Avusturya Evi'nin doğuşundan önemli dönüm noktalarına kadar Swarovski'nin tarihçesini keşfederek moda, mücevher ve pop kültürü dünyasının zengin mirasını barındıran Ev’i tanıyın.
1895
Daniel Swarovski, kristalleri daha önce mümkün olmayan bir hassasiyetle kesebilen bir makine icat etti.
1900
Daniel, Madde 1’den Madde 6’ya kadar çizdiği şemalarla kristal kesimlerinin sözlüğünü oluşturdu. Daniel, bu sözlüğü Swarovski'nin menşe ülkesi Avusturya'daki Wattens'e götürdü ve bunlar üretime geçirilen ilk kristaller oldu. Madde 7'den Madde 12'ye kadar olanlar, onun orijinal kristal kesimlerinin ikinci sözlüğünü oluşturdu.
Madde 1-6 ve Madde 7-12.
1950s
Swarovski collaborates with couturiers, who are inspired by the creative possibilities of its ever-evolving materials. After a trip to see the Northern Lights, Daniel creates a coating that emulates the changing colors of the natural phenomenon. Christian Dior was the first designer to discover this effect and used it in one of his last collections in 1957.
1970s
A factory technician in Wattens glues spare chandelier parts together to create a crystallized mouse, which becomes the first Swarovski figurine. Initially, it is gifted to 1000 Swarovski employees, but quickly becomes so popular that it goes on sale at the XII Winter Olympic Games in Innsbruck in 1976. Its popularity leads to a new line of nature-inspired figurines.
1980
Swarovski begins a long-lasting relationship with the Palace of Versailles, recreating the monumental crystal chandelier to illuminate the Sun King’s Chamber. The piece has a distinctly 17th century aesthetic - it features innovative crystal LED candles, which flawlessly replicate a traditional flame, lending a unique ambience to the royal apartments.
1989
In 1989, Swarovski launches a couture range called the Daniel Swarovski Paris collection, named after its founder. The elaborate collection incorporates crystals and has only limited pieces available.
1995
Swarovski Crystal Worlds, Kristallwelten, opens in Wattens, Austria, to mark the brand’s centennial anniversary. Multimedia artist André Heller designed a unique and magical place that attracts millions of visitors from across the globe. Crystals are celebrated in all their transformative facets and every year, multiple collaborations with artists, particularly in the Chamber of Wonder, continue to push the boundaries of creativity.
The Giant
André Heller’s thematic centerpiece for Swarovski Crystal Worlds was the shape of the Giant, and he developed the story of a Giant who set out to experience the crystal world and all of its treasures and wonders.
2004
Bringing a sprinkle of shimmer to the holiday season, Swarovski crowns the iconic Rockefeller Center Christmas tree for the first time. Heralding the start of a yearly tradition, the 2004 Swarovski star measures three meters in height and shines with 25,000 brilliant white crystals. A magical addition to the New York City skyline.
2007
The 79th Academy Awards shows the audience the true meaning of brilliance. For the first time, a sparkling crystal curtain forms the backdrop for the Hollywood stars. The Swarovski Crystal Curtain measures 10 meters in height, weighs over a ton, and consists of 50,000 individual crystals.
2013
Gabriel Chandelier
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Swarovski joins forces with Ronan and Erwan Bouroullec to create the Gabriel Chandelier, a permanent artwork illuminating the main entrance at the Palace of Versailles. Over 12 meters high and incorporating 800 Swarovski crystals innovatively lit with luminous LEDs, this contemporary yet majestic piece is both a technical feat and an enduring tribute to the crystallized chandeliers that historically adorned the Palace’s ceremonial rooms.
© Studio Bouroullec
© Studio Bouroullec
Swarovski Foundation
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‘To achieve lasting change, you must think not only of yourself but also of others’ - Daniel Swarovski.
The Swarovski Foundation was established to bring focus to our founder’s philosophy and the brand’s historical commitment to philanthropy. It supports charitable organizations and initiatives to achieve positive social and environmental impact. The Swarovski Foundation's mission is to promote sustainable livelihoods through education to reduce inequality through education. The focus is on Equity, Water, and Creativity, and there are three key initiatives, Waterschool, Creatives for Our Future and Action Fund.
2018
A 21st century Crystal Workshop opens in Wattens, Austria. Swarovski Manufaktur is a space for inspiration, co-creation, craftsmanship, and savoir-faire, stimulating innovation using new technologies and aligning creative visionary processes.
