Light up the Party

Explore Holiday 2025

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The Season to Shine

Bring the magic of the holidays to life with our luminous home décor

Masters of Light Since 1895

Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

Timeless Shimmer

Bracelets

Embrace elegance with mixed cut crystals and gleaming silver tones; Swarovski’s beautiful bracelets shine brightest during the holidays.

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Necklaces

From single strand necklaces to multi-layered chokers, style effortless sophistication into all your festive ensembles.

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Earrings

Curate a joyful party look with stacks of clear crystals. Mix and match studs, hoops, and drop earrings for bold radiance.

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Decorations

Make your home glow for the holidays with enchanting figurines and ornaments, faceted to catch the light from every angle.

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Find the perfect gift

Share the Wonder

From symbolic styles infused with meaning to crystallized pens that will inspire them to write their own story, find holiday gifts to match every personality and price point.

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maximum brilliance

Swarovski Created Diamonds

A gift they’ll treasure forever, Swarovski Created Diamonds jewelry combines precious metals with laboratory grown diamonds to form captivating collections. Delight them with the geometric brilliance of the Octagon Collection, appeal to their adventurous side with the cosmic Galaxy Collection, or gift them everlasting elegance with the Eternity Collection.

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Café Swarovski

Café Swarovski opens on the 2nd floor of Swarovski Ginza from Tuesday, October 28, 2025. Enjoy a relaxing moment in a café adorned in special yellow and gold for the 130th anniversary. Reservations are prioritized.

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Festive Shine

Shota Watanabe returns as local ambassador for Swarovski to illuminate the holiday season.

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Radiant Innovations

Swarovski Creators Lab

Uniquely collectible, forever memorable. Swarovski’s limited-release Creator’s Lab designs fuse the House’s crystal mastery with the bold creativity of some of the world’s most sought-after brands. From showstopping footwear and accessories to clothing celebrating 130 Years of Joy, surprise your loved ones with something extra special.

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Japan Ambassador

A journey of history and brilliance

From the historic grandeur of Vienna to the Alpine wonders of Swarovski’s home, our Japan Ambassador experienced a world of joy, creativity, and brilliance.

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