Discover the timeline of Swarovski, from the birth of Austrian House through key milestones, and discover the House’s rich heritage across the worlds of fashion, jewellery and pop culture.
1895
Daniel Swarovski invents a machine that is capable of cutting crystals with a precision that has never before been possible.
1900년
다니엘은 Article 1부터 Article 6까지 일련의 도면을 그려내며, 이는 크리스털 컷의 새로운 언어를 정의하게 됩니다. 다니엘은 이 크리스털 컷의 언어를 Swarovski의 원산지인 오스트리아의 바텐스로 가져갔고, 이것이 생산에 들어간 최초의 크리스털이 되었습니다. Article 7부터 Article 12까지는 그의 두 번째 오리지널 크리스털 컷 컬렉션을 구성합니다.
Article 1-6, and Article 7-12.
1950s
Swarovski collaborates with couturiers, who are inspired by the creative possibilities of its ever-evolving materials. After a trip to see the Northern Lights, Daniel creates a coating that emulates the changing colors of the natural phenomenon. Christian Dior was the first designer to discover this effect and used it in one of his last collections in 1957.
1970s
A factory technician in Wattens glues spare chandelier parts together to create a crystallized mouse, which becomes the first Swarovski figurine. Initially, it is gifted to 1000 Swarovski employees, but quickly becomes so popular that it goes on sale at the XII Winter Olympic Games in Innsbruck in 1976. Its popularity leads to a new line of nature-inspired figurines.
1980
Swarovski begins a long-lasting relationship with the Palace of Versailles, recreating the monumental crystal chandelier to illuminate the Sun King’s Chamber. The piece has a distinctly 17th century aesthetic - it features innovative crystal LED candles, which flawlessly replicate a traditional flame, lending a unique ambience to the royal apartments.
1989
In 1989, Swarovski launches a couture range called the Daniel Swarovski Paris collection, named after its founder. The elaborate collection incorporates crystals and has only limited pieces available.
1995년
Swarovski 크리스털 월드(Kristallwelten)가 브랜드 100주년을 기념하며 오스트리아 와튼스에 문을 열었습니다. 멀티미디어 아티스트 André헬러는 전 세계 수백만 명의 방문객을 매료시키는 독특하고 마법 같은 장소를 디자인했습니다. 크리스털은 그 변화무쌍한 모든 면에서 찬사를 받고 있으며, 매년 여러 아티스트들과의 협업, 특히 챔버 오브 원더(Chamber of Wonder)에서의 협업을 통해 창의력의 한계를 뛰어넘고 있습니다.
자이언트
Swarovski Crystal Worlds를 위해 Andr Heller가 구상한 테마 중심 조형물은 ‘자이언트’의 형상이었으며, 그는 크리스털 세계의 모든 보물과 경이로움을 경험하기 위해 길을 떠난 거인의 이야기를 만들어냈습니다.
2004
Bringing a sprinkle of shimmer to the holiday season, Swarovski crowns the iconic Rockefeller Center Christmas tree for the first time. Heralding the start of a yearly tradition, the 2004 Swarovski star measures three meters in height and shines with 25,000 brilliant white crystals. A magical addition to the New York City skyline.
2007
The 79th Academy Awards shows the audience the true meaning of brilliance. For the first time, a sparkling crystal curtain forms the backdrop for the Hollywood stars. The Swarovski Crystal Curtain measures 10 meters in height, weighs over a ton, and consists of 50,000 individual crystals.
2013
Gabriel Chandelier
Title:
Swarovski joins forces with Ronan and Erwan Bouroullec to create the Gabriel Chandelier, a permanent artwork illuminating the main entrance at the Palace of Versailles. Over 12 meters high and incorporating 800 Swarovski crystals innovatively lit with luminous LEDs, this contemporary yet majestic piece is both a technical feat and an enduring tribute to the crystallized chandeliers that historically adorned the Palace’s ceremonial rooms.
