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Under the watchful gaze of the iconic giant, Swarovski Kristallwelten add a spellbinding Chamber of Wonder to its crystal gallery. The Art of Performance joins installations by Yayoi Kusama, Jaime Hayon, Lee Bul, and many more internationally recognized artists.

Igniting Hollywood’s Imagination

Swarovski’s mesmerizing crystals have been selected for moments of cultural importance, helping bring characters to life and empowering artists to express their individuality. In this landmark exhibition, curated by renowned wardrobe designer Michael Schmidt and dreamt up by award-winning set designer Derek McLane, a timeline of Swarovski’s illustrious history is explored.

Join the Party

“It is decadent and outrageous!” says Dita Von Teese about the radiance of Swarovski crystal on her costumes.

In the TV series “American Horror Story: Hotel”, Lady Gaga wore this glove that turns into a deadly weapon, embellished with Swarovski crystals.

Feel like singing your favourite Elton John song with the original Rocket Man jacket?

Next-Gen Eyewear


See our new sunglasses styled in Highsnobiety. In original designs of the highest quality, the collection honours our heritage of crystal craftsmanship while showcasing mood-boosting colour and bold crystal detailing.


Inspired by ‘Article No.1’ – a line drawing by Daniel Swarovski of his first crystal cut – our Millennia family is a modern reimagining of our heritage and expertise.

Our Milestones since 1895

Since 1895 we have been committed to philanthropy and sustainability,
continuously investing to preserve the environment and to positively impact global and local communities.