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Spotlight

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Discover the latest news, events, and highlights in the world of crystal.

Swarovski Dosan Park

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Infusing moments with wonder and light since 1895, Swarovski enters a captivating new chapter in its story with the opening of the Seoul flagship store.

Two Icons Collide

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SWAROVSKI X SKIMS launches at our New York flagship on Fifth Avenue

Swarovski on Fifth

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Since 1895, Swarovski has created beautiful jewelry that lights up the world. Now, a new chapter begins with the opening of Swarovski's flagship store on New York City’s famed Fifth Avenue.

ANDAM Fashion Awards

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Celebrating extraordinary talent

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond. 

Style Stories

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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture. 

Inside Swarovski

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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.

New York City Ballet

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Highlighting the beauty of movement

Masters of Light

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A dazzling journey from  Vienna to Shanghai

Swarovski on the Runway

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Pushing the boundaries of creativity

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style. 

Disney's Create100: A Special Celebration

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Global talents come together for Disney’s Create 100

Gala Glamour

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A glittering night at this year's Met Gala in New York saw the much-loved annual celebration of fashion honor Karl Lagerfeld with its theme “Karl Lagerfeld: A Line of Beauty”.

Golden Goose

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Let your creativity shine through

Weinsanto

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Joyful style is at hand

Advisory Board Crystals

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Exclusive: Sweatshirts, Sweatpants, and Hats

AQUAZZURA Sandals

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A luxurious new step in crystallized style

Fall for Rupi Kaur

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Find the right words this Valentine’s Day

Creators Lab

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Designed in collaboration with Swarovski.

BMW meets Swarovski

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Introducing the new BMW i7 Crystal Headlights Iconic Glow made with crystals from Swarovski.

Eurovision Song Contest

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For the glitziest night in the music calendar, only Swarovski Crystals will do.

The Art of Performance

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Enjoy a dazzling exhibition of iconic costumes at Swarovski Kristallwelten.

Umbra by James Turrell

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Latest work of art by the master of light at Swarovski Kristallwelten.