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Spotlight

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Discover the latest news, events, and highlights in the world of crystal.

130 Years of Joy

In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.

Ariana Grande

Ariana Grande has evolved her style over several decades, experimenting fearlessly with fashion, jewelry and bold make-up looks. An advocate for inclusivity and empowerment, she is the epitome of joyful extravagance and self-expression. A true global style icon, Ariana is embarking on an exciting creative journey with the House.​
Masters of Light

Da Vienna a Shanghai

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Un'esperienza immersiva, una mostra retrospettiva, una visione del futuro, Masters of Light - Da Vienna a Shanghai è la prima esplorazione del patrimonio e dello spirito rivoluzionario di uno dei più antichi marchi europei del lusso.

Da Vienna a Milano

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Un'esperienza immersiva, una mostra retrospettiva, una celebrazione del futuro. Maestri della Luce - Da Vienna a Milano è la prima esplorazione a tutto tondo della ricca storia e dello spirito innovativo di Swarovski, uno dei marchi storici più antichi al mondo.

From Vienna to Seoul

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„Masters of Light – From Vienna to Seoul“ je prva poglobljena predstavitev bogate zgodbe in inovativnega duha hiše Swarovski, ene najstarejših svetovnih blagovnih znamk s ponosno tradicijo. Ob prihodu v Seul, svetovno prestolnico K-popa, je bila prelomna potujoča razstava predstavljena v prostorih XYZ Seoul v živahni četrti Seongsu.
Prodajalne Swarovski

Swarovski on Fifth

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Hiša Swarovski vse od leta 1895 ustvarja čudovit nakit, ki svet polni s svetlobo. Pred nami je novo poglavje – odprtje prodajalne Swarovski na slavni Peti aveniji v New Yorku.

Swarovski Dosan Park

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Infusing moments with wonder and light since 1895, Swarovski enters a captivating new chapter in its story with the opening of the Seoul flagship store.

Swarovski Duomo Milan

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Reflecting our rich heritage in artistry, exceptional savoir-faire, and creative collaborations with the fashion industry’s leading lights, Swarovski takes its place in the majestic heart of Milan with a spectacular new flagship store.

Osaka

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A new world of wonder in Japan, Swarovski Osaka combines futuristic design elements with luminous energy. Three luxurious floors in a palette of our House colours boast highlights that range from a curated edit of our Swarovski Created Diamonds collections to a Heritage Corner, which takes visitors on an immersive journey through our 130-year history.

Swarovski Creators Lab

Welcome to the Swarovski Creators Lab. Here, we are dreaming up uniquely collectible, limited-release items, created in collaboration with esteemed brands worldwide. The invitation to explore is yours.

Swarovski Collaborations

Illuminating mesmerising events around the world and lending crystal brilliance to both acclaimed fashion houses and emerging ateliers, Swarovski cements its place in pop culture through its innovative collaborations.
Events and Entertainment

On the Runway

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Pushing the boundaries of creativity.

Eurovision Song Contest

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For the glitziest night in the music calendar, only Swarovski Crystals will do.

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style. 
World of Swarovski

Style Stories

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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture. 

Swarovski od znotraj

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Spoznajte dediščino rokodelstva, inovativnosti in ustvarjalnosti hiše Swarovski.