2019
Swarovski develops a new type of crystal to create six fountains on the Champs-Élysées in Paris. The rotating installations by the Bouroullec brothers feature 3,060 crystals in a dreamlike display of movement and light.
© Studio Bouroullec
© Studio Bouroullec
2020
The Swarovski Foundation announces its new Creatives for Our Future program, a global mentorship and grant program designed with an advisor from the United Nations Office for Partnerships, to identify and accelerate the next generation of creative leaders in sustainability.
2021
This year marks a bold new creative vision with the appointment of the House’s first ever Global Creative Director. Giovanna Engelbert joins to develop a deeper visual expression and creative language for Swarovski. The global roll out of a new sensorial store concept, Instant Wonder, follows, along with a modern new aesthetic expressed in Swarovski’s brand colors, and a streamlined Swarovski Swan logo.
Creators Lab
A new program of creative collaborations launches to push the boundaries of design and craftsmanship, while celebrating Swarovski Crystals. Creators Lab is a natural evolution reflecting the Austrian House’s long heritage of influence in fashion, film, theater and music, and history of championing creativity. The first brands to enter the new Swarovski Creators Lab are Nike, MA®KET, Amina Muaddi, Judith Leiber and FAO Schwarz.
Build-A-Bear
Build-A-Bear has entered the Swarovski Creators Lab to create a limited-edition collectible fully adorned with Swarovski Crystals.
Swarovski x Liberal Youth Ministry
Creators Lab continues to explore creative possibilities and celebrate the spirit of collaborated art that has been part of our culture since the very beginning. Swarovski’s youthful spirit and progressive nature is a perfect match for Liberal Youth Ministry (LYM), where each collection celebrates the universality of youth.
Stuart Weitzman
Cue the celebrations as Stuart Weitzman enters the Creators Lab, just in time for party season. Combining precision craftsmanship with extravagant embellishment, the Stuart Power Shine pump pairs its new 75mm Stuart Power heels with over 6,000 Swarovski Crystals. Designed to catch the light with every step, this spectacular shoe invites you to stand tall and let your confidence shine.
2022
New Chambers of Wonder are introduced regularly to Kristallwelten. James Turrell - who as an artist is considered a “magician of light” - creates Umbra, a moving light and color installation that appeals to all the senses.
2023
Swarovski is a protagonist of pop culture, and Swarovski Crystals are sprinkled throughout pop culture history. 2023 is another stellar year for the House as it makes the most creative events, and celebrities, shine.
Illuminating Pop Culture
Doja Cat dazzled at the Schiaparelli Haute Couture SS23 Show, with 30,000 crimson Swarovski crystals hand-applied by makeup artist Pat McGrath. The five-hour process created a stunning transformation, merging aesthetic subversion with pure glamour.
Illuminating Pop Culture
Swarovski Crystals play a significant role in Beyoncé’s Renaissance World Tour, lighting up the custom looks of the world’s top designers.
Illuminating Pop Culture
Harry Styles stunned at the Grammys in a custom EGONLAB jumpsuit made from Swarovski Crystal Mesh, featuring 250,000 crystals in nine colors. Handmade in Paris over 150 hours, the dazzling outfit highlighted his creativity, individuality, and star power.
Swarovski Created Diamonds Galaxy Collection
Inspired by the cosmos, The Galaxy Collection is the first Swarovski Created Diamonds fine jewelry collection designed by Global Creative Director Giovanna Engelbert. Each design is crafted from laboratory grown diamonds that are IGI (International Gemological Institute) certified and 100% identical to mined diamonds in every way but origin.
Swarovski on Fifth
Over two luxurious floors, a world of joyful extravagance and crystal wonder unfolds in a new flagship store on New York’s Fifth Avenue. A palette of the House’s signature shades combined with rich, textured surfaces make the New York flagship a sensory delight full of immersive experiences.
2024
Ev için ilklerle dolu bu yılda pop ikonu Ariana Grande Küresel Marka Elçisi olarak atandı ve Giovanna Engelbert tarafından tasarlanan Swarovski moda tasarımları Met Gala'da sergilendi.
Küresel Marka Elçisi
Markamızın yeni elçisi ve yüzünün Ariana Grande olduğu açıklandı. Pek çok ödül kazanan Amerikalı şarkıcı, söz yazarı ve aktris, dünyanın en çok dinlenen müzik sanatçıları arasında yer alıyor. Nefes kesici performansları ve benzersiz kişisel tarzıyla takdir toplayan Ariana Grande, kapsayıcılık ve güçlendirme konularının önemli bir savunucusudur. Bu ortaklıkla birlikte pop kültürünün iki ikonu bir araya geldi.
