milan
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Reflecting our rich heritage in artistry, exceptional savoir-faire, and creative collaborations with the fashion industry’s leading lights, Swarovski takes its place in the majestic heart of Milan with a spectacular new flagship store.
Osaka
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A new world of wonder in Japan, Swarovski Osaka combines futuristic design elements with luminous energy. Three luxurious floors in a palette of our House colors boast highlights that range from a curated edit of our Swarovski Created Diamonds collections to a Heritage Corner, which takes visitors on an immersive journey through our 130-year history.
Swarovski Creators Lab
Welcome to the Swarovski Creators Lab. Here, we’re dreaming up uniquely collectible, limited-release items, created in collaboration with esteemed brands worldwide. The invitation to explore is yours.
Swarovski Collaborations
Illuminating mesmerizing events around the world and lending crystal brilliance to both acclaimed fashion houses and emerging ateliers, Swarovski cements its place in pop culture through its innovative collaborations.
Events & Entertainment
Eurovision Song Contest
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For the glitziest night in the music calendar, only Swarovski Crystals will do.
On the Red Carpet
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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.
World of Swarovski
Style Stories
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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture.
Inside Swarovski
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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.