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“A precondition of your long-term success is that you endeavor to think not only of yourselves but also of your fellow human beings”. – Daniel Swarovski (1862 – 1956)​

The Swarovski Spirit has been embedded in our culture for more than a century. During the early 1900s, we became an active member of our local community in Wattens, Austria, developing a vibrant culture of sports, leisure, and social activities, supporting charitable initiatives, setting up social housing, and constructing schools.​

We understand that a successful business nurtures and engages a diverse workforce and creates an inclusive working environment. Every individual has the right to a sense of belonging and the ability to express themselves without judgment or prejudice. We continue to uphold these fundamental beliefs for our colleagues, our partners, and throughout society, driving impact through investing in our people-focused programs and remaining dedicated to developing our initiatives further. ​

Discover more below about the three pillars of our sustainability strategy that focus on people: Equity, Diversity & Inclusion; Empowerment & Education; and Rights & Respect.

Equity, Diversity & Inclusion

We will:
  • Reduce bias in our recruitment by exploring recruitment practices including AI tech.
  • Increase the diversity of our campaigns to include individuals from underrepresented groups.
  • Celebrate the LGBTQ+ community externally and internally, providing education and awareness opportunities.

We are also proud signatories of the Women’s Empowerment Principles and the UN Standards of Conduct for Business, and are members of Workplace Pride.
Our Initiatives

Employee Resource Groups

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Our ERGs are voluntary employee-led groups that help make Swarovski a diverse and inclusive place to work. They create a forum for colleagues with common interests to support each other, provide networking and mentoring opportunities, and act as a valuable resource for Swarovski leadership to learn from.​

We are proud to support many employee-led groups and networks within Swarovski that provide community building, awareness-raising, and shared action. For example, eMpoWer together aims to empower women at work and Pride at Swarovski supports and celebrates the LGBT+ community.

Gender Equity

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As a brand with a largely female customer base, and a workforce comprised of 77% women, we are well placed to champion women’s empowerment. We strive empower women across our value chain, from those who craft our products to those who wear them. Every year we support International Women’s Day, which aims to engage our employees around women’s empowerment and inspire them to advocate for gender equity.

Additionally, we run supply-chain-focused projects with NGOs such as BSR HERproject and Raks Thai Foundation to provide support for issues including financial literacy and reproductive health.

Pride at Swarovski

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We are committed to celebrating and elevating the LGBTQ+ community. Our Pride-focused employee resource groups help to connect our LGBTQ+ colleagues, who regularly organize events to improve understanding of how to be a better ally. During Pride Month we aim to raise awareness about individuality, sharing the voices of collaborators such as transgender model Ariel Nicholson and fashion designer Ludovic de Saint Sernin.

We are proud signatories of the UN Free & Equal campaign and UN Standards of Conduct for Business Tackling Discrimination against LGBTQI People, and we are members of Workplace Pride.

Empowerment & Education

Everyone who depends on us should have the opportunity to learn and grow. We want to motivate people to limit their impact on the planet, treat others with respect, and make more conscious decisions.

We will:
  • Raise awareness, educate, and foster behavior change in relation to sustainability and equity issues.
  • Support academic institutions to drive sustainability, and promote sustainable design through donating reignited crystals.
Our Initiatives

University of the Arts London

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Tijdens onze langdurige samenwerking met de University of the Arts London hebben we getalenteerde ontwerpers jarenlang geholpen om rekening te houden met duurzaamheid in hun werk. We dagen hen uit om anders na te denken over de materialen die ze in hun ontwerpen gebruiken en hopen dat ze nieuwe perspectieven doorvoeren in hun carrières en sectoren. Onlangs hebben we de London College of Fashion en Central Saint Martins toegevoegd aan deze samenwerking.

We reiken in samenwerking met de London College of Fashion de Swarovski Innovator Award uit, een jaarlijkse wedstrijd voor laatstejaars Fashion Jewelry-bachelorstudenten. Daarnaast hebben we de Swarovski Conscious Design Hub voor de Central Saint Martins-website ontwikkeld, die onderzoek en ontwerpen in de spotlights zet en studenten laat zien dat we ons inzetten voor een duurzame toekomst.

Innovate2030

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Innovate2030 is een wedstrijd die wordt georganiseerd door managementconsultancy Ekipa waarbij studenten, professionals en start-ups gestimuleerd worden om samen met gevestigde organisaties digitale innovaties te bedenken die duurzaamheid promoten.

We steunden Team Xtend in 2021 als onderdeel van de wedstrijd om ideeën te bedenken waarbij circulair gedrag beloond werd en gebruikte sieraden hergebruikt werden. Team Xtend won met een mobiele app die circulariteit stimuleert en afval vermindert door klanten aan te moedigen hun gebruikte sieraden te recyclen voor hergebruik en om bewerkte Swarovski-artikelen of artikelen uit een eerder seizoen te huren of te kopen. Na het succes van het Innovate2030-project, hebben we een project met het Milano Fashion Institute georganiseerd om meer ideeën voor de bevordering van circulariteit te verkrijgen van getalenteerde digitale natives.

Leadership, Mentoring & Apprenticeships

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At Swarovski, we are always looking for ways to increase connectivity between people. We see mentoring as an opportunity for our colleagues to learn, enhance, and apply powerful skills, and accelerate personal development. We believe that leadership doesn’t just come with a title, so through our leadership development portfolio we want to equip and empower our leaders to challenge assumptions and push the boundaries.

Our apprenticeships run for up to four years and cover 11 different specialisms, such as chemical lab technology, carpentry, and several engineering professions. As well as learning the craft of their trade, we make sure our apprentices are prepared for a variety of operational processes, experience cutting-edge AI and VR, learn the latest software packages, and develop soft skills for their personal development.​ Since 1953, when the program started, we have trained more than 1,500 apprentices from 12 different nations.

The Tent Partnership for Refugees

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Tent is a non-profit organization launched in 2016 to mobilize the global business community to include refugees. Today, it is a network of over 200 major companies committed to integrating refugees into their host communities.​

In November 2021, we became a member of the program and committed to mentoring 50 refugee women over three years, beginning in Switzerland in early 2022. The goal of the mentorship program is to upskill the women and give them the best possible chance of finding employment. The program focuses on career development and professional advancement and intends to equip refugee women with practical skills and knowledge for the job market, including improving their CVs and social media profiles, explaining the recruitment processes of their host country, and addressing potential cultural differences in the workplace.

Rights & Respect

It is vital that all those working throughout our value chain can be confident that their human rights are protected.

We will:

  • Respect the rights of our people and strive to ensure a safe and healthy working environment for all.
  • Provide working environments and sound employment conditions in accordance with SMETA, the UN Guiding Principles, and the International Labour Organization Core Conventions.

Our Initiatives

Responsible Sourcing Initiative

RSI is a systematic, risk-based approach to assessing suppliers’ performance against our Code of Conduct. Since 2014, this has helped us to ensure safe and healthy working conditions as well as rigorous employment practices from our suppliers. Through the RSI program, we monitor supply chain labor practices and work closely with our suppliers to drive continuous improvement.
Sustainability at Swarovski

Our Planet

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We live in a world of wonders and we are striving to protect it

Our Milestones

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A long heritage of sustainability since 1895