2024 Met Gala
Swarovski moda tasarımları ilk kez Met Gala'da sunuldu. Evin Dostları, Karlie Kloss, Imaan Hammam ve Anok Yai, Global Kreatif Direktör Giovanna Engelbert tarafından tasarlanan kıyafetlerle parlıyor. “Zamanın Bahçesi” kıyafet uygulaması için Giovanna Doğaya, Karlie bir Çiçeğe, Imaan Güneşe ve Anok, Swarovski Created Diamonds Galaxy Koleksiyonu'ndan lüks mücevher kolyesiyle tamamlanan bir tulum giyerek Suya dönüşdü.
Gösteri Zamanı
Jean Paul Gaultier ile Swarovski, büyüleyici Friedrichstadt-Palast Berlin Grand Show Falling | In Love için bir araya geldi. Berlin merkezli gösteriye 100 milyon Swarovski Kristali ışıltı katarak ünlü Parisli tasarımcının küratörlüğünü yaptığı olağanüstü bir renk patlamasını aydınlattı. Kristallerin hipnotik çekiciliği, dünyanın en büyük tiyatro sahnesinde, flora ve fauna ile dolu kristal bahçelerinde sergilenirken mücevherlerle süslenmiş kıyafetlerin oluşturduğu gökkuşağı için ışıltılı bir arka plan oluşturdu.
2025
Kurucumuz Daniel'in dahiyane vizyonu altında Avusturya'da doğan Swarovski, 1895'ten beri dünyaya ışıltı katıyor. Yaratıcılığın sınırlarını aştığımız ve olağanüstüyü kucakladığımız 130. yılımızı kutluyoruz. Swarovski kreasyonları, hayatınızın her yönüne ışıltı ve keyif katarak bireyselliğinizi etkili bir şekilde ifade etmenizi sağlamak için tasarlanmıştır.
Ariana Grande X Swarovski
Markanın Küresel Marka Elçisi ve yüzü Ariana Grande ile ilk yaratıcı iş birliği başlıyor.
Popun efsanesi ile Küresel Kreatif Direktör Giovanna Engelbert’in birlikte tasarladığı, kendini ifade etmenin verdiği hazzı vurgulayan Ariana Grande x Swarovski Capsule koleksiyonu müzik notaları ve kalp motiflerinin ışıltıyla öne çıktığı yoğun bir müzik aşkından ilham alıyor.
Popun efsanesi ile Küresel Kreatif Direktör Giovanna Engelbert’in birlikte tasarladığı, kendini ifade etmenin verdiği hazzı vurgulayan Ariana Grande x Swarovski Capsule koleksiyonu müzik notaları ve kalp motiflerinin ışıltıyla öne çıktığı yoğun bir müzik aşkından ilham alıyor.
Viyana Opera Balosu
Neredeyse 70 yıl süren bir işbirliği olan Swarovski ile Viyana Opera Balosu'nun birlikteliği, ortak Avusturya mirasımızın güzelliğini, zarafetini ve zengin kültürünü, tam bir harikalar mirası halinde yüceltiyor. Her yıl, ışık ustalığımızın virtüözlük gösterisi olan yeni bir Swarovski Tacı baloyu aydınlatıyor. Bu yıl karmaşık tasarım, Swarovski Kuğusu'ndan ilham aldı.
130 Yıllık Neşe
Swarovski, 130. yıldönümümüzü onurlandırmak amacıyla, kaçırılmayacak etkinliklerden ve sınırlı sayıda üretilen koleksiyonlardan oluşan bir programla tüm dünyayı Swarovski’nin pek çok yönünü keşfetmeye davet ediyor. Zengin mirasımıza ve kurucumuz Daniel Swarovski'nin vizyonuna dayanan Ev; ışık, renk ve neşenin çok boyutlu bir kutlamasıyla yeni dönemine adım atarken kristal alanında yenilikçilik arayışını sürdürmeye devam ediyor.
Swarovski Dünyası
Gelenekler, yaşam tarzı ve ötesi… Swarovski, hayata her açıdan ışıltı katıyor.
Ocean-Inspired Jewelry
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Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Wedding Jewelry & Accessories
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Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Disney The Lion King x Swarovski
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Commemorate a cherished classic with radiant characters.