Masters of Light Since 1895
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Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.
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A touch of Romance: 2025 Jewelry Collection with Sung Hanbin
Sung Hanbin becomes a striking Cupid as Swarovski shares a story of love. Discover the romantic collection now.
Holiday Joy with Kim Chaewon
Dressed in glittering pieces from Swarovski’s Fall-Winter 2025 collections, our brand ambassador in Korea K-Pop superstar Kim Chaewon from LE SSERAFIM embodies joyful radiance for the holidays.
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Heartfelt Expressions
Reimagined in shades of pink, Gema’s cascading silhouettes deliver a modern statement of love, while Dextera’s glittering green and gold tones make it the perfect choice for self-gifting. Exclusively available online, Swarovski’s signature jewelry invites you to embrace the beauty of self-expression.
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World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
Ocean-Inspired Jewelry
Title:Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Wedding Jewelry & Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Disney The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.