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Wo Kreativität auf Kreislaufwirtschaft trifft
Wir entwickeln und beschaffen Materialien mit Blick auf eine nachhaltigere Zukunft, angetrieben von Innovation und Kreativität, ohne Kompromisse bei Qualität oder Ästhetik einzugehen. Geleitet von den Prinzipien des Kreislaufdesigns fertigen wir Produkte, die Freude bereiten, länger halten und repariert, wiederverwendet oder neu gefertigt werden können. So tragen wir zur Schonung wertvoller Ressourcen bei, während wir unsere Nachhaltigkeitsreise fortsetzen. Dabei optimieren wir unsere Abläufe, schließen Kreisläufe und minimieren Abfall in all unseren Prozessen.
Fortschritte im Überblick

In 2023, we launched our Swarovski ReCreated™ crystals range. These innovative crystals use at least 40% fewer natural resources compared to our standard crystals and are available in 8 colors.

We source 100% of the brass, gold, palladium, and rhodium used in jewelry production at our own manufacturing sites from recycled sources. This leads to a total recycled base metal share of 96%.

We are building our circular design capabilities, from framework to playbook, and applying them in our collections to learn, refine, and scale circularity across our portfolio.

In 2025, we launched our first circularly-led collection, Chroma Twist, using lower impact materials, versatile styles for extended wear, and design features for easier repair.

We are continuing our efforts to becoming 90% landfill-free in all our own manufacturing sites. So far, we have diverted over 41% from landfill - and the work continues.

We converted all paper used in our customer-facing packaging, including shopping bags, to 100% FSC-certified paper.
Explore our Other Areas of Focus

Mitigate Climate Change

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Promote Fairness & Celebrate Individuality

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Our Sustainability Legacy Since 1895
Sustainability and social responsibility has been part of our company ethos since the beginning, from harnessing local hydroelectric power for manufacturing, to having the foresight to establish social support for employees.