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Where Creativity Meets Circularity​
We create and source materials with a more sustainable future in mind, driven by innovation and creativity, without compromising quality or aesthetics. Guided by circular design principles, we craft joyful products to last longer and to be repaired, repurposed, or made again, helping preserve valuable resources as we advance on our sustainability journey. In doing so, we streamline our operations, close loops, and minimize waste across our processes.​
Progress Highlights

In 2023, we launched our Swarovski ReCreated™ crystals range. These innovative crystals use at least 40% fewer natural resources compared to our standard crystals and are available in 8 colors.

We source 100% of the brass, gold, palladium, and rhodium used in jewelry production at our own manufacturing sites from recycled sources. This leads to a total recycled base metal share of 96%.

We are building our circular design capabilities, from framework to playbook, and applying them in our collections to learn, refine, and scale circularity across our portfolio.

Im Jahr 2025 haben wir mit Chroma Twist unsere erste zirkuläre Kollektion auf den Markt gebracht, mit Materialien geringerer Umweltauswirkung, vielseitigen Styles für längere Tragbarkeit und Designmerkmale, die eine einfachere Reparatur ermöglichen.

Wir setzen unsere Bemühungen fort, in all unseren eigenen Produktionsstätten zu 90 % deponiefrei zu werden. Bislang haben wir über 41 % des Abfalls von Deponien ferngehalten – und die Arbeit geht weiter.

Wir haben das gesamte Papier in unseren kundenorientierten Verpackungen, einschließlich der Einkaufstaschen, auf 100 Prozent FSC-zertifiziertes Papier umgestellt.
Explore our Other Areas of Focus

Mitigate Climate Change

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Promote Fairness & Celebrate Individuality

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Our Sustainability Legacy Since 1895
Sustainability and social responsibility has been part of our company ethos since the beginning, from harnessing local hydroelectric power for manufacturing, to having the foresight to establish social support for employees.