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Our Ingredient Branding Program enables our clients to enter the world of Swarovski – a world of wonder with our wide assortment of shapes, extensive range of sizes, and mesmerizing colors of crystals. We are proud to offer creative talents the ability to reshape reality using flawless, precision-engineered stones, alongside advanced applications, and techniques, as well as supporting our Ingredient Branding partners with unrivalled craftspeople and experts. Our key message: “Crystals by Swarovski – consciously crafted” places the focus firmly on our core product – our unparalleled, high-quality crystals – while embracing our proud tradition and heritage. For us, “consciously crafted” delivers a dual message, highlighting not only the intent, care and longstanding craftsmanship taken in creating our mesmerizing crystals, but also in the production processes and the materials that pay attention to sustainability and environmentally minded process and methods.

Quality & Safety

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We are the masters of engineered precision and craftsmanship, characterized by our unrivaled assortment and exceptional products.
We have delivered unparalleled brilliance for over 130 years in flawlessly innovative products that continue to shine bright,  and enrich the world of design.
For us, quality is not just a word – it is a fact.

Sustainability

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We commit to constantly improving the sustainability level of our products, including responsibly sourced and recycled raw materials. As a partner of choice, Swarovski not only fulfills the highest standards along a clean supply chain, but also assists in anticipating market regulations. We aim to be recognized as a brand built on a foundation of equality and inclusivity. We champion diversity and celebrate people’s individuality.

Innovation

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We are future-focused, remaining ahead of the curve to exceed expectations and deliver unparalleled innovations.
We celebrate individuality – exploring, experiencing, and creating through constant innovation to cover a vast array of segments.
Our valued partners benefit from our heritage and long-standing history of crafting the new, to bring to life products imbued with rich storytelling and outstanding design.
Why Swarovski
Excellence, through Innovation and Origin

Advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by unmatched brilliance.

With its new advanced foiling technique, Swarovski has set a new standard in the lifespan of crystals.

The variable temperatures at which Hotfix glue can be activated enable the application of crystals on a broad range of textiles.

The combination of innovation with sustainability and respect for individual wellbeing means that quality is always assured.
Premium, by Service and Design

Throughout its global network of Design Centers, Swarovski offers exceptional service provided by the industry's best creative talent.

A comprehensive range of application services means customers benefit from the extensive experience of leading international experts, as well as internal specialists.

Swarovski's Global Service Network provides customers with dedicated personal assistance on a local level.

Choose new variations by going beyond Swarovski's tremendous standard assortment of crystal components and forward-integrated elements.
Compliance & Safety initiatives

Advanced Crystals

Setting new standards, our innovative lead-free crystal formula (40 ppm or less) allows our clients to achieve full compliance with current international laws, and regulations governing restricted substances in finished products for numerous segments.

Cadmium-free* Crystals**

In compliance with all CLEAR lists and environmental principles, the majority of crystals throughout our loose assortment are crafted without the addition of cadmium, enabling designers to make a more responsible choice. Our Certificate of Compliance affords a guarantee of quality and precision.

* 40ppm or less 
** Except the following colors: Siam, Light Siam, Citrine, Hyacinth, Fireopal

Clear Program

Our Restricted Substance program, CLEAR, mandates us to systematically manage, restrict, and eliminate harmful chemicals from our products and supply chain. It’s a mandatory standard for all product development and obligatory for our global manufacturing network. REACH, the EU’s chemical compliance initiative is fully integrated into CLEAR.
Initiatives with sustainability in mind

Cristaux ravivés

Nous visons à raviver nos composants en cristal non utilisés chaque fois que possible, et nous collaborons avec des institutions académiques de premier plan pour donner à ces matériaux précieux une seconde vie, grâce à l'imagination des designers de demain. Nos partenariats nourrissent une approche innovante qui redéfinit notre façon de créer, de réutiliser et de concevoir de manière responsable. Chaque projet transforme des ressources préexistantes en expressions contemporaines de créativité et de détermination, reflétant notre engagement envers la durabilité.

Métaux recyclés

Nos métaux sont recyclés à partir de métaux usagés, retraités et remis à neuf, sans compromis sur la qualité. Ce processus présente des avantages majeurs pour l’environnement, car il valorise de précieuses ressources au lieu d’avoir recours à de nouvelles matières premières. Les émissions de CO2 sont ainsi diminuées, puisque la refonte des métaux est moins énergivore que leur extraction. Notre objectif est de nous procurer uniquement des métaux issus de productions responsables ou recyclées d’ici 2030.

Technologie de coloration de cristal TCF™

Notre propre technologie de coloration de cristal brevetée TCF™ représente une approche plus responsable par rapport à notre coloration de cristal standard. Son empreinte environnementale est réduite en termes d'utilisation des ressources, de minéraux et de métaux. Reposant sur une évaluation du cycle de vie conforme à la norme ISO 14040 cradle-to-gate avec la méthode PEF de l’UE, les couleurs TCF™ montrent des améliorations nettes par rapport aux procédés conventionnels. Par exemple, l’empreinte environnementale globale de la nouvelle couleur Dark Orange TCF™ est 38 % plus basse.

Cristaux ReCreated™ Swarovski

Les cristaux Swarovski ReCreated™, produits à partir de bris de cristaux*, sont les plus durables jamais créés par Swarovski. Il en résulte un usage des ressources naturelles** réduit d’au moins 40 % et une diminution de 34 % à minima de notre impact environnemental par rapport à la fabrication de cristaux Swarovski standards.

Swarovski Zirconia créé avec de l'énergie renouvelable

Depuis 2023, nous proposons du Swarovski Zirconia à empreinte carbone réduite, fabriqué à l’aide d’électricité renouvelable lors de l’étape de transformation la plus énergivore. En conséquence, 77 % de l'électricité utilisée pour la production de notre Swarovski Zirconia provient de sources renouvelables. Les émissions de carbone du berceau à la porte de l’usine (« cradle-to-gate ») sont réduites d'au moins 55 % par rapport au zirconium produit sans énergie renouvelable.

Applications

Swarovski’s know-how goes far beyond precision-cut crystals, it also explores methods that make the incredible pieces possible. Sewing, Hotfix, Beading, Casting and Gluing are just some of the techniques used to create exquisite and expressive statements.

Our most trusted distribution partners

Our Authorized Distribution Partner offer an extensive selection of high-quality Swarovski components and have a comprehensive product and brand knowledge. They are trusted to present exclusive components from Swarovski for distribution.

Background information for ReCreatedTM

*Calculations are based on ISO compliant crystal glass LCA. Calculation compares crystal glass of 100% raw material with crystal glass of 50% glass breakage/50% raw material. LCA is cradle to gate (factory gate, no distribution). The minimum glass breakage is 50%. This leads to the (minimum) 34% lower environmental footprint. The environmental footprint takes into account all 16 environmental indicators of the ISO 14040.

** “Natural resources”, more specifically “resource use/depletion (minerals and metals)” is
one of the 16 environmental indicators of the ISO compliant crystal glass LCA. This indicator
has the highest impact (of the 16), as we replace virgin raw material with (secondary) glass
breakage.