Inside Swarovski
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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.
A Symbol of Celebration
In honor of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present, and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold color palette exudes warmth, beauty, and festive light.
Highlights
About Swarovski
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The Swarovski brand was born in 1895 when our founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation.
Swarovski Created Diamonds
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Welcome to the future of diamond jewelry. The Swarovski Created Diamond jewelry collection radiates otherworldly wonder, featuring beautiful laboratory grown diamonds that are identical to their mined counterparts in every way but how they originate.
Swarovski Crystal Society
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Join the SCS (Swarovski Crystal Society) as a new member and enjoy from privileged access to unique crystal benefits including exclusive products and gifts, insider information and brilliant experiences.
Experience Swarovski
Jobs & Career
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Joining Swarovski means being part of a bigger purpose. We create positive impact and work wonders – propelled by your unique ideas – to inspire the worlds of interior design, fashion, culture, film, and entertainment.
Swarovski Kristallwelten
Swarovski Kristallwelten was opened in 1995 to mark the centennial anniversary of the company’s founding. Multimedia artist André Heller designed a unique and magical place. This beloved attraction has brought moments of wonder to over fifteen million visitors from all around the world. Visitors are surprised, touched, and perhaps even transformed by crystal in all its facets.
The Art of Performance
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Enjoy a dazzling exhibition of iconic costumes at Swarovski Kristallwelten.
Umbra by James Turrell
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Latest work of art by the master of light at Swarovski Kristallwelten.
Empowering Innovation
For Professionals
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Since 1895, Swarovski has turned dreams into precision-cut crystals. Over 125 years later, our pioneering spirit, trendsetting designs, and unparalleled craftsmanship result in high-quality products that inspire designers around the world and amplify their creations with standout embellishments. Discover the world of Swarovski Components.
Swarovski Mobility
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Swarovski Mobility is the market leader for the innovative use of crystals in the premium automotive sector.
Corporate Gifts
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Build lasting partnerships, increase employee engagement, and reward customer loyalty with unforgettable corporate gifts.
World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
Spotlight
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Discover the latest news, events, and highlights in the world of crystal.
Style Stories
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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture.