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Masters of Light
Swarovski’s savoir-faire is the exceptional know-how passed from generation to generation of craftspeople at our headquarters in the Austrian Alps since 1895. It is how we describe the exquisite artistry with which our intricate jewelry is made. Each piece is a miniature work of art, crafted with the utmost care and meticulous attention to detail. Swarovski savoir-faire is the legacy of our founding family. It is rooted in a commitment to excellence and the fearless creativity that lies at the heart of our brand. A culmination of our 130-year heritage of innovation, craftsmanship, and mastery of light, Swarovski savoir-faire is infinite.  

Illuminated Savoir-Faire

Swarovski’s mastery of light is a testament to our excellence in craftsmanship. For more than a century, we have innovated and developed meticulous cutting and polishing techniques to make Swarovski Crystals unrivalled in the way they capture the light and refract it with an intense brilliance, clarity, radiance, and depth of color.

Precision Savoir-Faire

We have a legacy of precision-cut crystal engineering, and a reputation for the relentless pursuit of perfection. Our complex cutting skills have enabled us to bring out the brilliance, clarity, and radiance of every crystal that comes to life in our factory. It is our cutting expertise that has established us as a leading name in the world of luxury jewelry and optics.

Vibrant Savoir-Faire

Color plays a fundamental role in Swarovski's history and is a constant source of creative inspiration. Thanks to our detailed research and creative expertise, the House continually develops exciting new shades, which are deployed in our own designs as well as sought out by creatives across globe to add a sparkling element of color to their work. 

Mathemagical Savoir-Faire

Ignited by a passion for perfection, our mastery of craft is rooted in mathematical beauty and geometry executed with the highest level of craftsmanship.  The most intricate works feature patented techniques like Pointiage®, which involves a method of hand-setting crystals to intensify their sparkle. It is our mastery of complication that enables us to offer haute-joaillerie levels of complexity and design.
Unparalleled Quality
Our savoir-faire in crafting precision-cut crystals has delighted designers and customers the world over. We are the masters of engineered precision and craftsmanship which is reflected in the unrivalled breadth and creativity of our designs. We have delivered unparalleled quality for over 130 years in flawlessly innovative products that continue to make the world shine bright. This care and craftsmanship is also reflected in our production processes and how we source raw materials. Daniel Swarovski was committed to looking after the communities and environments upon which Swarovski relies, and his principles still guide us as we strive to do what’s right for people and the planet.

Swarovski Created Diamonds

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Welcome to the future of diamond jewelry. The Swarovski Created Diamond jewelry collection radiates otherworldly wonder, featuring beautiful laboratory grown diamonds that are identical to their mined counterparts in every way but how they originate.

Time to Shine

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Wrap yourself in radiance with a luxury watch adorned in crystals. Every Swarovski watch combines daily precision with timeless style - discover fashion watches for men and women, with multiple color options and signature designs inspired by our most sought-after jewelry families. 

Inspired Home Décor

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Designed to bring a sense of awe and wonder to any room, our eye-catching crystal decorations make a brilliant gift idea for loved ones – or yourself.
World of Swarovski

Wedding Jewelry & Accessories

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Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.

Ocean-Inspired Jewelry

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Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals. 

Disney The Lion King x Swarovski

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Commemorate a cherished classic with radiant characters.