© Studio Bouroullec
© Studio Bouroullec
Swarovski Foundation
Title:
‘To achieve lasting change, you must think not only of yourself but also of others’ - Daniel Swarovski.
The Swarovski Foundation was established to bring focus to our founder’s philosophy and the brand’s historical commitment to philanthropy. It supports charitable organizations and initiatives to achieve positive social and environmental impact. The Swarovski Foundation's mission is to promote sustainable livelihoods through education to reduce inequality through education. The focus is on Equity, Water, and Creativity, and there are three key initiatives, Waterschool, Creatives for Our Future and Action Fund.
2018
A 21st century Crystal Workshop opens in Wattens, Austria. Swarovski Manufaktur is a space for inspiration, co-creation, craftsmanship, and savoir-faire, stimulating innovation using new technologies and aligning creative visionary processes.
2019
Swarovski develops a new type of crystal to create six fountains on the Champs-Élysées in Paris. The rotating installations by the Bouroullec brothers feature 3,060 crystals in a dreamlike display of movement and light.
© Studio Bouroullec
© Studio Bouroullec
2020
The Swarovski Foundation announces its new Creatives for Our Future program, a global mentorship and grant program designed with an advisor from the United Nations Office for Partnerships, to identify and accelerate the next generation of creative leaders in sustainability.
2021
This year marks a bold new creative vision with the appointment of the House’s first ever Global Creative Director. Giovanna Engelbert joins to develop a deeper visual expression and creative language for Swarovski. The global roll out of a new sensorial store concept, Instant Wonder, follows, along with a modern new aesthetic expressed in Swarovski’s brand colors, and a streamlined Swarovski Swan logo.
Creators Lab
Swarovski 크리스털을 기념하는 동시에 디자인과 장인정신의 경계를 넓히는 새로운 크리에이티브 협업 프로그램이 시작됩니다. Creators Lab은 패션, 영화, 연극, 음악 분야에 오랜 영향력을 행사해 온 오스트리아 하우스의 유구한 역사와 창의성을 옹호해 온 Swarovski의 자연스러운 진화를 보여줍니다. 새로운 Swarovski Creators Lab에 처음으로 참여하는 브랜드는 나이키, MA®KET, 아미나 무아디, 주디스 리버, FAO 슈워츠입니다.
Swarovski x Liberal Youth Ministry
Creators Lab은 창립 초기부터 이어져 온 협업 예술 정신을 기념하며 끊임없이 창의적인 가능성을 탐구합니다. Swarovski의 젊은 감각과 진취적인 정신은 모든 컬렉션에서 젊음의 보편성을 기념하는 리버럴 유스 미니스트리(LYM)와 완벽하게 어울립니다.
Stuart Weitzman
파티 시즌을 맞아 Stuart Weitzman이 Creators Lab에 합류합니다. 정밀한 장인정신과 화려한 장식이 결합된 스튜어트 파워 샤인 펌프스는 새로운 75mm 스튜어트 파워 힐과 6,000개가 넘는 Swarovski 크리스털을 선보입니다. 빛을 사로잡는 눈부신 디자인의 슈즈로, 당신의 자신감을 한껏 드러내 보세요.
2022
New Chambers of Wonder are introduced regularly to Kristallwelten. James Turrell - who as an artist is considered a “magician of light” - creates Umbra, a moving light and color installation that appeals to all the senses.
2023
Swarovski is a protagonist of pop culture, and Swarovski Crystals are sprinkled throughout pop culture history. 2023 is another stellar year for the House as it makes the most creative events, and celebrities, shine.
Illuminating Pop Culture
Doja Cat dazzled at the Schiaparelli Haute Couture SS23 Show, with 30,000 crimson Swarovski crystals hand-applied by makeup artist Pat McGrath. The five-hour process created a stunning transformation, merging aesthetic subversion with pure glamour.
