Preserve Resources & Minimize Waste

Where Creativity Meets Circularity

We create and source materials with a more sustainable future in mind, driven by innovation and creativity, without compromising quality or aesthetics. Guided by circular design principles, we craft joyful products to last longer and to be repaired, repurposed, or made again, helping preserve valuable resources as we advance on our sustainability journey. In doing so, we streamline our operations, close loops, and minimize waste across our processes.

Progress Highlights

In 2023, we launched our Swarovski ReCreated™ crystals range. These innovative crystals use at least 40% fewer natural resources compared to our standard crystals and are available in 8 colors.

We source 100% of the brass, gold, palladium, and rhodium used in jewelry production at our own manufacturing sites from recycled sources. This leads to a total recycled base metal share of 96%.

We are building our circular design capabilities, from framework to playbook, and applying them in our collections to learn, refine, and scale circularity across our portfolio.