XYZ서울에 방문하여 전시를 경험하세요
Title:Masters of Light - From Vienna to Seoul은 세계에서 가장 오래된 헤리티지 브랜드 중 하나인 Swarovski의 풍부한 이야기와 혁신적인 정신에 대한 다각적인 관점을 만나볼 수 있는 첫 번째 전시입니다. K-POP의 중심지인 서울에 도착한 이 상징적인 전시는 10월 18일 성수동의 활기찬 XYZ 서울에서 그 문을 엽니다. 이 전시는 19세기 비엔나에서 탄생한 Swarovski의 이야기에서부터 21세기 서울의 K-POP에 이르기까지, 7개의 Chambers of Wonder로 나뉜 파노라마적인 장면을 통해 관람객을 몰입감 넘치는 여정으로 안내합니다.
Time Chamber
타임 챔버는 Swarovski 스토리에서 Metamorphosis, savoir-faire가 진화하는 과정과 Swarovski가 패션과 문화 전반에 미치는 영향을 보여주며 하우스를 정의하는 창의적인 경이로움과 뛰어난 장인 정신을 강조합니다. 3세기에 걸쳐 이어진 여정은 Swarovski 헤리티지 컬렉션에서 가져온 뛰어난 예술 작품으로 빛납니다.
Masters of Light Chamber
Crystal both captures and transforms light, offering a scintillation and shine that allows each Swarovski piece to glow with its own inherent luminescence. The Masters of Light Chamber showcases exceptional examples of how this translates into fashion. It brings together a selection of crystal-embellished masterpieces from renowned fashion houses including Louis Vuitton, Alexander McQueen, and Saint Laurent, as well as jewelry pieces, figurines, and the largest crystal chaton ever created.
Future History Chamber
Swarovski is a key collaborator with fashion’s true greats who have changed the way the world looks, and who continue to transform and evolve our ideas of beauty, creating the history of our future. Outstanding outfits from global talents, spanning 129 years of magical creativity, are grouped into a series of visual dialogues. Each is a vision of the future conversing with history united by Swarovski Crystal.
Diamonds of the Future Chamber
Exploring new frontiers in man-made materials, Swarovski Created Diamonds are the next step in our mastery of light. Refined in a sophisticated laboratory setting that compresses millions of years into weeks, a tiny carbon ‘seed’ develops, layer by layer, into a laboratory grown diamond, which is precision-cut and polished with Swarovski’s century-old jewelry expertise.
Mathemagical Chamber
The Mathemagical Chamber showcases jewelry featuring Swarovski Crystals in complex plays of shape and form, alongside exceptional home objects and components for fashion. Part atelier, part laboratory, this chamber fuses the logic of science with the magic of creation. Central to the space are jewelry-couture pieces by Swarovski Global Creative Director Giovanna Engelbert for the 2024 Met Gala, which highlight Swarovski’s superlative artisanship.
Jewelry Box
‘I curated this chamber as an ode to Swarovski Crystal. It celebrates Swarovski’s history as creators of crystal - and our modern heritage as a jewelry brand since 1977. Inspiration comes from the savoir-faire of our artistry, the geometric form of each jewel, and the prism of color that crystal creates when charmed by light. These have each shaped my designs - crystal cuts inspire the forms of our modern icons: Millenia, Lucent, Harmonia, and Mesmera. All crystallize our DNA.’ Global Creative Director, Giovanna Engelbert.
Pop Icons Chamber
Shimmering stage costumes and red carpet looks worn by stars such as Harry Styles and Rihanna are unveiled in the Pop Icon chamber, along with costumes worn by global K-pop sensations LE SSERAFIM. The custom outfits from the K-pop band’s CRAZY music video were designed in collaboration with Swarovski, and embellished to highlight their dynamic choreography. Also on display are the crystallized microphones used during LE SSERAFIM's recent performance at the 2024 MTV Video Music Awards, adorned with a total of 24,000 Swarovski Crystals. Each member of the band selected their own colors and design.
World of Swarovski
Title:Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
Ocean-Inspired Jewelry
Title:Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
A Guide to Watch Styles
Title:The perfect blend of fashion and function, watches have the power to elevate any look.