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Spotlight

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Discover the latest news, events, and highlights in the world of crystal.

Next-Gen Eyewear

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See our new sunglasses styled in Highsnobiety

Eurovision Song Contest

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For the glitziest night in the music calendar, only Swarovski Crystals will do.

Adidas meets Swarovski

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Discover the new PREDATOR EDGE CRYSTAL – adidas’s limited edition football boot adorned with electrifying Swarovski Crystal.

BMW meets Swarovski

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Introducing the new BMW i7 Crystal Headlights Iconic Glow made with crystals from Swarovski.

The Art of Performance

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Enjoy a dazzling exhibition of iconic costumes at Swarovski Kristallwelten.

Umbra by James Turrell

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Latest work of art by the master of light at Swarovski Kristallwelten.

Hollywood Glamour

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Swarovski ignited the 94th Oscars® with more than 90,000 crystals.

Hip Hop shines On

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The Super Bowl Halftime Show dazzled with Swarovski Crystals.

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond. 

Style Stories

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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture. 

Inside Swarovski

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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.