Our 2024 Sustainability Report

Crafting a more brilliant future

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Sustainability

Acting responsibly has been ingrained in our values since 1895

Our founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide our business today. We understand that Swarovski’s ongoing success depends on our continued respect for Daniel’s principles. They help us consider our responsibilities in terms of generations, not just quarters, and they provide a platform towards our goal of sustainable leadership.

Our Milestones since 1895

Highlights

Chroma Twist

Layered stones combine in bold chromatic expressions 
that leave everything to the imagination.

Swarovski ReCreated™ Crystals

Innovating to reduce our impact on the environment.

Pride at Swarovski

At Swarovski, we joyfully celebrate our LGBTQ+ colleagues, and Pride, each and every day. We strive to bring out the best in everyone, ensuring they have the freedom to express themselves in a safe and supportive work environment.

International Women’s Day

On International Women’s Day, and every day, we aim to be recognized as a brand built on a foundation of equality, diversity, and inclusivity and are proud to champion women within our workforce and within the global community.

Hyperbola Collection

Go for bold with striking, sculptural styles from our new Hyperbola family. Creatively imagined with dramatic twisting designs, each piece shimmers with Swarovski Zirconia made with renewable energy.

A Commitment to Change

Our strengthened sustainability strategy marks a new starting point, not the finish line. The below focus areas and commitments are only the start of our collective journey to confront our planet’s most pressing issues.

Our People

We are a company built on a foundation of equity and inclusivity

Our Planet

We live in a world of wonders and we are striving to protect it

Philanthropy

Since the company was founded in 1895, five generations of the Swarovski family have upheld a commitment to philanthropy and charitable giving. Caring for people and the planet, quality, craftsmanship and creativity remains at the heart of our values, and today we build on this heritage through our Swarovski Foundation.

Swarovski Foundation

Established in 2013, the Swarovski Foundation aims to promote sustainable livelihoods through education to reduce inequality by supporting initiatives that focus on equity, water, and creativity, and through two key programs: Waterschool and Creatives For Our Future.

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Swarovski and Swarovski Foundation

Shine with Purpose

Inspired by the Sustainable Development Goals (SDGs), our crystallized SDG pin is a beautiful accessory and call to action. In the shape of the SDGs color wheel, it shines with selected Swarovski ReCreated™ Crystals on a recycled metal base and is packaged in 100% FSC-certified recycled paper. 85% of the purchase price of all pins sold at the Swarovski flagship store in New York will be donated to the Swarovski Foundation’s mission towards the SDGs. The pin is available at our New York flagship Swarovski on Fifth, and at the United Nations headquarters in New York.

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