Since 1991, Swarovski has unveiled a collection of Annual Edition Ornaments for the festive season. Designed with extraordinary crystal mastery, meticulously faceted stars, snowflakes, and gorgeous glass baubles have highlighted the holidays with signature wonder – and brought joy to collectors around the world.
Join us on a trip down memory lane as we explore the history behind Swarovski’s luminous seasonal tradition, and complete your set with our newest assortment, including luxe styles radiant with gold-tone finishes and champagne hued accents.
From our iconic first star to current iterations that blend complex geometry with unexpected magic, each exquisite design pays glowing tribute to the House’s savoir-faire.
At the Frankfurt Autumn Fair in 1991, Swarovski introduced its first ever festive ornament. Every year since that original creation,
a new and beautiful light-filled design has been crafted to commemorate the holidays.
As we introduce the 2025 collection, we reflect on how these uniquely joyful ornaments have evolved through the decades.
Annual Edition Archive
Our Swarovski Annual Edition Ornaments reveal a glowing evolution of light and precision-cut allure. To celebrate the 30th anniversary in 2021, designer Michele Blasilli gave the collection a beautiful makeover, adding contemporary appeal to its timeless design. That same innovative approach has continued in 2025, with a glistening new snowflake that is set to shine brightly throughout the season. Crafted with 170 facets and suspended from a fresh green ribbon, it is another radiant chapter in this traditional Swarovski story.
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Advent Calendar 2025
Celebrate the season in style with all-out glamour and bold radiance.
Festive Jewellery Styling
Title:Get inspired for the holidays and put your style in the spotlight. Whether you layer yourself in glowing crystals, or adorn yourself in colour, every light-filled piece will elevate your festive look.
Festive Home Décor
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Tree Styling
Title:Dress your festive centrepiece in the wonders of Swarovski. From luxurious baubles to shining stars, we have all the inspiration to illuminate every branch.