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Predstavljamo kristalne žaromete Iconic Glow novega BMW i7, zasnovane iz kristala Swarovski. Mojstrovina s še nikoli videnim svetlobnim učinkom predstavlja vrhunski avtomobilski dosežek v svoji najboljši različici.
„Doslej ste na cesti videvali zgolj enakomerne svetlobne proge - kristalni žarometi ponujajo popolno nasprotje tega. Blesteča, živahna svetlobna podoba je svetove stran od doslej znanih pravilnih svetlobnih grafik. Preciznost tiči v steklenem materialu, kajti slednjega je moč strojno izdelati precej bolj prefinjeno in precizno kot plastiko.“
Tom Binder, vodja oddelka za oblikovanje žarometov, BMW
Tom Binder, vodja oddelka za oblikovanje žarometov, BMW
A CUT ABOVE
Precision Redefined
A mastery of crystal craftsmanship and a heart of innovation have been a part of Swarovski’s DNA since it’s founding in 1895. This unparalleled drive to explore and create has brought the seemingly impossible to life once again – this time in partnership with BMW in the ultimate expression of luxury.
FINER THINGS
Matters of Perfection
A partnership as unique as this one provided new creative challenges for BMW engineers and Swarovski product developers alike. For both teams, the goal was to create a seamless integration of expertise for the most luminous result: headlights that stand alone as singular crystal wonders.
SHINE ON
A Closer Look at Crystal
The face of the new BMW i7 is defined by its kidney-shaped contouring and a two-part headlight system. The crystals within this system – two pairs per side – are backed by individually controlled LED light panels that create an irregular, seemingly living glow. In the daytime, they form the running and indicator lights with high and low beams for night discreetly nestled in the lower area.
LUXURY FACETS
A Driving Force of Luxury
Beyond elaborate workmanship, the design of the BMW i7 Iconic Glow Headlights is an experience of pure luxury, offering a light show from the moment a driver approaches their car.
“This collaboration with BMW, then,
was more about mastery of crystal
cutting and an alignment of passion
between two world-renowned
brands.”
Peter Widmann, Senior Vice President and Managing Director, Swarovski
Photos: Roderick Aichinger; Scetches: Chunyue Zhai; Art Direction: Lucas Lemuth, Verena Aichinger; Video: Christoph Deja, Jade & Lee Trott, Noelani Dreksler
World of Swarovski