Illuminating Pop Culture
Swarovski Crystals play a significant role in Beyoncé’s Renaissance World Tour, lighting up the custom looks of the world’s top designers.
Illuminating Pop Culture
Harry Styles stunned at the Grammys in a custom EGONLAB jumpsuit made from Swarovski Crystal Mesh, featuring 250,000 crystals in nine colors. Handmade in Paris over 150 hours, the dazzling outfit highlighted his creativity, individuality, and star power.
Swarovski Created Diamonds Galaxy Kollektion
Inspiriert vom Kosmos, ist die Galaxy Kollektion die erste Swarovski Created Diamonds Fine Jewelry Kollektion, die von Global Creative Director Giovanna Engelbert entworfen wurde. Jedes Design ist aus im Labor gezüchteten Diamanten gefertigt, die vom IGI (International Gemological Institute) zertifiziert und in jeder Hinsicht mit abgebauten Diamanten identisch sind, außer in ihrer Herkunft.
Swarovski on Fifth
Over two luxurious floors, a world of joyful extravagance and crystal wonder unfolds in a new flagship store on New York’s Fifth Avenue. A palette of the House’s signature shades combined with rich, textured surfaces make the New York flagship a sensory delight full of immersive experiences.
2024
A year of firsts for the House including the appointment of a Global Brand Ambassador, pop icon Ariana Grande, and debuting Swarovski couture looks designed by Giovanna Engelbert at the Met Gala.
Global Brand Ambassador
Ariana Grande is announced as new ambassador and face of the House. The multi award-winning American singer, songwriter and actress is among the world's best-selling music artists. Celebrated for her breathtaking performances and unique personal style, Ariana Grande is a powerful advocate for inclusivity and empowerment. The partnership unites two icons of pop culture.
The 2024 Met Gala
For the first time ever, Swarovski couture looks are presented at the Met Gala. Friends of the House, Karlie Kloss, Imaan Hammam, and Anok Yai shine in ensembles designed by Global Creative Director, Giovanna Engelbert. For the dress code “The Garden of Time”, Giovanna transforms into Nature, Karlie a Flower, Imaan is the Sun, and Anok becomes Water wearing a catsuit teamed with a high jewellery necklace from the Swarovski Created Diamonds Galaxy Collection.
Show Time
Jean Paul Gaultier and Swarovski collaborate on Falling | In Love, the magical Friedrichstadt-Palast Berlin Grand Show. The Berlin-based show is illuminated by 100 million Swarovski Crystals and lights up the extraordinary explosion of colour curated by the celebrity Parisian designer. The hypnotic allure of crystals is unleashed on the world’s largest theatre stage with crystalline gardens filled with flora and fauna forming a shimmering backdrop for a rainbow of bejewelled ensembles.
2025
Born in Austria under the genius vision of our founder, Daniel, Swarovski has been making the world shine bright since 1895. This is our 130th year of breaking the boundaries of creativity and embracing the extraordinary. Swarovski creations are designed to spark joy, bring brilliance in every facet of your life, and wow your individuality.
Ariana Grande x Swarovski
The first creative collaboration with Global Brand Ambassador and face of the brand, Ariana Grande launches.
Co-created by the pop icon and Global Creative Director Giovanna Engelbert, the Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music that shines through musical notes and heart motifs.
Co-created by the pop icon and Global Creative Director Giovanna Engelbert, the Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music that shines through musical notes and heart motifs.
Vienna Opera Ball
A collaboration spanning nearly 70 years, the union of Swarovski and the Vienna Opera Ball celebrates the beauty, elegance, and rich culture of our shared Austrian heritage.
It is a true legacy of wonder. Each year a new Swarovski Tiara, a virtuoso display of our mastery of light, illuminates the ball. This year the intricate design is inspired by the Swarovski Swan.
World of Swarovski
Wedding Jewellery and Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there is a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Ocean-Inspired Jewellery
Title:Our new jewellery families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Disney’s The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.