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Embracing Every Facet

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Supermodel and modern-day icon, Bella Hadid, is the empowering face of our new campaign. In a series of vibrant portraits, shot by fashion photographers Mert & Marcus under the creative direction of Giovanna Engelbert, Bella embraces the infinite possibilities of joyful glamour and (re)invention through a crystal-powered exploration of self-expression. Along this journey of light, color, and style, Bella embodies the multi-faceted essence of us all.

The campaign celebrates Swarovski’s brand codes of color and the octagon, a symbol for the facets of precision-cut crystal and a reminder to express every side of you. Through inspiring and playful interpretations of personalities – accessorized with our latest jewelry creations in fresh combinations – our campaign asks, “Who are you today?” Let’s play.

Dial Up the Fun

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Life is good, and you want to play. Let your untamed imagination find joy at every turn in oversized hoops and candy-like strands of crystal. Now is not the time to hold back.
Bella Hadid wearing Swarovski pink jewelry

Choose brightness and light and let the good times come

Step into Serenity

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Strike a pose that captures your cool in stacks of precision-cut crystal. Harness the strength and beauty of serenity in singular blue pieces that speak to effortless luxury.
Bella Hadid wearing Swarovski blue jewelry

Strength and tranquillity combine in blue-hued pieces

World of Swarovski

James Turrell Installation


World-renowned light artist James Turrell has created one of his famed Shallow Space installations at Swarovski Kristallwelten in Wattens.

Festival Season


Radiate the energy you feel within with our festival style favorites. Just add crystal and shine on until the sun comes up. 

BMW meets Swarovski


The new BWM i7 series lights up the night with Swarovski Crystal headlights.