Turning our world of wonders into an experience of enchantment
Instant Wonder
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Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colors, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewelry and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.
Galleria Vittorio Emanuele II, Milano
Bathed in sunshine shades of yellow, Swarovski Milano radiates power, positivity, and crystal at its most craveable.
Champs-Élysées, Paris
The City of Lights shines brighter as we open our doors to Paris. In greens and pinks, Swarovski Champs-Élysées combines imagination, color, and prismatic precision into a truly wonderous experience.
SoHo, New York City
Channeling the electric energy of the city that never sleeps, Swarovski SoHo is a candy-coated dreamscape of pinks and greens ripe for style experimentation in the heart of the Big Apple.
Store Transformations
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Swarovski stores worldwide are undergoing a transformation. It takes some time to make magic, so your local store may be closed for refurbishment in the coming months.
El color tiene el poder de transformar Nuestra tienda en Milán es una vibrante forma amarilla y nuestra tienda en París es un maravilloso rosa.
Tiendas estrella
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Nuestras estrellas son los mejores destinos para experimentar el estilo de vida del cristal. Estas tiendas multifacetadas diseñadas para cautivarte se inspiran en algunas de las ciudades más vibrantes y con la mejor moda del mundo.
Cada tienda estrella es un espacio único en el mundo, con maravillosos accesorios y mobiliario, lujo por todos lados, increíbles expositores de productos y espacios inspiradores para descubrir y probarte tus piezas. Esta experiencia de inmersión también incluye pantallas interactivas en las que se muestra la herencia de Swarovski como maestros de la luz y pioneros en la creatividad y la innovación. Visita nuestras tiendas estrella y descubrirás que cada momento es una oportunidad para disfrutar y maravillarte.
Hong Kong Plaza, Shanghái
Nuestra estrella de Shanghái es una carta de amor a la ciudad que captura el dinamismo de Swarovski y la energía de Shanghái en un espacio físico donde encuentran la magia y la ciencia.
Bahnhofstrasse, Zurich
Our Zurich flagship is wonder incarnate with three color-soaked floors enticing you to explore and experiment with crystal of every kind.
Kristallwelten store VIENNA
‘In Love with Tomorrow’
Inspired by the four elements, light artist Susanne Rottenbacher has transformed our Vienna store with an installation that celebrates the interplay between light and crystals while also exploring nature’s balance.
Provoking important conversations about the future, ‘In Love with Tomorrow’ explores the limits of our environment in four works. Each piece is crafted from LED light tubes and 2.5 million crystals, illuminated in vibrant monochrome.
Welcome to an artistically striking expression of joyful extravagance, where glistening crystals come to life in boldly chic portraits that invite curiosity.
An expression of expertly executed savoir-faire, our mesmerizing Matrix family combines classic cuts with vibrant colors to create essential pieces that inspire and impress.